How to Become an SEO Expert? (Getting Started with SEO education)

What is SEO?

SEO, which stands for search engine optimization, refers to all the actions and activities that  make the site designed and developed rank higher in engine search results. In this case, the user searches for the keyword in search engines such as Google and encounters a list of sites. For the desired site to have more visitors. More users should see it. The site must be displayed in the list and top rankings of search results for users.

The activities that are done to place the site in the top and higher rankings of results are called SEO.

The science and concept of it has three levels:

1- Preliminary SEO

2- Medium SEO

3- Advanced SEO  John Müller is one of the tops and most famous webmasters in the world and says that updates and all Google search engine algorithms are constantly and rapidly changing. Therefore,  SEOs must be constantly updated and prepared based on Google algorithms  to display the desired sites in the top and higher rankings of search results.

SEO is a broad science and has no limits. No one can claim to know SEO well. Because all the rules and algorithms of SEO and search engine are changing and constantly updating, and that is why SEOs should adapt to up-to-date algorithms.

What does Search engine optimization do?

To  optimize our site efficiently and correctly so that the results  are displayed in the top rankings, it is better to first be aware of how search engines and algorithms like Google work. In other words, we can say that engines' job is to show the contents of our developed site to users.

Search engine algorithms and effective factors to increase the site's ranking in results are different and are generally not disclosed by search engines. But according to some experiences and studies, they have understood the algorithm of engines and get acquainted with them to a small extent. After much study and research, some effective factors of engines to rank sites in results are realized.

Below are some of the features and factors that each SEO should have to optimize the site and its content and display it in better and higher results rankings.

- Domain age and URL

- links

-  Website optimization  and all its contents in mobile versions

- Optimized and quality content

- Speed ​​of loading website pages, especially its first pages

- High site security

- Easy access to the site

- Technical SEO

- Interact and increase the user interface with the site and its manager through social styles, apps, and business sites developed

- User experience

As we said,  SEO and optimization mean that the content of your site is optimized by search engines  and then displayed in the top rankings of search results. To do this, engines have some algorithms and factors that, according to those factors, review and analyze the contents of the site and then rank them in search results.

The steps that engines take to optimize the content of the site are as follows:

1- Crawling:

This step, which is the first step of reviewing, analyzing, and optimizing the contents of the site by engines, can consider all the relevant content on your site in the results of the searched keyword. For example, to make you better aware, we say that the user may have entered the word design and development of the site and application ( in Slovak:  návrh a vývoj stránky an aplikácie  ) in search engines. If there is content related to the design and development of the site or the application ( in Czech:  návrh a vývoj stránky a aplikácie  )among the contents of your site, the site and the address of your content will also be considered as output and result to show to the user. This is called crawling, which is done by robots in search engines.

2- Indexing:

The second step of displaying sites in results for users is indexing. Indexing means the same as indexing. If your site and content are not on the list of results, your chances of seeing your site and content will be less. For your site and the contents of your pages to be included in the list of related keyword results, it is better to follow all the principles and standards for producing good and quality content.

3- Ranking:

After that, it is the turn of ranking. After the two steps listed above, the site for a final display to the user in the list of search results based on geographical location, the language of user experience, and other factors will be reviewed and analyzed, and then displayed.

Who is SEO expert?

An SEO expert  is a technician with high knowledge who can examine a developed site in terms of technology, user, and content until a site is placed at the top and better search results and displayed.

What does it do?

SEO experts help and advise site owners and businesses so that they can display the site owner in the top rankings of search results.

So, an SEO expert will do the research to find out which methods are effective for showing the site in the top rankings of search results.

The overall goal of the SEO expert is to be able to  increase site traffic by identifying algorithms and search engine factors. By considering the search engine algorithms, the site can be placed in the top ranks of results.

When searching, users put their desired phrase in search engines, and then they are faced with a lot of sites that are related to the search term and keyword of the user. In this case, the user selects one from the list of displayed sites. If you want to increase the number of visits to the site, it is better that your request is approved by search engines identified as quality content and then displayed in the top rankings to be visited by many users.

How can we become SEOs?

1- The first step is to check if it is right for us to work.

An important factor in choosing a job is to check if you are interested in this field and this job or not, and you can learn the skills needed to do this or not.

2- The second step is to examine the working principles of engines

You need to know what this is and what its purpose is. What can you do to take advantage of this job? After researching how engines work and function, you will become familiar with the concept of this task, and then you can start doing this.

3- The third step is a website design

Once you have decided to have this job, it is better to  design your website  for practice and work on its SEO so that you can gain experience in this field.

4- Step Four, Learn WordPress

Websites that are based on WordPress can be designed to be the most appropriate to study and understand the concept of SEO. Therefore, to learn better SEO and data analysis, as well as better learning, we must use  WordPress to design sites.

Here are some things an SEO should do:

- Prepare a suitable strategy for optimizing the content of site pages

- Research on different types of keywords and use them in  site marketing and increase traffic  - Communicate with other experts in the marketing team for future decisions and advancing business goals

- Collaborate with other people in the marketing team

- Collaborate with the content production team

- Cooperation with the technical team and site programming to increase the loading speed of site pages

- Linking the website to increase the number of visits