Criteria and standards for building backlinks
7 minute(s) read
Published on: Nov 03, 2021
Updated on: Nov 25, 2021
Backlinks are one of the most important factors for having a good SEO site, so the CIO has announced that after the content, backlinks are one of the most important factors for having a strong SEO site to increase site traffic ( in German: starke SEO-Site, um den Site-Traffic zu erhöhen ). Moz, meanwhile, says backlinks are one of the most important and effective factors in ranking a site by Google's search and optimization engines.
In general, this content showed the importance and impact of backlinks for the site. But to use and build backlinks every year due to Google updates and algorithms, we must also be updated and informed of changes. For example, we can say that according to the update and new change of Google and its algorithms in terms of backlinks, quality is more important and more effective than quantity. However, if a site uses many backlinks that are of lower quality, it is possible that Google will consider them insignificant in the rankings and will not pay attention to them at all.
What makes good backlinks?
A backlink is good for Google when it is quality. Google uses a variety of tools to measure the quality of backlinks, and of course the secrets of Google and other search engines are revealed. But in general, among the backlinks created, it is a quality and valuable backlink that has a high quality. The quality and value of backlinks are generally divided into four sections by SEO experts and specialists .
- Trust and credibility
When a user enters a keyword in a search engine, Google and other search engines try to display all the content related to the user's entered keyword. If the content displayed to users is not related to the search keyword and is very different, the number of users will also decrease. Therefore, in creating and building backlinks , it is better to consider the connection component to improve their quality. Because the content and links are related to each other and provide user-related search results is very important.
For example, we can say that if you have a business and site in the field of design and development of websites and applications, you can cooperate with sites providing SEO services ( in Slovak: poskytovanie SEO služieb )or graphic design and even content production and to those sites. Provide backlinks. Therefore, backlinks are quality in terms of search engines that are relevant and follow the link component.
- Credibility and trust:
The meaning of credibility and trust of backlinks, which we say, is that Google trusts the site that you have given to that backlink, and that site has credibility with Google search engine. Some site and SEO experts say that search engines like Google use some reputable sites to determine the credibility of sites and backlinks. Some of these sites are Zomit, Aparat, etc. The closer the site is to the domain of reputable sites, the more credible it is, and Google can trust it. The trust and credibility of backlinks is such that, for example, a site from Zomit has backlinks, Google will trust that site more and will consider it valid.
In general, we can say that sites that have backlinks from reputable sites have a lot of credibility with Google, and it is better to give backlinks to some reputable related sites to have quality links.
The meaning of diversity in creating and creating backlinks is that the profile of backlinks includes a different number of domains to which backlinks are referred. It is better to refer to various backlink sites in creating and building backlinks. In other words, we can say that your backlinks should not be from the same site and domain, and the more variety of those domains, the higher the quality of the backlinks created .
Of course, in this criterion of quality backlinks, in addition to using various domains to refer backlinks, backlinks should be diverse in terms of anchor text, location of links, and so on. Of course, it is better that the links used include the follow and nofollow features.
Different ways and tools are used to examine and analyze the power of sites and backlinks. DA is one of the tools that can be used to check the strength of backlinks. Of course, it should be noted that this tool was castrated by MOZ. Domain Authority, which stands for DA, is a scale that has 100 points and can be used to calculate the strength of backlinks.
For example, we can say that the validity of the CNN97 site and domain is 100. More than 332 million links, 1.4 billion domains.
Other tools that can be used to check and calculate the amount of power are as follows:
- Majestic developed: Citation Flow
- Link Research Tools developed: LRT Power
- Ahrefs developed: Domain Rating
How can we have high quality backlinks?
Many SEO experts say that producing valuable content is the first step in creating and building quality backlinks. But good and valuable content is not the only thing to have good backlinks.
1- Checking the links:
It is better to check the created backlinks before publishing them to make sure that they are healthy. This is done to make sure that the backlinks are spammed before publishing the links and then publish the links. In addition to making sure that backlinks are not anonymous, another reason to check links before they are published is to analyze them well before we see good opportunities to publish backlinks.
2- Getting ideas and surpassing competitors:
This is very important and of course effective. Analyzing and getting ideas from competitors can be even more important than reviewing and analyzing your own backlinks . In this way, you examine and analyze each of your competitors to see how they perform and act. Analyzer tools such as Ahrefs can be used to analyze the performance of competitors and determine their DR. Using this tool to analyze competitors and compete with them, you can see the referenced domains, different types of links used, link records and even the number of their backlinks.
It is also a good idea to look at the types of inline texts used by competitors.
3- Checking your backlink profile:
After reviewing and analyzing the performance of competitors, it is better to check your backlink profile and for this we can use some tools such as Ahrefs Backlink Profile Overview. In addition, there are other similar tools provided by Moz, SEMRush or Monitor Backlinks. These tools can also be used.
4- Analysis of backlinks:
At this stage, it is better to transfer all dead, broken, alive, etc. backlinks to the Google Sheet tool and arrange them based on DR.
Examine links that have a DR or DA of less than 30.
Find all the inconsistencies in the backlinks. For example, a large drop, an increase in the number of links could mean that you have been penalized by Google.
The items listed in this article are criteria for having quality backlinks in 2021 after the new updates of search engines and their algorithms. If you want to improve your site, increase traffic , it is better to use and build backlinks to pay attention to the new criteria of Google and other search engines to achieve the desired results and not be penalized!Click to audit your website SEO