After publishing an app, do I need to advertise it?
3 minute(s) read
Published on: May 29, 2020
Updated on: Dec 14, 2021
Pre-launching marketing is an essential thing. You must find your auditory first for your new product and then prepare them for it that it's necessary to decide their problem. Once they understand the purpose of your app and its features, they'll willingly download it if your app is according to their taste or helpful for them. If you want to get a lot of users from the starting days. Here is what you need to do after publishing the app
Plan Marketing with App Building
As soon as you start working on building a mobile app, you will need to set a target and timeline for development and marketing. So, keep investing a smart percentage of your money and time along with the development phase in your marketing strategy. Increase the amount significantly as the launch date is near. After doing this, you'll find a better response. The next step is to launch the app in the application store. When the app is launched on the play store, maximize your inputs.
Keep Users Interested with Blogs and e-mails.
Today, it's essential to be socially active, but you can't neglect the need for blogs and e-mails. From different sources, you need to fetch the e-mail addresses and, after that, make a list. While sending e-mails to people, don't forget to mention your app's basic purpose and strongest features.
Provide your Audience with the Sneak Peeks
Once the user is involved in your app, provide her/him with sneak peeks in different forms such as text, pictures, video, and audio. One by one, reveal the app's amazing features to keep the audience interested. In an impactful and strong manner, introduce the snippets to a successful application launch to create a good hype leading.
Be Ready with Launch Content
The launch needs to be done well because it's a crucial phase to advance pre-launch marketing. For the app to get into the market, this is the time when the customers are waiting. You need to present this application with something that can help people understand the app fully or a promo video. It will increase people's interest in your app after they analyze it easily and boost its popularity.
In the short term, you'll need to get a lot of installs after the launching campaign. We advise you to use traffic for this purpose. You can do it by hiring a company such as WhiteMobi or CPIMobi. The average price for a single installation is around $0.09. In the search result, more significant download numbers can improve the app's ranking and attract more users towards it, in the end, which should increase the position of ranking even further, and so on.
Also, if you want to maintain your app for the long term, then make sure to invest for this purpose. Keep on updating and improving it, and for your customers to turn your app into an even better product, don't forget to analyze its performance. You can update your app by adding some features into it according to the customers' increasing needs; for instance, Facebook updates its reactions, theme, GIF, emojis, e.tc. From time to time.
In summary, you have a lot of ways to market your app. But definitely, you need some investment for growing your app including advertisement