What is the highest salary in digital marketing?
7 minute(s) read
Published on: Oct 11, 2021
Updated on: Nov 25, 2021
There are lots of options to escalate and make growth to a business nowadays, and many people are seeking these methods to include in their intentions, whether it is about a small private business or a big company. Communicating through proper channels to gain more attention has always been a trusted and preferable – to some extent – option, and while it is somewhat assumed to be in the spotlight, more people are tempted to step in the direction of where digital marketing is heading. The thing is, the digital marketing world does sound quite promising and appealing taking into account how it is being described and talked about by people and how vastly materials around it can be found on the web. Not to mention the many paid courses set to teach applicants the so-called digital marketing chewed down to the bone that has been in high demand in recent years. Regardless though, a major factor that makes the thing so sought after is the salary it has to offer.
Salary in digital marketing
Generally speaking, the average income a marketer gets depends on factors like the type of the marketing , the marketer’s skills, their reputation, the country in which the business is running, the type of the company that the marketer works for, experience on marketing, and the position in which a marketer stands in the association. Respectively, that income, objectively saying, can go from make-ends-meet to very much-tempting in the spectrum, considering different opportunities, positions, intentions, expectations, and ambitions. So, whether you are just curious to know or you are planning to enter the playground in the near future, here we are going to take a look at different salaries received in the various sectors and positions in the area of digital marketing .
Digital marketing newcomer specialist
Someone with no experience who has just entered the marketing grounds is a person who either has a marketing degree or has gathered and improved skills throughout different digital marketing courses. A newcomer is expected to have SEO and PPC optimization skills and other aspects around them. They also need to be able to take care of social media, email marketing, article writing, and copywriting tasks to some extent. Based on statistics, this marketer can get paid around $40K annually. This amount is basically the minimum of what a digital marketer can get.
Digital marketing specialist
As a general rule of thumb, a digital marketing specialist is a person who has between 5-10 years of experience, even though specialists below 5 years and above 10 years of experience exist. The typical specialist earns around $55K per year, though the more the experience, the higher the salary becomes. As a result, those with +10 years of marketing experience can get up to $60-65K per year. A specialist can lead a group of newcomers in marketing strategies. Such a person is involved in analyzing the customers’ needs, designing SEO , putting together reports, and advertising campaigns on different platforms. He/she also is in connection with the other members and newcomers.
Digital marketing manager
A digital marketing manager is a person who has a vast set of skills from analytical to management capabilities. This person correlates all the activities that go on in their digital marketing team. Most of the time, they have above 10 years of experience in the industry and get around $70K to $100K each year (with an average of $90K). A manager has supervision over the marketing team, meets with clients, devises strategies, and often looks for new opportunities in promoting their business.
Freelancer digital marketer
A freelancer is a person who works remotely, usually from home, and does an online task like optimizing a search engine for customers (in Slovak: optimalizácia vyhľadávacieho nástroja pre zákazníkov ) and gets paid in return. Unlike in a digital marketing team where different members coordinate with each other to fulfill the customers’ needs, a freelancer should have a wide range of skills together to meet the clients’ objectives. These professionals can get $50-100 to up to $500 hourly depending on their skills and the projects they get.
The numbers are pretty promising, right? Well, it is not over yet! One can still go further and get a six-figure salary in marketing by becoming vice president of marketing ($160-$190K) or chief marketing officer ($170-$220K). Evidently, many years of experience and lots of managerial skills are essential to get to these positions.
Digital marketing professions’ salaries
- SEO specialist:
Ranking high in search engine results page (SERPs) is so insanely vital and important for businesses that they must regularly bring in specialists for updates so that they could increase more web traffic and lead generation. Consequently, SEO specialists are always in demand at high prices. The average salary of an SEO specialist is said to be around $65K per year ($60-$100K range).
- Content marketing specialist:
Content is undoubtedly a great and powerful tool in marketing, whether digital or traditional. Creating various content in digital marketing is so important that experts in the area can take home an estimated amount of $81K all the way to $115K annually. These people often have a decent understanding of SEO as well, in order to put certain keywords and elements in the contents for a higher rank.
- PPC/SEM specialist:
Exposure displayed in various platforms has never been this important. There is no wonder why companies hire such specialists to promote their pay-per-click advertising and Google ads. A PPC specialist’s job is not just to design catchy ads; They need to have a good grasp of Google Analytics as well to get the desired results. A PPC/SEM specialist earns around $40-60K yearly.
- Social media manager:
A social media manager’s task can be summed up as any action and scrutinization from the expert on social media to convert the many online people into potential customers. These might include studying people’s behavior on social media (What they mostly see, what they ignore, when they are online, or when to advertise) recorded by demographics. A social media manager can take home up to $65K a year.
- Email marketer:
Experts who can turn customer’s attention on, say, e-books or whitepapers in emails sent to them, to profits are always in demand. An email marketer makes an average of $54K each year.
- Graphic designer:
Designing materials is always compelling to many, and it is, without a doubt, very useful and rewarding to have some designing skills along with other marketing skills, whether it is basic Adobe Photoshop or Illustrator or web designing skills. A specialist in graphic designing though can make $46-52K per year.
- E-commerce specialist:
An e-commerce specialist is both accountable for and a master in online sales. To sell products, they have the essential package of anything that can make a sale successful (take into account PPC, SEM, social media advertising, or many other strategies). The average salary for an e-commerce specialist is $43K though it can reach up to $65-$70K per year.
As most businesses and jobs have a principal portion of them online, digital marketing methods are heavily demanded which will probably not stop anytime soon. That pretty much explains how it is now a rewarding career to follow. The salaries differ. Different factors are relevant. You can never expect someone who has multiple skill strategies in marketing to get equal pay compared to a person whose only expertise is in a single area of marketing. From $40K up above to beyond $200K, digital marketing is, in fact, a great investment to allocate time and energy for. So, in case you are thinking about pursuing a career in its specific fields and sectors, the official answer might be -unanimously – go for it!Click to analyze your wesbite SEO