Is link building worth it?
8 minute(s) read
Published on: Nov 07, 2021
Updated on: Nov 25, 2021
If you have a site and you think that you can increase the site traffic and traffic only by producing valuable and useful content for the site , I must say that you are sorely mistaken. To have a site that ranks high in search engine rankings and has a high traffic, in addition to producing valuable and quality content, it should also think about linking to other high-traffic sites. In addition to all the measures to increase site traffic, we also need the Authority.
We need to gain value and credibility for our brand and be able to increase the number of our audience by using link building.
In this way, we link from our site to other most visited and reputable sites by using some keywords or posts and contents. Users also see those links and click on those links to meet their needs so that they can visit the site. In this case, linking can help increase site traffic and traffic .
In addition, it is better to know that Google does not recognize sites that are not valid without a third link and there is no site that is without a link. Therefore, linking is an important issue that has a great impact on increasing site traffic. Internal linking or external linking can attract the attention of users as well as search engine robots to place the site in the top rankings of search results when ranking.
Internal linking is linking from one page to another of the same site, but external linking is also linking from one site to another that can transfer credibility and visit the same site. Google itself has stated that quality and user-friendly linking and content is one of the most important and effective factors that can increase site traffic. Linking, in other words, means that two people trust each other and want to put the content link of that site on their site so that users and audiences can visit those sites to meet their needs. That is why linking is so effective.
What is linking?
Linking is a process that is done to get hyperlinks from reputable and valuable sites. Links placed on sites are a means by which users can access other site content or browse between different contents. There are many different methods for linking , but it is better to get acquainted with its specific methods and skills to get the desired effect and result from our linking, so that we can perform better.
What effect does linking have on sites?
As we have said, linking has different methods, but to get the desired result, it is better to get acquainted with its methods and skills to do it properly.
- By linking, you can make better use of the capacity of search engines.
- Helps site owners and webmasters to be able to search a new site to the top results of the search results.
- Through linking you will be able to achieve success in the market.
- Through linking, you can help brand and validate your site, which in turn leads to more success and recognition of your site.
- Link building can be very effective in increasing traffic and improving SEO ( in Slovak: zvýšenie návštevnosti a zlepšenie SEO ).
What are the effects of linking in SEO?
- Start of link tag:
It should be noted that each link starts with a, which is called the anchor tag. This letter, which is placed at the bottom of the links, tells the search engines that linking has been used in the following.
- Referral location of the link:
It is worth mentioning that href means referral hyperlink and is basically placed between two quotes. This word, which is placed between two quotation marks, indicates which link the address is referring to. After this word, it must be the site address, a part of the site, a download image or ...
- Anchor text link:
This is also part of the link that is placed between the text content. This way you can access the linked site through this word. This word is placed between the textual content and the user can also access the linked site by clicking on it.
- Termination of the link tag:
It is the same letter a that tells the search engines that the link is finished. The letter a is used to terminate the link and explain it to search engines.
Why do search engines use links?
1- Be able to find new pages and show them to users after review.
2- To be able to measure the performance and impact of the sites and then rank those sites based on their credibility and value.
Therefore, according to this content, Google itself has announced that webmasters can easily increase their site traffic and traffic through linking, and in addition, they can place their site in higher search results rankings. Therefore, in addition to focusing on producing quality content, it is better to use quality linking to improve our site and SEO .
What effect does linking have on brand awareness?
Brand Awareness is the first level in knowing the customer and audience of the site. Through linking, you can increase customer awareness of your brand. In this case, suppose you are looking for a content on a site and you see an article where that site links to that article and content. Because you trust that site, you will trust the site and the content it introduces. Therefore, click on the link to get acquainted with the brand and the site, which is called brand awareness, and linking can also increase your brand awareness.
Increase site traffic through linking
Experts, based on some tests and research, have concluded that having a keyword with a hardness of 25-35% for ten weeks can easily increase the site's ranking in search results and be ranked better.
Links that are important to search engines:
- External link or internal link:
In terms of search engines, external links are much more valuable than internal links. Because internal links are from one page to another page of the site, but external links are from one site to another. In this case, in external linking, one site confirms the credibility and value of another site and links to it.
Links that are from reputable and most visited sites will have a higher validity rating. So, it is better to increase the number of external links from reputable and popular sites so that search engines see them as valuable links.
- Link freshness:
Link freshness means to get external links from sites that you have not received before. Search engines recognize these types of links as valid.
- Variety of links:
In terms of search engines, links that are received from various sites are much more valuable and credible, and it is better to receive external sites from different and diverse sites.
- Anchor text link:
Links whose anchor text is related to the subject of the content will be of great value to search engines.
Links that receive from spam sites, in addition to being less valuable, can also cause damage to your site SEO.
- Link time:
means the time of links or when the link links were created. Because newly created links will have more value and credibility. But over time, that credibility and value of the link may be lost or diminished.
How to link?
- Create guest posts:
put a content and post on another site
- Use of infographics:
Publish infographics on the Internet
- Activity in cyberspace:
By working in virtual networks, the amount of interaction and activity with users will be more, which can be the result of this interaction to increase the number of visits and traffic .
- Awareness reports:
can be better for advertising and introduction.Click to audit your website SEO