What is whitehat on Facebook?

Facebook's new Whitehat settings on the social media platform allow users to track or manipulate traffic between Facebook applications and its servers by turning off common security measures such as pinning a certificate. In this article, we will learn about Facebook's whitehat and also whitehat SEO and their functions.

White Hat Seo

Whitehat SEO is a set of site optimization techniques that comply with the rules and regulations of search engines, especially with Google. In SEO or whitehat optimization, we try to improve our site ranking in search engine results pages by maintaining Google's terms and conditions and techniques. Exactly the opposite of what happens in black hat SEO or illegal SEO methods.

WhiteHat SEO is the safest optimization method because, in this method, you optimize your site based on the techniques defined by Google, and you will avoid any punishment from Google. The only problem is that the whitehat optimization method requires a lot of patience and perseverance. In this method, you have to wait for a while to achieve the desired result.

What methods are used in White Hat SEO?

Fortunately, whitehat SEO methods are easy to implement and, in some cases, can be much easier than black hat SEO methods (gaining high rankings with illegal methods). If you want to earn points without breaking Google rules, you are suggested to do the following:

- High-quality content

To generate traffic to your site, you need to use quality content, i.e., useful and valuable content, and texts. The content of your articles should be attractive and high quality to attract users and persuade them to spend more time on your website. You have to remember that if the user does not find the content they are looking for on your pages, they will leave the site quickly, which will deduct your points. To write a text with useful and valuable content, research and review the keywords related to the subject of your article, which is interesting to the users. The relevance of the content of the text and the title of the article is also very important in content production. Choosing an attractive title according to the article's subject will encourage the audience to read it.

- Update old site content

By updating old content, you mean that you have written an article on a particular topic in the past, and now you have new information on that topic, and you intend to share this information with others. By referring a new article to a previous one, you update the previous content.

- Activity on social pages

Another whitehat SEO technique is working on social pages such as Twitter, Facebook, Instagram, etc. By working on social media, you will not only get more links to your site, but you will also establish your brand position among your audiences.

- Get valid Back Links

Backlinks are links that you receive from other sites. Backlinks are things that Google scrutinizes when scoring, and you need to be especially sensitive to them. The type of link and the content (whether or not it is relevant to your articles) are some of the things you should consider, and more importantly, you should do something to get the link naturally. The backlinks you receive from other sites can be used to increase and decrease the credibility of your website. The rise and fall of credibility also depend on the site's authority that links to you.

- Text and video ads

Another WhiteHat SEO trick is publishing and distributing text and video ads. This is one of the most common ways of introducing brands and products, which is costly in its way.

this on Facebook

Facebook has launched a new feature to help find vulnerabilities in Android, Facebook, Messenger, and Instagram apps for bug hunters. Because all of Facebook's Android products use security mechanisms such as pinning certificates to ensure traffic integrity and confidentiality, tracking, analyzing network traffic, and finding server-side flaws is difficult for white hat hackers or security researchers. Certificate Pinning is a security mechanism that automatically prevents network-based attacks by users of an application by automatically rejecting the entire connection from sites with fake SSL certificates.

Whitehat Facebook Settings offers a variety of options to help researchers test Facebook's Android family apps. The new option, known as "Whitehat Settings," now allows a penetration tester to disable certificate authentication in Android apps by disabling TLS 1.3 Facebook support Enable proxies for API platform requests using user-installed certificates.

The default settings are not visible to everyone. Instead, researchers should explicitly allow this functionality from a web interface on the Facebook website.

Facebook settings let you analyze your account traffic

When the whitehat setting is enabled, security researchers can perform tests on their Facebook-related accounts. Charles Van der Walt, the chief security strategist at SecureData, told Computer Business Review that when a tester turns on the settings, these things happen: They enable SSL/TLS "attacks" in the middle man model. Facebook has announced that with the new settings, users can do the followings:

- Enable proxy for API platform requests (applies to Facebook on Android only)

- Allow user-installed certificate authorities

- Do not use TLS 1.3 with proxies such as Burp or Charles, which currently only support TLS 1.2.

These settings are configured in two places. The first is through the web interface, and the second is through the application interface. In other words, to access these settings from your mobile device, you must first enable them via your Facebook account or the web.

Examples of whitehat SEO related actions

- Provide quality content and services

- Fast load time of site and mobile compatibility

- Use descriptive and keyword-rich meta tags

In contrast, there are some other techniques of black hat SEO involving paid links or the use of covert Google bypass techniques. As a result, any tactic considered deceptive or harmful to consumers and users will be considered a black hat. Thus, black hat tactics are very dangerous, and with the evolution of Google algorithms, their probability of working becomes less and less.

Why are whitehat techniques important?

Not using whitehat SEO methods can deprive your site of Google and other search engines. Today, as the number one search engine globally, Google attracts billions of visitors daily who search for content. As a result, by not showing your website in Google results, the undeniable source of your website traffic is lost. And it can drastically reduce website traffic and even end your business. Consider all the features of your website, and then think about what it would be like to be banned from the most popular internet search engine. Worse, once you are denied access to Google, there is no guarantee that Google algorithms will redirect your website. So lifelong ban from Google will have irreparable consequences.

What are the benefits of white hat SEO?

White hat SEO has several benefits for your website and online business:

- Cost: In the long run, whitehat will be much cheaper than black hat SEO because you do not need to fix the violations that have been identified and punished by Google. For example, removing time-consuming and manual spam links in comments or blog forums is one of the problems of blackhat SEO.

- Ethics: Principled businesses and entrepreneurs usually choose whitehat methods to justify their position in the SERPs for ethical reasons for visitors.

- Security: Sitemap-optimized sites are safe from Google penalties. Accordingly, your business will not be constantly involved in failures due to Google penalties on your website.

- Compatibility: Compared to the pages optimized with black hat SEO, the rankings are more stable and especially long-lasting.