E-commerce Trends and Their Impact on BigCommerce and Shopify
5 minute(s) read
Published on: Jul 25, 2023
Updated on: Jul 25, 2023
In this post, we will highlight some of the most influential trends that are currently impacting the e-commerce industry.
Mobile Commerce Revolution
Mobile Commerce revolution
Mobile Commerce is growing rapidly. This rapid growth has put pressure on retailers to adapt their businesses to accommodate this emerging trend.
The shift in consumer behavior has also changed the way people shop and buy products online. For example, many digital shoppers prefer using voice search over typing keywords on their devices because it's faster and easier while they're on the go or multitasking with other tasks like driving or cooking dinner at home (you can read more about this here). As such, retailers must ensure that their websites have user-friendly interfaces so customers don't get frustrated trying out different options before making purchases; otherwise, they might just give up altogether!
Personalization and Customer Experience
Personalization and customer experience are two of the most important trends in e-commerce today. Personalization will help you build trust with customers, while customer experience will take your business to the next level by making it easier for buyers to make decisions and convert on your site.
Personalization can be achieved through the use of AI, automation, and voice commerce. For example, AI can be used to create individualized messages based on what we know about each customer (such as their name), and automate processes like shipping notifications or product recommendations based on previous purchases or browsing history; while Alexa skills can deliver personalized shopping experiences through voice commands such as "Alexa ask BigCommerce what my order status is?"
Web Design Solutions
You know a good design can help you stand out from the competition and build trust with your customers, but do you know why? A great e-commerce website has several elements in common: it's easy to use, it's fast and responsive (meaning that it looks good on any device), and it has a strong call to action. But there are also some less obvious factors that make up an effective web design solution. A good designer will create a site that incorporates these principles:
Visual hierarchy - The way information is organized on your page affects how visitors perceive its importance. For example, if an image takes up half of someone's screen when they visit your site for the first time, then they'll assume its importance over text or other elements on the page. This concept of visual hierarchy helps ensure users don't miss any important content while browsing through pages within an eCommerce storefront or blog post series such as this one!
Additionally, partnering with reputable BigCommerce Design Companies ( click here to get reviews) can significantly enhance the visual appeal and functionality of your online store. These specialized design firms have a deep understanding of BigCommerce's platform capabilities and can create customized, eye-catching designs that align with your brand identity. Their expertise in crafting user-centric interfaces and optimizing user experience can lead to higher engagement and conversion rates for your e-commerce business. By leveraging the skills of BigCommerce Design Companies, you can ensure that your online store not only looks great but also offers a seamless and enjoyable shopping experience for your customers. This, in turn, can contribute to building trust and loyalty among your target audience, ultimately setting you apart from competitors in the market.
AI and Automation in E-commerce
AI and automation are driving the next wave of innovation in e-commerce. AI can be used for customer service, product recommendations, and marketing. It can also automate tasks like inventory management and order fulfillment. In fact, many of the tools we use today were created by AI like Shopify's repricer or BigCommerce's automated recommendations engine.
These innovations will continue to evolve over time as more retailers adopt them into their businesses. For example:
AI-powered chatbots can help answer basic questions about your products or store policies so you don't have to field them yourself when customers reach out through live chat on your website or social media channels like Facebook Messenger or WhatsApp (which are both now available through Shopify).You could use machine learning algorithms to create personalized recommendations based on what people buy together frequently, so if someone orders one pair of shoes from your site but always buys two pairs at once (or three), those additional pairs will appear automatically in their cart when they go back later!
Voice Commerce and Conversational Shopping
Voice Commerce is a new way of shopping. It's easy to use and makes it possible for customers to get information about products, place orders and interact with your brand in an entirely new way.
You can use Voice Commerce for customer support too! You can answer questions about your products or services on the fly, leading to fewer calls and emails from customers who have already found what they need.
Voice Shopping will continue to grow in popularity as more people purchase smart speakers like Amazon Echo or Google Home which allow you access into their homes 24/7/365 so make sure that your site is optimized for these devices today!
In recent years, mobile devices and AI have revolutionized e-commerce. Voice-based search engines like Alexa and Siri have replaced traditional browsing, allowing users to shop effortlessly anytime, anywhere. This shift to voice assistants has made shopping easier for customers and is becoming increasingly prevalent in homes and businesses.Click to audit your website SEO