Linking techniques that damage the site
7 minute(s) read
Published on: Nov 05, 2021
Updated on: Dec 14, 2021
Site SEO is essential, and to increase traffic and traffic can be used many methods and ways that backlinks from other external sites are one of these ways. As you know, in addition to excellent and effective ways to increase There are backlinks, there are some harmful methods that can damage the site is used.
1- Buying backlinks:
Buying backlinks to increase site traffic and traffic is one of the most harmful methods that, in addition to not being profitable, can cause your site to be destroyed by Google search engines. This is because Google search engine algorithms and robots are becoming smarter today, which is why if you buy backlinks, it can easily detect and, instead of impact and profit to your site, losses to send. In addition, the use of paid and purchased links can be identified by individuals and report all paid links and PBN networks to the Google search engine. Spam links were one of the reasons that Google's PageRank search engine stopped showing sites. Because website owners tried to use these links to increase their site's ranking and increase traffic, this made the PageRank inaccessible. If you also use spam links to improve your site ranking, it is better to remove them right now before you are penalized by Google Smart Search Engine. If Google's intelligent search engine detects that you are buying links and paying for them to increase your site's ranking and traffic, it will quickly penalize your site and reduce its ranking. Even if your site can get a good order by buying backlinks, if Google detects it, it will reduce site traffic and lower the site's ranking in search results.
2- Existence of weak backlinks:
All Google search engine algorithms are becoming more and more up-to-date, and that is why we say that Google's search engine is becoming more innovative. Penguin, for example, is one of Google's search engine algorithms that focuses on checking and finding all spammed links. In this way, it reviews all sites and reduces their ranking if it sees weak, unrelated, outdated, and spammed backlinks. So, if you have backlinks to a website from time immemorial or have received backlinks from that site, it is better to update or delete them. Because considering the update of all Google algorithms and it's brighter, it is better that we also edit the backlinks or delete them if necessary.
To identify the different types of links you have used, you can use the SEMrush tool to locate and remember all the links used for your site and disavow them if necessary.
3- Creating follow backlinks:
One of the mistakes that site owners or web admins make is that they only use the following links. Links give a lot of rankings to the site, and web admins also use this technique to get a better order of the site by Google. But the critical point is to use links normally and naturally. We must use a combination of the following and nofollow backlinks. Nofollow links do not bring rankings for the site but follow links generate rankings and traffic and bring them. Web admins may think they can use follow links directly and unnaturally to increase their site ranking. But Google is smart and can easily detect it and fine the site. The solution to using follow links is not just to follow links but to use a combination of tracking and nofollow links to increase the site ranking.
4- Collaboration with non-indexed pages:
It is possible that some pages of sites are not indexed by Google, or in this case, you cooperate with that site and pages and do not see any effect. A site or page that is not indexed by the Google engine will not be viewed or reviewed by Google. Therefore, if you cooperate with these sites, you will not have any result or effect until you get the site rank. So, before you cooperate with a site and get backlinks from it, make sure that Google's engine is indexed.
5 - Communication and cooperation with unrelated sites:
It is possible to see your site and get traffic and traffic from other sites. You can cooperate with some sites that have a lot of traffic. But it would help if you kept in mind that the site you are working with to get backlinks is relevant to your field of work and activity. For example, suppose you work in the field of designing and developing different types of websites and applications ( in Czech: oblast navrhování a vývoje různých typů webových stránek an aplikací ). In that case, it is better to work with a site related to your field of work. For example, if you work in the field of site design and development and applications ( in Slovak: dizajn a vývoj stránok a aplikácií ), you can work with a site whose field of work is digital marketing, not with a site for buying and selling clothes.
6- Many links:
If you use a lot of backlinks early in the launch of your site, be prepared to be penalized by Google because abnormal use of many backlinks makes Google sensitive. The high speed of using many backlinks for a site that has just been launched gives Google's smart search engine the signal that this site is abnormally and artificially using backlinks to receive visits and traffic. The important thing for those who have just launched their site is that the quality of backlinks is more important than the quantity and number. For example, two quality links are more effective than 20 abnormal backlinks.
7- Link exchange:
Another way to use backlinks and increase site traffic is to exchange links between sites. In this case, the owners of the two sides agree to share the link of the other site on their site. But as we said, the Google engine is the smartest and can easily detect. Doing this and exchanging links between sites is not useful in terms of Google algorithms, and algorithms forbid this. If it detects link exchange between sites, Google will penalize the sites.
8- Cooperation with reputable sites:
Each of the sites that use outbound links will receive credit from the Google engine. The lower the number of backlinks and the higher the quality, the higher the site's credibility in Google. When using backlinks and collaborating with sites, consider collaborating with reputable sites.
9- Collaboration with sites with poor performance in social networks:
Today, due to the new algorithms of Google search engines, more attention, and accuracy for virtual networks. This means that you can achieve good results if you work with sites that have strong activity in social networks. On the other hand, if you work with sites to get backlinks that have poor performance on social networks, you may not get the desired results because Google is more interested in sites with strong activity on social networks.
10- Using a method:
According to the points mentioned above, there are two methods for linking, one guest post and the other comment. It is better to choose one of these two methods to give backlinks to other effective sites. If you use both methods, Google may suspect and fine you.
All points made in this article are unnatural and harmful cases and methods used in external linking. It is better to keep these things in mind when creating and building backlinks so that you do not attract the attention of Google's smart search engine, and you will not be penalized by it.