Healthcare SEO Fundamentals to Grow Your Medical Website
7 minute(s) read
Published on: Nov 29, 2021
Updated on: Dec 14, 2021
When looking out for a healthcare practitioner, several patients use Google to find their best option. Your healthcare website occurring on the top of the list means there is a higher chance of more patients clicking through and scheduling an appointment.
If your website isn't on the first page, you may lose your patients to your competitors. Therefore, healthcare SEO is vital for a medical website. If you fail to capitalize on genuine queries, you will give away your patients to someone else and may even no longer be a part of the competition.
However, to get a deeper insight into this, you should first know what healthcare SEO is:
If you want your medical website to stand out of the crowd or outrank your competition and turn leads to clients, you need to follow an efficient and effective healthcare SEO process. To avail themselves of the best medical services, patients search for related keywords on different search engines and pick the top websites that pop up on the first page of search results. This complete procedure of getting on top is done with specialized SEO tactics for medical practice.
Should you invest in search engine optimization Medical Marketing?
The conventional way to market is now a thing of the past. Today, the time has witnessed digital evolution, and everything is available online. To reach a higher rank in the search results of Google or any other search engine, you need to invest in healthcare marketing. If you haven't started this yet, you are just giving away your patients to someone else.
Usually, healthcare professionals think PPC ads are sufficient to get them the traffic they want. However, beginning with PPC is like using an adhesive bandage on your issue. It will only be helpful in the short term.
As a healthcare business, you should integrate search engine optimization fundamentals into your virtual marketing to bring prospective patients to your website continuously in the long term.
If your website is not considered quality in the eyes of Google, your ranking will suffer. Therefore, when talking of quality, it is essential to acknowledge the concept of E-A-T.
E-A-T means expertise, authoritativeness, and trustworthiness. It was launched to let third-party raters score search results on Google. It reveals a lot about what's essential for Google, especially Google rewards with higher search visibility.
E-A-T is of great significance for any website containing medical data. The data and stats directly affect the prospective patients who read them. People visit and read your website and blogs because they seek reasons to entrust their health to your healthcare service.
Here are some basic healthcare SEO fundamentals to grow your business:
1- SSL for website security
Another essential search engine optimization factor to consider is the website's security. With more and more people becoming aware of safeguarding their details, they usually check for a secure padlock icon on the homepage URL before submitting their details. If your website doesn't offer this essential and mandatory level of security, your visitors will switch to your competitor. Investing in an SSL certificate is an inexpensive method to increase website conversion rates. Once the patient sees the security sign on your website, HTTPS in the URL, and padlock icon, they will freely fill out the application form and submit their information. This is because they will be assured that no hacker or sniffer will be able to read their PII, such as credit card, debit card details, etc., as they are exchanged in an encrypted form over a secured connection. In addition, healthcare websites usually have multiple first-level subdomains such as payment gateways, appointment booking, etc., under the main domain. It will become an expensive affair if you buy separate single-domain SSL certificates for each new subdomain that you add. So it is highly recommended to invest in a cost-effective cheap SSL wildcard that secures an unlimited number of first-level subdomains under the chosen main domain.
If your healthcare website doesn't use SSL security, your rankings may be penalized by Google. In addition, the SSL certification is mandatory when accepting patients' sensitive information.
2- Select the right medical keywords
To streamline your webpage for your users and crawlers, you should select the right keywords. Selecting the keywords is all about choosing those words that the user will type during their query to get desired services. Then, you have to implement those phrases in your website's content efficiently.
You have access to free and paid tools online to search for suitable keywords for your medical field. Being a healthcare service provider, you can also choose location-based keywords for effective search engine optimization medical marketing.
3- Post suitable and optimized content
Regardless of which industry you belong to, it is essential to post quality content on your website. You can post the content in blogs, videos, audio, images, testimonials, etc. Just integrate them with high-quality content and use the right keywords in tags, Meta descriptions, and content.
Posting content regularly is advantageous, mainly if you belong to the healthcare industry. People are looking out for answers to their queries in their search, and through your blogs, you can answer their questions. However, it is crucial to choose the right keywords to provide value.
4- Local SEO
Local SEO involves optimization of your Google My Business profile. It is all about telling your business professional details to your prospective clients. A thoroughly optimized Google My Business profile will eventually increase your rank on the search result page, and more patients will check out your website.
GMB is one of the basic SEO fundamentals for healthcare websites because it attracts the right audience from your location.
5- Optimize your website speed and mobile responsiveness
Your site loading speed and mobile-friendliness add to the ranking factors. For example, if your website takes more than three seconds to load, people switch to another site. Though Google doesn't penalize a slightly slower site, optimizing the speed will enhance user experience. Google's PageSpeed Insights tool is an excellent way to check the speed of your site.
It is also essential to make your website mobile-friendly. As more searches are being done on mobile devices nowadays, users will choose another site if your site isn't optimized.
The way to optimize your website for mobile is by having a responsive design. It will make your website automatically fit the screen and offer a good user experience, regardless of the screen size and device.
If you want to rank higher on Google and want more and more patients to visit your website, you need to make sure you have a feasible SEO strategy.
Growing your medical career may take time, but you can make all the difference with the right approach. By executing the SEO strategies mentioned above, you are making the right move to secure your online presence.
Nothing can guarantee your success in digital marketing. Still, by keeping your web content's EAT qualities in mind and following SEO fundamentals for medical practice, you can put your website in a better position, outrank your competitors, and start to succeed online.Click to analyze your wesbite SEO