After publishing an app, do I need to advertise it?
6 minute(s) read
Jul 28, 2020
Pre-launching marketing is an essential thing. You must find your auditory first for your new product and then prepare them for it that it's necessary to decide their problem. Once they understand the purpose of your app and its features, they’ll willingly download it if your app is according to their taste or helpful for them. If you want to get a lot of users from the starting days. Here is what you need to do after publishing the app
Plan Marketing with App Building
As soon as you start working on building a mobile app , you will need to set a target and timeline for development as well as marketing. So, in your marketing strategy, keep investing a smart percentage of your money and time along with the development phase. Increase the amount significantly as the launch date is near, after doing this you'll find a better response. Next step is to launch the app in the application store, for use, when the app is launched on the play store then maximize your inputs.
Keep Users Interested with Blogs and e-mails.
Today, it’s an essential thing to being socially active, but you can't neglect the need of blogs and e-mails. From different sources, you need to fetch the e-mail addresses and after that, make a list. While sending e-mails to the people don’t forget to mention the basic purpose and strongest features of your app.
Provide your Audience with the Sneak Peeks
In your app, once the user is involved, then provide her/him with the sneak peeks in different forms such as text, pictures, video and audio. One by one, reveal the amazing features of the app to keep the audience interested. In an impactful and strong manner, introduce the snippets to a successful application launch in case of creating a good hype leading.
Be Ready with Launch Content
The launch needs to be done well because it's a crucial phase to carry advancing pre-launch marketing. For the app to get into the market this is the time when the customers are waiting. With something that can help the people understand the app fully or a promo video, you need to present this application. It will increase the interest of people in your app after they analyze it easily and boost the popularity of it.
In short terms, you'll need to get a lot of installs after the launching campaign. We advise you to use traffic for this purpose. You can do it by hiring a company such as WhiteMobi or CPIMobi. The average price for a single installation is around $0.09. In the search result, more significant download numbers can improve the ranking of the app and attract more users towards it, in the end, which should increase the position of ranking even further, and so on.
Also, if you want to maintain your app for the long term, then make sure to invest for this purpose. Keep on updating and improving it and for your customers to turn your app into an even better product don't forget to analyze the performance of it. You can update your app by adding some features into it according to the increasing needs of the customers; for instance, Facebook updates its reactions, theme, GIF, emojis e.tc from time to time.
In summary, you have a lot of ways to market your app. But definitely, you need some investment for growing your app including advertisement