What are the disadvantages of digital marketing?
7 minute(s) read
Published on: Oct 25, 2021
Updated on: Dec 14, 2021
As you know, with the advancement of technology today, everything is done digitally and online, online, and digital marketing, and earning money through technology and smart devices such as mobile phones is a great advantage. The internet platform can be easily monetized digitally. This is suitable for all people who want to have an online business.
Today, many people can design a site that is an online store and start their online business after designing and developing it ( in French: conception et développement du site ). In addition, they can create and build their business-related application after the success of their business development, improving the performance of their business.
In the meantime, in addition to setting up an online shop and improving it, you should also use online marketing to use the Internet to start a business. Online and digital advertising has some advantages and disadvantages listed below.
The Benefits of Digital advertising
1- Excellent and verifiable results:
In traditional marketing, it is not possible to estimate the number of people who have been affected by your billboard and advertisement or to examine it. But this is possible in online and digital marketing, and you can use this marketing method to explore and analyze the number of people who have been affected by your ad. In the digital marketing method, you can have complete and accurate reports of the impact of the business on people.
2- Possibility of personalization:
Today, some people are looking for custom and special services and products. This was not possible in traditional marketing because it was done publicly, and people couldn't personalize and privatize. But with online advertising, you can easily customize the service for some people. In other words, it can be said that in comparison with digital marketing with traditional marketing, the possibility of personalization is the most significant advantage of digital advertising, which is possible by using some special tools.
3- Low cost:
The traditional marketing method for advertising and introducing business, services, and products to the customer requires a lot of costs. Traditional advertising can be done through city billboards, TV, and radio advertisements. Introduced the rest.
4- Access to more contacts:
The number of people you will have access to in the traditional marketing method is limited. In addition, you will be able to introduce only business, products, and services to individuals in your city, but in the online marketing method And digitally, you will easily be able to submit your products and business to a large number of people in the country or even worldwide. So, it can be said that the number of people who will have access to your business in digital marketing is more than the number of people that you will have access to in traditional marketing.
In the online advertising method, you can quickly check the results of what you have done using the obtained reports, and it is better to do what else. By using this digital advertising method, you will do better. You can analyze the data and messages to see what needs to be done and what has worked. So, you can quickly improve your business according to the reports obtained.
6- High rate of customer attraction:
Another advantage of digital marketing is that you can easily attract many customers with a few simple clicks. The number of customers that can be attracted in this way is significant. In addition to being convenient for the business owner, this method can also be suitable for customers. In this case, customers do not need to drive to your store, and it is enough to communicate with you only using their mobile phone through social networking or emails. Therefore, it can be said that the number of customers that can be attracted using this method is much higher and, of course, more accessible than attracting customers online.
Using this marketing method, you will quickly identify your audience and try to attract your audience. In traditional advertising, you do not know your audience and only through methods can you promote your product and business. But in the online advertising method, you will be able to identify your customers and audience and, after placing them, provide services to them according to their needs. In this case, it can be said that there is a rejection of this method of target advertising, and after recognizing the audience, we can target to attract and serve them.
8- Presence of customers in social networks:
Social networks are another online platform, and because of their attractiveness, it has attracted many audiences.
9- Having social networks is an advantage for digital advertising that can easily advertise and identify and attract many customers. Therefore, in the digital advertising method, it is easy to use social networks, which will have many customers and audiences for the business owner.
10- High impact of SEO:
Using the SEO technique, a new and powerful technique, you can reach many customers. In this way, the content inside your site and online shop designed by you is optimized by search engines, and as a result, you can easily get many views by using them and be in the top rankings of search results.
11- Increasing online shopping:
Today, with the increase of technology and the popularity of mobile phones and the Internet, many people prefer to shop online. This is an advantage for business owners who are more fans of online businesses and can quickly sell their products or provide services to many people. People's interest and desire for online shopping are some of the advantages that can lead to the prosperity and improvement of online businesses and digital advertising. It shows that many people want to shop online and digitally; So online advertising can be welcomed.
12- Access to customers via mobile:
As we said, today, more users have mobile and can use them to access social networks. In this case, many users who use mobile devices can be easily accessed via mobile.
13- Save time for users:
With online and digital advertising, people can also save time and energy. In this way, in traditional marketing methods, customers must look to find a store that has the goods they need. But with the spread of online marketing and the efforts of marketers to identify and attract users it has made it possible for them to easily find and buy the product they want by searching and pressing a few buttons.
Disadvantages of Digital Marketing
As we told you about the advantages of online and digital advertising above, we want to list some of its disadvantages in this section. In addition to the benefits of digital advertising, it also has disadvantages.
1- In some cases, it may not be possible to manage the digital marketing world.
2- In case of system interruption and internet access, things may be disrupted.
3- In securing online shops, some concerns may make it difficult to transfer data and do some work.
4- With the advancement of technology day by day, some of the required tools become more expensive, and some cost problems arise.
5- Customers and users may have difficulty trusting them due to their absence and untouchability.
In this section, we have listed some advantages and disadvantages of digital working for you, according to which you can choose any of the online advertising methods or traditional marketing.Click to analyze your wesbite SEO