Buying Facebook followers and why you shouldn't do this
3 minute(s) read
Published on: Jun 13, 2020
Updated on: Dec 14, 2021
Many companies and brands are using easy ways when it comes to their social marketing campaigns. Instead of earning a large number of real followers by using proper strategies, they are instead paying individuals and companies to increase their Facebook followers.
Buying Facebook followers can be done in two different ways. A business might hire a company which will boost your Facebook followers instantly or a business paying directly to certain individuals for following their Facebook page. But both are immoral ways of increasing the fake following rather than real ones.
Do you think buying Facebook followers is a valid option for boosting your brand? Is it beneficial for your business in the long run?
Why you should not Fall for Facebook Followers
Buying Facebook followers can harm your business in a variety of ways; if you want to keep your business from any harm, you should not make the mistake of purchasing Facebook followers to grow your company online presence.
Below are the certain reasons mentioned why you should not buy Facebook followers:
Buying Facebook-followers can hurt your EdgeRank
EdgeRank measures your generic engagement with people. That is how much people comment, like, or share your posts. If you are posting relevant and quality content, then more people will engage with your content, which eventually leads you to a good EdgeRank. While buying fake followers means you are getting people who are not willing and interested in seeing your posts in actual, so this will hurt your EdgeRank.
Followers Doesn't Make You More Sales
There is no benefit of buying followers to your business because they are people who will never ever purchase your product because they are not interested in your brand.
You will hurt your credibility/Authenticity
People always go with a brand that is authentic and credible. If your customer notices that one day the followers of your brand are 1000 and likes are 700 on your post, but on the other day, it will be doubled? They will get a spot about your fake likes. How embracing it would be for your brand. It will destroy your reputation and credibility!
You Risk Losing Your Social Media Profile Account
Buying fake followers will violate the Facebook terms of service. As a penalty, Facebook completely deletes the accounts which are having fake followers. So buying followers is a total waste of money. Facebook might also ban accounts with fake followers.
Buying followers will not impact the organic reach of your page. This means getting more likes on your page either doesn't display your content to many followers nor in your follower's social circle newsfeed.
Don't take any short cut ways to get more followers and likes for your Facebook page, as it only ends up disappointing you and a waste of money. Rather you should focus on your social marketing strategies to boost your content and brand.
You will get genuine and real followers if you post the quality, reliable, engaging, and informative content according to your target audience's desire.