Which marketing method should we choose?

What is traditional retrieval?

Traditional marketing refers to all the measures taken to  increase the sales volume and increase the number of business customers  offline without the need for the Internet. If you do things that do not require the Internet to increase sales and the number of customers, it is traditional marketing. This type of marketing includes all measures such as printing prints, sending audio, radio advertising, TV advertising, letters, faxes, direct or indirect telephone calls, billboards in the city and... This marketing method can also be through newspapers in text and print or radios.

Traditional advertising is one of the oldest marketing methods that has been done in ancient times since the advent of the market and trade. This method has existed since time immemorial and has been used to market and  increase the sales of businesses and improve them. Although an old way to increase sales, this type of advertising is one of the most successful, and many people and business owners have been able to improve and grow their business. As well as increase sales and demand. Although this method is one of the oldest methods, today it is widely used by people, and people use this marketing method.

This method can have many effects and good performance in attracting and informing indigenous people. In this way, this method can also be done physically and can inform and attract people to a place, a city, or an area. In addition, despite the advancement of technology, there may still be people who cannot use the Internet, and this old advertising method can be effective for them.

How is traditional advertising done?

Traditional marketing is one of the oldest methods of marketing and advertising a business that can be done offline without the Internet. In this advertising method, business owners try to advertise their business in such a way that users start interacting with business owners by seeing or hearing them.

Paper advertisements, printed advertisements such as newspapers, magazines, advertising tracts, etc. Media advertising such as broadcast on television, radio, and other national media without the need for internet advertising and introduction through direct posts such as sending catalogs, letters, postcards, etc.Telephone advertising such as phone marketing, direct and indirect calls, SMS marketing environmental advertising such as billboards, lightboxes, and ...

What are the benefits of traditional advertising?

1- Simple:

Since this marketing method has been around since ancient times, it can be said that people are familiar with this marketing method and can easily be influenced by this method. This method is one of the simplest methods that people are familiar with and can easily trust and influence. In addition, although technology has advanced a lot today, there may be some people in the community who do not yet have access to the Internet and technology or do not know how to use it. Therefore, this old and traditional advertising method should also be common in the community and used. Another advantage of this method is that it is good and effective for some people who are not familiar with the Internet and technology.

2- Local Reach:

As we said, this  marketing method  affects many local people. Because the communication circle of this marketing method is not wide and is limited to the local place, many local and regional people can be informed and influenced by this advertising method. This advertising method is suitable for more businesses whose products must be provided by local and indigenous people. If a business has products that need to be bought by local people in the area, it is better to use this marketing method.

3- Hard Copies:

Another advantage of this advertising method is its durability. In this way, print and paper advertisements are used in this advertising method. Printed and promotional papers can also be stored for a long time. Therefore, durability is one of the advantages of this advertising method.

What is digital advertising?

Digital marketing  is another advertising method that, as its name implies, is done online and offline. All actions taken online and digitally for marketing and business advertising are called digital marketing. Today, with the advancement of technology and the increase in the number of users who use the Internet, this method is one of the most popular and effective methods for marketing. Methods of this type of marketing include advertising through virtual networks, click-through advertising, email marketing, in-site advertising, in-app advertising, and so on.

This method became more popular with the advancement of technology and the increase in the number of users on the Internet by creating an online shop or store ( in Czech:  vytvoření internetového obchodu nebo obchodu  )and found many fans. The efforts of business owners to advertise their business as well as increase the sales and customer balance will be more effective and will lead to the desired results.

Today, technology, marketing,, and advertising through the Internet and online is necessary for any business and all business owners to access the desired results and improve their business. They must use this digital marketing method.

How is digital advertising done?

Content marketing includes textual content, visual content, video content, video, audio content, etc. Search engine optimization, or so-called SEO, puts the site and page in the top rankings of search results. Marketing social networks and increasing the number of visits and sales through social networks that have a lot of fans today. Search engine marketing clicks AdvertisingEmail marketing affiliate marketing advertising on sites and attracting users as in applications marketing.

What are the benefits of digital advertising?

1- Measurable results:

In this type of marketing and advertising, it is easy to measure the impact and performance of advertising and business and even the performance of users and customers by using some effective tools. This will allow you to get acquainted with the strengths and weaknesses of your business and take the necessary steps to improve it. Using this and tools, you can easily monitor users, control them, identify their needs, and reject the result. You can improve your performance and achieve the desired results.

2- Two-way interaction between the customer and the business owner:

For the customers to trust, they must communicate and interact with the business owners so that they can communicate with them directly or indirectly. The result of this connection and interaction is also the user's trust in the business and the purchase from them. In this  advertising method, customers can easily communicate with business owners through social networks, emails, contacts, and other means of communication.

3- Less advertising cost and more profit:

In this method of advertising, because today there are  social networks, advertising and introducing business through them has become much easier and less costly. This means that if you want to promote your business through digital marketing, you must spend less. Less cost of advertising does not mean less efficiency. Rather, the cost of advertising is lower along with higher returns and, therefore, more profit.

4- The effect of word advertising:

This advantage is one of the main and most important advantages of digital marketing. In this way, other users and customers can be informed of the opinions of other customers, which are posted in the form of comments and ratings, and as a result, act according to their opinions. Therefore, it can be said that another advantage of digital marketing is communication, interaction, and customer impact on each other.

In this article, we  compare digital marketing with traditional marketing, listing its advantages and disadvantages. It is not possible to say with certainty which one is superior to the other. Because each of them has advantages, if you want to improve your business and make it prosperous, you can choose one based on your circumstances and the benefits listed in this article about each of this method.