Duplicate content and its negative effect on SEO
5 minute(s) read
Aug 05, 2020
The existence of duplicate content on your website might be the result when someone steals your content your web or you copy someone else text from their website; in both of the cases, it should be addressed and fixed correctly.
It has nothing to do with whether you are managing a website for a large business or a small entity; every website is equally exposed to the threat of having duplicate content on your site.
Duplicate Content: What is it?
Duplicate content is the pieces of the content that are either entirely the same to one another or nearly identical on the internet.
The emergence of duplicate content on a site maybe because the owner mismanages its site or as an outcome of copying the content from other sites.
When you deliberately use the same content on more than one place on your social media and website, it means you are producing duplicate content. When it comes to plagiarism, you will find that one of your competitor websites has stolen a block of your task and then publish it on its website.
There are basically two types of duplicate content; the first one is external duplicate content, which is also called cross-domain duplicate content. This type occurs when identical copies of content appear on two or more different sites or domains.
The second type is Internal duplicate content; it occurs when you create duplicate content on multiple pages of your own site. It can be intentional when one reuses the same content in multiple places on its website.
One reason for internal content duplication is when you create more than one exactly the same websites for different cities that offer the same content or product. In other cases, the existence of internal content duplication might be the result of using boilerplate content. Repetitively using the same content is not good for, so try to avoid reusing your content more than one time, and you should try to eliminate both external and internal duplication of content.
Does Duplicate Content Have a Negative Effect on SEO?
We often heard every now and then that one should not have the duplicate content on his website, But they might not tell you the reason behind it. However, Google does not issue any penalty for duplicate content, but it does use it as a ranking factor. Identical pages confuse google when it comes to rank any one of the sites for top search results. Having a website with duplicate content doesn't have much worth, which in result can badly hurt your Ranking on SEO . So if google finds duplicate content, then it filters that duplicate content whose impact on your website is the same as of penalty i-e you lose your website ranking on search engines , which means less traffic will come your way and it leads to a decrease in the sales of your product. So the answer to your question "Does Duplicate Content Have Negative Effect on SEO?" is yes, and the reason behind the sayings of many search engine optimizers that it is bad to have duplicate content on your website.