6 tips to optimize your mobile app ranking
App Store optimization (ASO) generally increases the number of people downloading the app. We share tips for optimizing mobile app rankings to take you a few steps closer to success.
 | 3 minute(s) read | Published on: May 19, 2020 Updated on: Dec 14, 2021 |
Everyone wants to get on a lead and rank high than others. It is challenging, particularly when it comes to mobile app development Many factors contribute to helping you get there. Particularly in the case of mobile app development, the companies consider these tips to optimize them takes them towards improvement than the rest of the competitors.
Here are some tips to optimize your mobile app ranking. These tips can help you rank high for sure.
Understanding competition and customer
The most important thing that ensures your successful advertisement is to know your customers and competitors. You should focus on understanding the requirements of your customers, identify the keywords they use, and understand what they exactly want. In the same way, an in-depth competitor analysis helps you to know the search words that the competitors target.
Naming your properly
Naming your app with related keywords can positively affect your app store ranking. Focus on naming your app correctly.
Avoid naming your app with lengthy titles. App titles are usually shortened after the 23rd letter. You will come to know that the most famous apps also have short titles. The fact is that those apps are ranking high in-app store, have only three syllables in their title.
Use keywords wisely
The limit of keywords is different in different stores. In Apple's App store, it is limited to 100 characters only, whereas, in Google's Play store, it goes around 4000 characters. Focus on adding the most-used keywords. Every keyword has its significance and purpose and has its quality score. Make sure to use appropriate keywords to make your app rank high in the search results of the targeted population.
imagery and description
The most significant features of your app are content and images. The wise use of keywords within the assessment can increase your app store ranking. Forceful app description works as an effective call-to-action and usually has a high conversion rate. You can use images, pictures, and screenshots of your app on different pages to display the design, functioning, and app's layout.
logo
Logo design has its significance because it acts as an important advertisement factor and represents the emotional attachment with the company. The instructions for creating app logos on different app stores differ. The guidelines for Google's Play Store and Apple's App store are quite different. The icon you choose for your app must be creative and unique and relevant to your service or brand. Make sure that the quality of design should comply with the app.
Think-local, Act-global
Target the local market for your app. It will ensure the success of your app. In case your targeted population is China, the description in the Mandarin language can improve the ranking of the application, particularly in China. The name of an app can attract users. You can translate your content in different ways depending on users' location. This can lead to high conversion rates.
