Free apps vs paid apps. Which one can earn more for me?

For those who are employing the services of  app development  as well as those who are involved in it, whether or not it's a common dilemma in deciding to launch your mobile app for free or release it as a paid application, something that is possible on both the Android Marketplace & the Apple App Store.

The one thing that is quite attractive to many is the temptation of monetary gain, and yet it has some apparent pitfalls for good reasons. Between a free app and a paid app, the most substantial difference is the number of users potentially downloading it after seeing it. Then their paid counterparts, most free apps, receive subsequent downloads and many more views because most users have a habit of sticking to the accessible version of the app store while browsing for an application as they can try an app without paying for it.

Paid Apps

According to research, it's clear that by  mobile apps  that come from paid apps, 37.8% of the total revenue is produced. It means that by charging users for their products, developers and companies can maximize their profits.

As compared to free apps, the paid apps usually are more likely to use on a more regular basis and have a longer lifespan. It is because the users who paid for an app can get more use out of it, and they're more likely to try it.

Paid apps can help build a more premium image of a brand and are often associated with higher quality. Although for marketing purposes, the apps that are specifically designed usually become more successful if they're free.

Free Apps

Literally, there is zero download threshold with  free apps. In the way of the user, nothing is standing. On a whim, they can download the app and decide if they like it after testing it. As compared to paid apps, the free apps usually receive more downloads because to purchase an app; a user must need think twice or even thrice but to download something for free, he/she can do it without spending any money and try it for free and keep this app in their phones if they like it.

To get tons more users, the free apps make it easier, leading on from it. For network-based apps, this is mainly an essential thing, but beyond that, it's undoubtedly a good thing for any app to have a lot of users.

Users have a habit of having lower expectations with the help of free apps. Let's think they download your app for a little while they use it, but in their everyday life, it isn't helping them. What have you lost in the long run? Nothing! There are many other people that find your helpful app and could download it.

Conclusion

The paid apps and free apps offer plenty of advantages, and both can also offer opportunities for business. So, whether you decide to keep your app free or charge for it, on each side of the argument, make sure you've weighed up first. You can take a hint from your competitors after analyzing their work and looking at what they're doing.