160 SEO effective factors in Google ranking
26 minute(s) read
Published on: Nov 03, 2021
Updated on: Dec 14, 2021
As you know, for Google to optimize the sites and all the content inside the pages, it needs some algorithms and factors based on those factors to examine the sites in terms of content and thus be able to rank them and in Display user search results.
Below we list the factors and factors that affect the ranking of sites and ranks based on them.
Factors affecting the domain:
1- Keywords within the domain:
Using keywords in the domain may not have much effect, but their presence in the domain can act as a signal to attract the attention and attention of the engine. In addition, engines highlight all the keywords that are in the domain.
2- The first domain keyword:
It is worth noting that the domain that starts with the target and related keyword has a great impact and can perform better than a domain in which no keyword is used. Even domains that start with a keyword are much more effective and powerful than domains with a keyword in the middle or at the end.
3- Domain registration time:
The time when a domain is used is also effective in ranking by a search engine. According to some SEO experts, domains that have been used for several years are more valuable than domains that have been used for a year.
4- Keywords in the subdomain:
Research conducted by MOZ in 2011 shows that if I use the main keywords related to the website's topic in the sub-domain, its value will be very high.
5- Domain History:
Sometimes Search Engine ( in Slovak: Vyhľadávač Google ) may reset the list and History of sites already owned by other owners. In this case, the links may be removed, and the penalties of the previous web owner may be transferred to the new person.
6- Domain longevity:
Domains that have a long lifespan in rankings can have better results.
7- Emd and domain are the same as the keyword:
Emd is the abbreviation of Exact Match Domain, which says that the keyword and domain are the same. Like seo.com, ,the domain name is the same as the website keyword in this example. In this case, the engine can easily identify your field of work and easily check the website and the texts of your web.
8- Private or public domain information:
When creating a site, your information will be registered as a website owner in WhoIs. This registered information for the page owner can be public or private. If you put the information in private mode, Google may be suspicious.
9- Domain Owner Penalty:
If the web identifies a person as a spammer, it may find that person. By fining that person, he will check all that belong to that person more carefully to close those sites if he sees a suspicious case.
The same as the top-level domain of the country. It is better to use a country-specific suffix for your website. This can improve the website in that region and country but not affect its global ranking.
Factors related to the web:
11- Keyword in the title tag:
It is worth mentioning that the title tag is the second most important part of the site text, and that is why the proper use of the keyword in the title tag can have better results for us.
12- Title tag started with the keyword:
The keyword that is in the title tag is very effective. But if the keyword is at the beginning of the title tag and starts with the relevant keyword, it will have a huge impact. Moz found that title tags that start with a keyword are more effective than other title tags.
13- Keyword in the description tag:
It is worth mentioning that having a keyword in the meta description tag is unimportant and does not have much impact and value when ranking it. But if we write a complete meta description that includes keywords, users will be more motivated to click on our website.
14- Keyword in H1 tag:
It is worth mentioning that H1 are tags that indicate the relevance of the activity and the subject of the web and report the relationship between them to Google. In other words, the H1 tags tell Google what it's talking about.
15- Keywords in the Text:
Repetition of keywords in the Text and content tells Google what the content is about. Of course, it is important not to overuse keywords. Otherwise, the web will be skeptical.
16- Content length:
Long content can cover more and, of course, complete dimensions of a topic. Based on experience, SEO experts say that algorithms prefer long content to short Text.
17- Table of Contents:
It is better to put a list at the beginning of our Text with the title of the table of contents so that users can use it to easily access all available titles and contents.
18- Keyword density:
Keyword density means the ratio of the number of keywords to the total Text and words. Excessive use of keywords can be harmful.
19- LSIs in Text:
LSIs are content and Text close to the searched keyword suggested at the bottom of the results. Using LSIs helps search engines understand the true meaning of words.
20- LSIs in text tags:
As we said, using LSIs in title tags can be as effective as using LSIs in Text. LSI works in such a way that, for example, if I use the word Apple, this word can mean both apple and fruit, and it can also mean the brand name of Steve Jobs. When using these types of keywords, it is better to use similar keywords than to help the web better understand what the topic is about.
21- Page loading speed via HTML:
Website loading speed is very important that can affect ranking sites.
22- Loading speed in Chrome:
Google may even use some Chrome data to check the loading speed of your web. In this way, it wants to measure the loading speed of your website for users.
23- Using AMP:
AMP stands for Accelerated Mobile Pages. Accelerated Mobile is a coding framework that helps you use it to code your website faster for mobile versions. Of course, it should be noted that search engine first reviews and optimize mobile versions and then desktop versions. That's why you need to focus more on the loading speed of your web in desktop and mobile versions, especially mobile.
24- Display Text related to the searched keyword:
You should ask yourself some years if your Text is related to the title you wrote? Whether the keywords you used are relevant to your content. The web also examines these factors, and if they are related to each other, it will have a good ranking result. Otherwise, it will not have a good ranking result.
25- Hummingbird Algorithm:
Another algorithm uses this Algorithm to rank higher than keywords and examine the Text semantically.
26- Duplicate Text:
It is worth noting that Google does not like duplicate or duplicate Text, and if it detects duplicate or duplicate content, it can negatively affect its ranking.
27- Rel = Canonical:
As we said, a search engine does not like duplicate text. If you have duplicate content on several web pages, it is better to use the Canonical tag to avoid penalties and negative points. This tag does not allow the search engine to penalize you for having duplicate text on multiple pages of your web.
28- Image optimization:
It is better to optimize images to get a good result from optimization and ranking by web search. In optimizing images in the parts of file name, title, description, or Alt tag, it is better to insert the keyword. In this case, a web search can better identify and rank your content.
29- Delay in updating website text:
Google's new algorithms are very important to update Text, and it is better to update the content at specific times to have a good result.
30- Text update amount:
The amount of content that can be updated can be considered as a new factor. Therefore, the Text must be completely updated, and there must be no short sections.
31- Web page update date:
To get a good result in ranking, you should also pay attention to the important factor of the web update date.
32- Keyword Highlights:
Using a keyword in the first 100 words helps search show what the content is about. Keyword prominence can also be inserted in tags H1, H2, and meta script.
33- Keywords in H2, H3:
It is better to use keywords that also reject these types of tags, which greatly impact rankings.
34- Quality of outbound links:
For more web search trust, it is better to link to some foreign sites from our page.
35- Subject and relationship of outbound links:
It is better than the outbound links that we give to some sites related to our web's scope to have a great impact.
36- Language, spelling and its commands:
In writing the contents, it is better to pay attention to the common spelling problems and its rules, on which the web is very sensitive.
37- non-copy text:
It is better than the Text that is rejected by your page is not a copy, and you produce all of them yourself so that they are original.
38- Mobile Friendly:
Sites also optimized for mobile are popular and approved by the web.
39- Usability of mobile phones:
Sites that can also be used by phone have points in ranking and indexing Mobile-First Index.
40- Useful and complete content:
The produced Text is better to be complete and useful to meet all the user's needs.
41- Number of outbound links:
Note that excessive use of outbound links is harmful to the web.
42- Multimedia elements:
The use of multimedia attracts and satisfies users.
43- Number of internal links on the page:
In addition to outbound links, internal links of the web that are given from one web to another page of the site are also effective in ranking the site.
44- Quality of in-page links:
Make sure to give an internal link from one page to another web with a high rank. In this case, the internal link will be quality.
45- Broken links:
A broken link means that the given links will be deleted, in which case we will encounter a 404 error. If the number of such links on the web is more, it may be suspected and fined.
46- Reading level:
If the reading level is higher for search and users, Google will give that page a rating in the ranking.
If the number of affiliate links on the page is very high, the Algorithm becomes very sensitive on that website.
48- HTML errors:
If your sati programming is not done properly, it is as if your web is of poor quality. If Google encounters many HTML errors, it may penalize ranking.
49- Domain Authority:
Placing a page in a very strong domain is very effective. Even if we compare two sites with the same text value on two different types of domains, a web is more valuable to Google if it is located on a valid and valuable domain.
50- Page Rank:
Rank is not very important in site ranking, but sites and pages with a lot of credit can get a good ranking.
51- URL Length:
According to research, short URLs are more effective than long URLs.
The page closer to the web address will have a lot of credibilities.
53- Human Resource Editors:
Based on some experience and research done by SEO experts, the search engine allows human resource editors to influence the SERP.
54- Page categorization:
Pages that are categorized can get a good ranking.
55- WordPress Tags:
Text tagging helps to be better optimized and greatly impacts its ranking.
56- URL Keyword:
Having a keyword in the URL can act as a signal to better rank and optimize.
57- URL String:
The categories in the URL string are read by search engines and can help you better understand the Text and position.
58- Sources and references:
Inserting sources and references of sites can indicate the quality of documents.
59- Numbered lists:
Using numbered lists and indexes can help users and search better understand the content, which is also very effective in ranking.
The order of it in the Sitemap is also very important. If it has a higher priority in the sitemap.xml file, it will pay more attention.
61- Excessive outbound links:
Using too many outbound links will cause the Text to lose its overall content and distract the user, which will result in a search fine.
62- Number of sub-keywords:
If a site tries to get page ranking on several different main and sub-keywords, it can also have a good result in ranking.
63- Page life:
Web search loves new Text, but it is worth noting that if a page with a long life constantly updates its content, it can easily attract Google's attention.
64- User-friendly page:
User-friendly can make your pages more visible and, as a result, also affect the quality of the page and its ranking.
65- Parked Domains:
It means that several domains open a site.
66- Useful content:
It is very smart and can recognize useful and quality content, in which case it gives points in the ranking.
67- Factors related
68- Unique and quality text: Web search says that if the sites have valuable and unique content, not penalizing them, but also giving them points.
69- Contact Us section:
Sites that have complete information about the relationship with the page owner can act better than other unspecified sites. In addition, it compares the information posted on it with the information posted on WhoIs.
70- Domain Trust and Trust Rank:
According to SEOs and experts, domain credentials effectively rank a site.
Good architecture makes search engine robots move easily between pages of the site and better examine the Text.
72- Updating the site:
Google loves updated sites and can give them some points when ranking.
73- Number of pages:
The number of pages available on the sites can indicate the credibility of that, and by using this factor, it is easy to distinguish large sites from small sites.
74- Presence of Sitemap:
The sitemap is a very important file that contains some important information and contents of sites so that Google bots can use it to find and index the contents of IT.
75- Proper operation of the web:
When the page breaks down for various reasons, it is better to solve it soon. If this lasts for a long time, it can negatively affect it.
76- Server location:
The location of the site server can influence geographical areas.
77- SSL Certificate:
Google itself has stated that it pays attention to SSL Certificates when ranking the site.
These two pages tell Google that your site is a valid site on the Internet.
79- Duplicate information in metadata:
Duplicate meta descriptions and meta descriptions on pages may have negative effects.
A user-friendly architectural approach that helps users and search engines use it to identify where they are on the site.
81- Website optimization for mobile:
It is worth mentioning that more than half of the searches are done through the phone. If your web is also optimized for mobile, it can positively affect Google rankings.
Videos published on the social network YouTube can have a good result in Google rankings.
83- Usability of the site:
If the use of the page is difficult for users, other users may not be willing to enter the page. Therefore, the site should be easy to use to make it good quality.
84- Using Google Analytics and Google Search Tools:
Using these tools can give you valuable information and data to use them to improve your site.
85- Comments, site credibility:
If your brand is credible to users, it can positively affect your site ranking. Factors and factors related to backlinks
86- Lifespan of the linking domain:
Backlinks referred from valid and old domains are more valuable.
87- Number of backlinks:
The number of backlinks is very important. As more domains increase, the credibility of your page is proven.
88- Getting links from different addresses:
If you get links from different IP addresses, it means that your web is valid, and other addresses want to introduce your site.
89- Number of linking pages:
As the number of linking pages increases, you will have a good effect on SEO and ranking ( in Czech: mají dobrý vliv na SEO a hodnocení ).
90- Anchor Text:
Choosing the right Anchor Texts and linking them to keywords is very effective.
91- ALT tag images:
To better optimize the visual Text of the image, it is better to insert ALT tags that contain the keyword.
92- Credibility of the linking page:
The credibility of the pages that link to you is very important and effective.
93- Linked domain validity:
It is better than the domain where you get the link is valid.
94- Getting links from competitors:
Getting links from competitors or sites in the same rankings as you in Google search results can be very valuable.
95- Getting links from sites related to your field of work:
It is better to cooperate and work with sites and get links from them related to your field of work.
96- Getting backlinks from ineffective sites:
Some sites provide backlinks in exchange for money. In addition to having no effect, these types of backlinks can also cause you to be fined.
97- Guest posts:
When using guest posts, you must be careful that they can cause damage to your page.
98- Advertising links:
Advertising links used in sites must be of Nofollow type.
99- Home page credibility:
Getting a link from the main page of a page had a great impact, and it is better to get a link from the main page of the site.
100- Nofollow Links:
These types of links do not transfer credit.
101- Various links:
It is better to use backlinks and get links from different sources to not cause Google suspicion.
102- Sponsored Links or UGC:
The effect of words like Sponsored Links, Sponsored, and Link Partners is different from regular links.
103- Links inside the Text:
The links inside the Text are very valuable and powerful.
104- Excessive 301 redirects:
Backlinks obtained with many 301 redirects will weaken the page.
105- Internal link Text:
Internal link text is better to be relevant, and of course, the number should be appropriate.
106- Assigning a link title:
The link title can be used as a signal to inform Google.
107- Country TLD:
It is better to receive TLD related to our country and region to get a better rank.
108- The location of the link in the content:
The value of the links at the beginning of the content is more than the links at the end of the site and the Text.
109- Position of the link on the page:
The links that are placed in the page's content are much more important than other links that are placed in the footer or header of the page.
110- Page relevance:
Links related to the page's content have a great impact and value.
111- Keywords in the title:
Having keywords in the titles can have a great impact.
112- Positive link speed:
A page with the speed of receiving links can perform better than other sites. This indicates that the page is becoming more popular.
113- Negative link speed:
If a page also has a higher link download speed, it can affect its ranking and cause its received rankings to be worse.
114- Getting backlinks from HUB pages:
It is better to get backlinks from this type of web for better ranking.
115- Backlinks from reputable sites:
Getting backlinks from reputable sites can transfer many points and credibility to the page compared to other small sites.
116- Links from Wikipedia:
These types of links that are downloaded from Wikipedia are nofollow.
117- Words around the link:
The words around the link can help Google understand what the topic is about and can also impact rankings.
118- Profiles and specifications of natural links:
A web that has natural links has a lot of value and impact.
Google can give a lot of value to the links taken from Wordpress.com compared to the links received from bestvideosever.wrodpress.com.
120- Redirect links 301:
It is worth mentioning that the links received from the redirects are less credible.
Pages that can support microforms may have better rankings.
122- Linking site trust rating:
The amount of credibility and trust of the page that gives you a rating can affect the ranking of your site and site credibility.
123- Factors and effective factors about the user
124- RankBrain: this is one of Google's smart algorithms that can be used to determine the amount of site interaction with the user.
125- Natural Click Rate:
Pages with more CTR can score in Google rankings.
126- Bounce Rate:
is a feature that can be used to measure the quality of page pages.
127- Direct traffic:
Sites that have a lot of direct traffic can be considered quality sites and get a better ranking in rankings.
128- Return Traffic:
Google also cares about the number of users who return to the site and review it. If the return traffic is high, NSAT can be a quality site.
It is an action on the user's part that the user enters your website and does not find the content he was looking for, and finally is charged from your site. Pogosticking is considered a negative point.
130- Number of comments:
Many comments can indicate the relationship and interaction between the site and the user. Too many of them mean a quality site.
131- Dwell time:
The time the user stays on the website after entering your website is called Dwell time. If this is a long time, it means that your site is useful and quality, so it will positively affect the site ranking. 132- Specific factors of algorithms
133- New search terms:
It is better to use new titles and phrases than get a lot of views for the website.
134- Query Variety:
By searching for obscure titles, the engine can show the user some suggestions whether the user means it or not.
135- User Browser History:
Sites that are related to keyword searches are ranked higher for the user.
136- Featured Snippets:
Web search identifies content snippets based on certain features such as content length, content validity, formatting, and use of HTTPS.
137- Geographical targeting:
It should be noted that Google prioritizes users' search results in SEO sites that include the IP address of a local server and the domain name of a country. This means that if the engine sees that the content is searched in Spanish and with the IP address of Spain, it will show the relevant sites that are for Spain.
138- Safe Search:
If users enable Safe Surge, it will show all safe contents and contents that are +18 when searching.
139- Google+ Circles:
Google will prioritize all authors and sites on Google+ Circles when ranking.
It is worth mentioning that the sites complained about in DMCA will have a lower ranking.
141- YMYL Keywords:
For YMYL pages, Google considers high-quality standards and factors, which are a little stricter.
142- Brand name superiority:
After updating Vince, the search engine became very sensitive to brand names and prioritized them.
143- Purchase results:
When searching and entering the purchase word, the search engine displays the purchase link and the price and images for users while surfing.
144- Image Results:
Sometimes image contents are superior to textual contents. Effective factors with brand name
145- Brand name anchor Text:
It is better than the brand name to be considered a link inline Text.
146- Search by brand name:
Search by your brand name to enter your website can impact Google rankings.
147- Brand presence in social networks:
Brands' presence in social networks can have a high number of visits.
148- Official page of the company and brand:
It can cause more users to trust your brand and site.
149- Keyword and brand name search:
If a user enters your brand name and the keyword, it will have a huge impact on rankings.
150- Well-known authors:
Content produced by well-known authors and producers has a greater value and impact than other content produced.
151- Interaction in social networks:
For your brand to be active and credible, you must be active in all your media accounts and interact with users.
152- Business place:
It is a valid business with a specific place as its place of work. This will increase the trust of users and the engine.
153- Inserting a brand without linking:
In some of them, your brand name may be inserted, but no link is given, which can affect the ranking.
On-Site Spam Factors
154- Panda Algorithm idiot:
Sites with low-quality content will not be ranked at the top.
155- Links to low-quality sites:
Linking to low-quality sites indicates that your site is also low quality and, as a result, can cause a penalty for your site.
156- Annoying ads:
Google identifies sites that have a lot of annoying ads as low-quality sites.
157- Unintelligible content:
Web search is very smart and can distinguish meaningful content from unintelligible content.
158- Meta tag spam:
It is better not to add too many keywords to the meta that will not cause spam. It means playing with the site ranking system.
159- Automated content production:
Google strongly hates automated content production, and if it is viewed immediately, it will recognize the site as a poor-quality site and find it.
160- Hide affiliate links:
Some of them try to hide affiliates that Google is also smart and can detect.Click to audit your website SEO