Domain selection in compliance with SEO principles
3 minute(s) read
Published on: Nov 15, 2020
Updated on: Dec 14, 2021
Selecting the right domain in compliance with the SEO principles for a newbie website is quite challenging. It is the initial step to build an online brand where most beginners fail.
In this article, I will share some tips that will help you in selecting an
for your website.
How to select an SEO-friendly DO 1. Use top-level domain extensions
Before purchasing a domain, you need to know which domain extension is best for you or suitable for your business.
There are over thousands of domain extensions available in the domain name system, and it is very confusing to choose anyone from them.
According to a study, more than 48% of all domains have the ".com" extension. There are many other popular domain extensions available that you can use, such as ".org," Twitter, ".info," ".edu," etc.
Go for brandable DO names.
Have you ever thought about why many famous websites consistently rank higher than the new site ? The answer is they are not merely a website, each of the websites is a brand. Search engines such as Google use 'brand signals' to show articles from the best quality sites.
But what makes a domain name brandable? Well, many factors come into play, for instance,
- It's effortless and straightforward to remember
- A brandable name is unique and has no specific meaning, for instance, gmail.com
- It stands out from the competition
- It's pretty simple to pronounce
For example, the domain "Google.com" looks more brandable than the domain "TheNewApplebrand.com."
Keep your domain name short.
Try to keep your domain as short as possible because Short domain names are pretty easy to pronounce and remember.
You see that many successful companies have a short character like Amazon, Google, Facebook, Twitter, etc.
According to a study, the most typical domain name length is approx. 12 characters. It is recommended you keep your domain length between 7-15 characters.
This website "Ammacotala.com" is exactly ten characters long.
Avoid hyphens and numbers in your DO name.
When choosing a domain name for SEO, it is always better to avoid numbers and hyphens. Numbers and Hyphens make it difficult to pronounce.
For instance, "AppleNumber1.com" or "App-le.com".
So, if you are wondering about a domain for your newbie site, always try to keep it easy and simple and avoid numbers and hyphens.
Make sure it's easy to type and memorable.
Finding a pretty easy domain to remember is vital to becoming successful online.
If you have a complex or complicated domain name like mukarrsitee.com it is complicated for users to type and remember them.
If the users want to return to your web and the domain name of your site confuses them or if they mistype the domain, they'll end up landing another site. This way, you will lose your visitors and also revenue.
Just see how successful companies or websites choose their domain. For instance, Facebook, Google, Twitter, BBC, Yahoo, etc. One thing that they all have in common is that they all are simple to spell.