Domain selection in compliance with SEO principles

DotNek Software Development 7 minute(s) read

Last updated: Nov 17, 2020

Selecting the right domain in compliance with the SEO principles for a newbie website is quite tough. It is the initial step in order to build an online brand where most beginners fail.



In this article, I will share some tips that will help you in selecting an SEO friendly domain for your website.

How to select an SEO friendly domain 1. Use top-level domain extensions

Before purchasing a domain, you need to know which domain extension is best for you or suitable for your business.

There are over thousands of domain extensions that are available in the domain name system and it is very confusing to choose any one from them.

According to a study, more than 48% of all domains have the “.com” extension. There are many other popular domain extensions are available that you can use such as “.org”, Twitter , “.info”, “.edu”, etc.

2. Go for brandable domain names

Have you ever thought why many famous websites rank always higher as compared to the new site ? The answer is they are not merely a website, each of the websites is a brand. Search engines such as Google use ‘brand signals’ to show articles from the best quality sites.

But what makes a domain name brandable? Well, many factors come into play, for instance,

- It’s very easy and simple to remember
- A brandable name is very unique and has no specific meaning, for instance, gmail.com
- It stands out from the competition
- It’s quite simple to pronounce
For instance, the domain “Google.com” looks more brandable than the domain “TheNewApplebrand.com”.

3. Keep your domain name short

Try to keep your domain as much short as possible because Short domain names are quite easy to pronounce and remember.

You see that many successful companies have a short name like Amazon , Google, Facebook , Twitter, and so on.

According to a study, the most typical domain name length is approx. 12 characters. It is recommended you keep your domain length between 7-15 characters.

This website “Ammacotala.com” is exactly 10 characters long.

4. Avoid hyphens and numbers in your domain name

When choosing a domain name for SEO , it is always better to avoid numbers and hyphens. As numbers and Hyphens makes it difficult to pronounce.

For instance, “AppleNumber1.com” or “App-le.com”.

So, if you are wondering about a domain for your newbie site , always try to keep it easy and simple and avoid numbers and hyphens.

5. Make sure it’s easy to type and memorable

Finding a domain that is pretty easy to remember is very vital to become successful online.

If you have a complex or complicated domain name like mukarrsitee.com it is very difficult for users to type and to remember them.

If the users want to return to your web and the domain name of your site confuses them or if they mistype the domain, they’ll end up landing another site. This way you will lose your visitors and also revenue.

Just see how successful companies or websites choose their domain. For instance, Facebook, Google , Twitter, BBC , Yahoo, etc. One thing that they all have in common is that they all are simple to spell.