How to build branding in mobile app?
9 minute(s) read
Published on: Mar 12, 2023
Updated on: Mar 12, 2023
In times of high competition, marketing plays an important role in product offering. Branding is a good start for the popularity and visibility of small businesses, but branding in the early stages can be costly. Also, branding is not an easy task and no brand is built overnight.Application branding should be considered as well as application design because branding is as important as designIn addition to the fact that the mobile application must be of good quality, it must be able to gain popularity with good branding. If someone has his own business, he is most likely familiar with the word branding.
What is a brand?
By providing appropriate information about the product and the organization, the brand makes the product popular in the market. Also, the brand gives confidence to the customer about the product or service, and the customer feels incomparable about the product and service.The brand makes it easier for the customer to make a decision about purchasing the product. If the customer has the necessary information about the brand, he will make a decision quickly and save time, and the customer will continue to buy from that brand until he gets a benefit from buying that product. The brand does not only include the logo and website, in fact, the brand is much more than them, the brand is the identity of the entire business.
What is branding?
One of the most important business principles that has a strategy is branding. These principles are mandatory for every business. In branding, we mean the brand name to the audience and customers, and we also try to gain popularity among the audience. Branding has different methods, but the main goal of branding is popularity among people and awareness of the brand name.The brand of any business shows the credibility of the brand with the customer and the audience. Branding includes long-term goals and makes it possible to create a successful brand over time. Branding, in other words, is a set of techniques and methods to promote a product or service.
The importance of branding:
- Branding creates a unique brand- In a saturated market, you will stand out among your competitors with the help of branding- You can attract more customers with branding- Branding creates brand credibility- With branding you find a strong strategy to move forward.
- There are different methods of branding app, each of which can be useful in a way and make the product or service popular- Branding methods can be mentioned: advertising, good product design and packaging, auctions and special sales, product price, partners, use of logo and appropriate color.
The principles and steps of branding:
- Create a name and address for the business:
the name should be simple, short and relevant
- Prepare the necessary infrastructure:
Make sure that the infrastructure such as the location of the activity and the required products, etc. are prepared. These infrastructures are very important to start.
- Have some higher advantages compared to competitors:
In order to have good ads, you need to have higher scores than your competitors.
- Always advertise:
when forming a brand, you should advertise it in different ways and consider that advertisements are expensive, but by using a smart method, you can do good branding.
- Analyze your users:
Pay attention to the things that the user requests and evaluate and analyze them to get a good result.
- Pay attention to comments:
Paying attention to user and customer comments will increase popularity
- Provide better services and products with creativity:
Always be hungry for new ideas to develop your brand
Quality is the priority
Think about development: When the business is under your full control, look for development.Diversify the products and don't be monotonous: monotony will gradually destroy the business.Create educational content.Collaborate with other companies.Make your presence known everywhere.
How to build branding in mobile applicatin?
- First, we must determine the answers to these questions:
- Who is the audience of the program?
- What problems does it solve?
- What message does it send to the world?
- What does the application look like?
- How the application communicates with the user is official or unofficial?
After answering these questions, we will reach the brand building stage at this stage, we need some strategies that we will examine.
Application logo and icon:
The name, logo, and symbol make the products stand out among competing products. One of the important points that must be taken into account in mobile phone applications is the relationship between the logo and the application icon.The icon of an application is a trademark that is presented on different platforms that support the original identity, because the application icon is placed in a limited space, you cannot use a large or complex sign for it, so the icons have symbols or letters. To help the user and make it easier for the user to access the program, the graphic display is in a smaller format.
It is a type of logo and includes the full name of the brand with artistic letters. In the logotype, the brand name is used in a special and artistic way. And the designer uses creative methods to better display the brand name.
writing the first letter of the brand name in a special and artistic way. It is usually used for companies with long namesCombination mark:
using two techniques at the same time.Keyword:
Some managers and brand owners are indifferent to the keyword, and this indifference creates danger for the brand. You should not have too many keywords for branding. Creating a set of keywords is a branding method.Brand name keyword:
It is a keyword that is used to search for the name of the company that shows its ownership with the brand name. The name of the products is called the brand name.According to the role of keywords, they are divided into several groups:Descriptive keywords:
By identifying and describing the brand, it makes the participants understand what the program should receive and what it should send.Brand keywords:
These are the words people use to find the app. These words are in addition to the main name of different types of passwords and typos.
Name, motto, style:
When there is strong competition between opponents, naming is a big challenge and naming should be done carefully because it causes better marketing and also causes better communication with users. Manufacturers and providers use slogans to make the brand name last longer in the user's mind.A slogan is a short text that uses attractive and memorable words to make the audience remember the brand name and is used in all stages of marketing. For example, if someone is looking for a product, they choose a company that has that company's slogan in mind.
Branding and creating a positive image in the user's mind requires programs. Graphic design creates attractive advertisements that can play a role in branding. Graphics have a great impact on branding and are one of the most important options. The presence of graphics makes the work original, and the presence of graphics is necessary for the development of an application brand. Even if the product that is being sold is basic, aesthetic satisfaction is one of the important factors in happiness.Video for the product:Today, video content is very popular and there are also many fans of this content.A creative and attractive video can attract the customer's opinion to the product well. Video is one of the quick and comprehensive ways to inform and inform people. A video that talks about the benefits of the program or performs a short show will easily attract the customer.
Installation and login to the program:User login includes techniques that aim to make the user comfortable and provide the first short introduction of the product. These techniques may include short messages and educational tips that attract the user's attention.Gamification:It is a method to attract more users for the application.
Gamification is the application of fun and creative features to a non-game application, which may encourage users to share the application with friends with virtual or real rewards.Landing pages:Landing pages are separate and simple pages that are created to attract more users. The user encounters the page for the first timeEach landing page has a form and is designed to collect information from the audience
Another important branding method is social media
Advertisements and comments should not be the only way to attract users. Social network is one of the big channels of customer attraction that we should not neglect. The important thing is that you should be active in these spaces frequently, and irregular activity does not have a good result for branding, and remember that just being on social networks is not enough.