Criteria and standards for building backlinks

Backlinks are one of the most important factors for having a good SEO site, so the CIO has announced that after the content, backlinks are one of the most important factors for having a strong SEO site to increase site traffic ( in German:  starke SEO-Site, um den Site-Traffic zu erhöhen  ). Moz, meanwhile, says backlinks are one of the most important and influential factors in ranking a site by Google's search and optimization engines.

In general, this content showed the importance and impact of backlinks. But to use and build backlinks every year due to Google updates and algorithms, we must also be updated and informed of changes. For example, we can say that according to the update and new modification of Google and its algorithms in terms of links, quality is more important and more effective than quantity. However, if a site uses many lower-quality links, it is possible that Google will consider them insignificant in the rankings and will not pay attention to them at all.

This is while  Google and its updated algorithms pay a lot of attention to the quality of the backlinks created.

What makes good backlinks?

A backlink is good for Google when it is quality. Google uses various tools to measure the quality of backlinks, and of course, the secrets of Google and other search engines are revealed. But in general, among the backlinks created, it is a quality and valuable backlink with high quality. The quality and value of links are generally divided into four sections by  SEO experts and specialists.

- Relationship
- Trust and credibility
- Variety
- Grouping

- Communication:

When a user enters a keyword in a search engine, Google and other search engines display all the content related to the user's entered keyword. If the content displayed to users is not associated with the search keyword and is very different, users will also decrease. Therefore, in  creating and building backlinks, it is better to consider the connection component to improve their quality. Because the content and links are related to each other, providing user-related search results is very important.

For example, we can say that if you have a business and site in the field of design and development of websites and applications, you can cooperate with sites providing SEO services ( in Slovak:  poskytovanie SEO služieb  )or graphic design and even content production and to those sites. Provide backlinks. Therefore, backlinks are quality in terms of relevant search engines and follow the link component.

- Credibility and trust:

The meaning of credibility and trust of backlinks, which we say, is that Google trusts the site that you have given to that backlink, and that site has credibility with Google search engine. Some site and SEO experts say that search engines like Google use reputable sites to determine the credibility of sites and links. Some of these sites are Zomit, Aparat, etc. The closer the site is to the domain of reputable sites, the more credible it is, and Google can trust it. The trust and credibility of backlinks are such that, for example, a site from Zomit has links. Google will trust that site more and will consider it valid.

In general, we can say that sites with backlinks from reputable sites have a lot of credibility with Google. It is better to give some reputable related sites backlinks to have quality links.

- Diversity:

The meaning of diversity in creating and creating links is that the backlinks profile includes a different number of domains to which backlinks are referred. It is better to refer to various backlink sites in designing and building backlinks. In other words, we can say that your backlinks should not be from the same site and domain, and the more variety of those domains,  the higher the quality of the links created.

Of course, in this criterion of quality backlinks, in addition to using various domains to refer to backlinks, backlinks should be diverse in terms of anchor text, location of links, and so on. Of course, the links used should include the follow and nofollow features.

- Power:

Different ways and tools are used to examine and analyze the power of sites and backlinks. DA is one of the tools that can be used to check the strength of links. Of course, it should be noted that MOZ castrated this tool. Domain Authority, which stands for DA, is a scale with 100 points and can be used to calculate the strength of backlinks.

For example, we can say that the validity of the CNN97 site and domain is 100. More than 332 million links, 1.4 billion domains.

Other tools that can be used to check and calculate the amount of power are as follows:

- Majestic developed: Citation Flow

- Link Research Tools developed: LRT Power

- Ahrefs developed: Domain Rating

How can we have high-quality backlinks?

Many SEO experts say that producing valuable content is the first step in creating and building quality backlinks. But good and useful content is not the only thing to have good backlinks.

1- Checking the links:

It is better to check the created backlinks before publishing them to ensure they are healthy. This is done to ensure that the backlinks are spammed before posting and publishing the links. In addition to making sure that backlinks are not anonymous, another reason to check links before they are published is to analyze them well before seeing good opportunities to post links.

2- Getting ideas and surpassing competitors:

This is very important and, of course, effective.  Analyzing and getting ideas from competitors can be even more important than reviewing and analyzing your backlinks. In this way, you examine and research your competitors to see how they perform and act. Analyzer tools such as Ahrefs can be used to analyze competitors' performance and determine their DR. Using this tool to research competitors and compete with them. You can see the referenced domains, different types of links used, link records, and even the number of their backlinks.

It is also good to look at the types of inline texts used by competitors.

3- Checking your backlink profile:

After reviewing and analyzing competitors' performance, it is better to check your backlink profile, and for this, we can use some tools such as Ahrefs Backlink Profile Overview. In addition, there are other similar tools provided by Moz,  SEMRush, or Monitor Backlinks. These tools can also be used.

4- Analysis of links:

At this stage, it is better to transfer all dead, broken, alive, etc., backlinks to the Google Sheet tool and arrange them based on DR.

Examine links that have a DR or DA of less than 30.

Find all the inconsistencies in the backlinks. For example, a large drop, an increase in the number of links could mean that you have been penalized by Google.

The items listed in this article are criteria for having quality backlinks in 2021 after the new updates of search engines and their algorithms. If you want to  improve your site's traffic, it is better to use and build backlinks to pay attention to the new criteria of Google and other search engines to achieve the desired results and not be penalized!