How AI (Artificial Intelligence) is Changing the SEO Landscape in 2023
5 minute(s) read
Published on: Feb 06, 2023
Updated on: Feb 06, 2023
As AI technology continues to evolve over the years, the SEO practice will have to adapt to keep up with the latest tech in the market. AI can already process and analyze data at a rate that humans can't, so it's only a matter of time before AI completely dominates search optimization.
It's also important to note that the SEO practice itself is in a constant state of flux since Google keeps changing its algorithm. Moreover, many new technologies are constantly emerging, making it harder for human hands to keep up with the demand for SEO practices. That said, how would AI change the landscape in 2023 and beyond?
More Emphasis on Quality and Relevance
Google's AI, "RankBrain," is an artificial intelligence that attempts to understand the context of a given content on websites. As AI gets better at analyzing content with time, it's also our job to produce quality and relevant content by doing keyword research that we can tie into our content.
Unlike in the past, where multiple spamming keywords in a single article is enough for the AI to rank it higher in the results, context and relevance are more important in articles nowadays. This means that content teams should be more focused on giving more value to their articles by answering questions from users, giving more informative articles, etc.
In short, the quality of the content should be the topmost priority. But with AI, content creation and analysis is faster than what humans can do. It can help digital marketers sort out people's interests quicker than before and more efficiently, among other things. However, they still need human guidance since they have an issue regarding its accuracy, which is expected to be fixed soon.
AI Will Improve Voice Search
The way you formulate your questions is what distinguishes voice search and text-based search.
For example, if you're using Google, you can type "Jennifer Lopez age." On the other hand, if you're using Siri or Amazon Echo, you have to phrase it as "What's Jennifer Lopez's age?" Voice searches are centered around conversation ability, so if a business aims to promote its site with home AI, they have to cater to it with long phrases such as keywords and the like.
But how is this important to SEO? It depends on your business.
With Google's emphasis on the importance of AI nowadays, your business should be able to allow conversations in a human-like manner. A business can do this through chatbots, producing answers to questions, updating users, and even initiating return processes.
More Efficient Keyword and Anchor Management
SEO keyword research is the bread and butter of any SEO practice. However, we all know it's time-consuming. This task has never been so easy with today's AI. With new software like AI Analysis, analyzing anchor usage, semantics, and keyword variations can take only one person to do the job.
But, if you’re looking for an SEO service provider rather than purchasing AI software, there are a lot of reputable SEO agencies in the US. With the rapid development of AI tools, many SEO agencies now use AI for their services, so you can rest assured that they can help you with digital marketing efficiently.
There are also many reputable SEO agencies outside of the country, such as Australia, another digital marketing hub, that utilizes optimization tools. For example, impressive.com, which is the best SEO agency in Melbourne, can help you generate more traffic, convert leads, and even help you with your content.
It goes without saying that there are plenty of SEO agencies nowadays that employ AI to make their work faster and more efficient.
Improved SEO Workflows
SEO is a complex step-by-step process that includes link building, on- and off-page optimization, and keyword application with content. It's time-consuming, and it requires multiple hands to accomplish. However, with the upcoming advancements in AI technology, a business can be more capable of analyzing websites properly, improving accuracy in ranking strategies, and even helping them lead the direction of their campaigns.
With these applications of AI, more and more businesses are getting bolder with their use of AI to their advantage. However, since these applications are still particularly new, it's only a matter of time before we know how effective AI is in these aspects of SEO.
More Accurate Ranking Predictions
Several factors determine a website's ranking on search engines. These include but are not limited to backlinks, on-page optimizations, social signals, anchors, etc.
With so many of these variables that you need to consider, it can take time to determine how much impact these factors can have on your site's ranking. However, these factors can be analyzed by AI and predict how much impact they can have on your site's ranking in search engines.
You can then use this information to create more optimized content based on how each of these factors can impact your ranking. While right now, the only available reputable source of this AI is CORE AI by SEO Vendor, it's expected to have more of this type of AI to be more prevalent this year and the following.
It's related to content creation directly, which is one of the most common weaknesses of websites. This means that there is already a lot of interest in this AI.
AI-powered SEO isn’t the future because it's already here. Many companies already incorporate AI tools into their SEO campaigns, and so far, it's very effective. Because of these, more companies are expected to follow suit, giving more demand to different AIs for SEO use. Soon enough, AI will completely dominate the SEO industry, giving way to more efficient digital marketing.Website SEO analysis services