Increase website visitors with Internal linking
7 minute(s) read
Sep 02, 2020
In this article, you will learn what exactly internal links are and how to
use internal links to increase website visitors
If you want to increase website visitors on your website, you will need to have links.
Too often, I observe that people spend too much time on building external links or backlinks in order to increase website visitors and end up ignoring their internal links. But you should pay attention to internal linking as it also plays a vital role in increasing website visitors.
Internal linking also benefits your site in the following ways:
- They could help your website gain higher rankings for the relevant search terms.
- They will help the visitors have an improved experience on the website.
- They let the direct visitors to the call to action or to the revenue-generating web pages.
What are Internal Links?
Internal links are the links that connect or link up one page on your website to another. If you work in the field of online content writing, you will probably know the importance of internal linking from one article to another on your website.
Internal links include image links, navigation links, links in banner ads, call-to-action-buttons, basically any link that connects two pages of the same site. Internal links have various different benefits and purposes.
How to Use Internal Links to Increase Website Visitors
How you use internal links among the pages of your website builds the website architecture. This is a vital factor in
(search engine optimization). Search engine crawlers (called bots) depend on the internal links to find pages on a website. It also helps search engines to index your web content by topic. They look at the link text on the internal links to figure out what pages on your site are about and how they’re related to one another.
Without internal linking, it will be difficult for search engines like google to find your web pages, and due to which, it can’t be able to index your pages. And if search engines fail to index your web pages, then it can't show them in the search results.
Internal links also help to let people stay for more time on your website. When someone comes on your website and then clicks an internal link, it boosts up certain metrics that Google uses to figure out how useful your web page is. When the reader by clicking an internal link on your site to go on another page on your site, it shows to the search engine that your site is useful to site visitors. Relevant internal linking will help new web visitors to discover your website
Give readers options to take action.
Among various types of internal links, one internal link type has an effective impact on
increasing website visitors
called "call to action" links.
A call to action link can be anything from purchasing a product or reading more to schedule a demo and making sure readers can easily see how to take action, which in resulting will increases the chances of their doing so. Including a call to action on each page of the site is a very important part of content writing for a website.
Some common call to actions includes:
- Sign up for blog updates
- Download a document
- Contact you
- Follow on social media.
- Schedule a demo
Internal linking is the most powerful way to strengthen your website. It also help you bring new website visitors on your site.