How does WhatsApp earn money?
If you want to design and launch a messenger like WhatsApp and you are curious to know how WhatsApp makes money, follow this article.
 | 9 minute(s) read | Published on: Mar 13, 2023 Updated on: Mar 13, 2023 |
What is WhatsApp? What is its use?
Applications need a source of income to continue and cover expenses and to provide better services to the user. Among these applications, we can mention the popular WhatsApp application.
Where is the source of this income?
These questions involve people's minds, so stay with us to find the answers to these questionsTo better answer these questions, let's first learn about the WhatsApp application:WhatsApp was launched for the first time in 2009 and over time it became one of the most popular messaging applications, and when Facebook bought it, its popularity also increased.WhatsApp is an application that works with mobile internet or Wi-Fi and in addition to text, it has the ability to send video, PDF and music.This application only worked for free in the first year when it was released, but until 2016 we had to pay to use it, but this application announced in January 2016 that it will be free forever, and the fact that this application is free is one of the attractive parts of this application. For this reason, became very popular among people and the number of its users increased.Most people use WhatsApp a lot in their daily life because they use this application because it is free and affordable for users.Among the interesting points of this application, we can mention the low employee turnover, the number of people in this company is about 50 people. WhatsApp is an application suitable for mobile phones and desktops. With this application, you can easily send text messages, video files with the help of mobile internet or Wi-Fi.With the help of this application, you can even make two-person or even group voice and video calls.It is interesting that the services provided by this app are very similar to SMS, but the use of WhatsApp costs less for users than SMS.One of the advantages of WhatsApp is the fact that this application is safe, because privacy is very important for people and, unlike some social networks, it does not provide information to others. This application has many users due to its advantages. In its latest report, WhatsApp announced that its number of users is more than two billion, which means that fifty percent of those who have access to the Internet use WhatsApp.Among the features of WhatsApp, we can mention sending emoji, gifs, stickers, photos, videos, creating social groups, and making video and audio calls.
Advantages of it in summary:
• Internet is used a little
.• No need to create an account.
• The program works at high speed and automatically.
• The ability to send the text of the music video file.
• The possibility of video and voice calls
.• The possibility of two-person or group communication.
• It has beautiful and practical emoji and stickers.
• Ability to show your location on the map and send location.
• Show people who use WhatsApp in the contacts list.
• Ability to block people and mute people or groups.
• Upgradable.
Does WhatsApp really make money?
WhatsApp application generates income like other applications.This application has earned more than 8.7 billion dollars in 2021.
How does it earn money?
As we mentioned, applications need income to survive, but most of the messaging applications do not have a special income in the early years, but with the passage of time and becoming popular among people, the number of users increases and causes them to earn income directly or indirectly. It becomes straight.Advertising, subscription, sticker, background, theme can be mentioned from the methods of earning income of messengers.
Earning from the subscription fee:
This method is one of the old and traditional methods to earn income through messengers. This means that the user has to pay an amount to use the application and its services. But this method makes the conditions difficult due to the fierce and tough competition and the existence of similar programs that provide free services and may not get good results.In the first year of its activity, WhatsApp asked each user one dollar for its annual activity.
Earning from sticker:
Many people are in favor of sticker and use it. Because usually a picture can say everything better than text!Stickers are graphic images that users use to express their feelings and reactions and send them to their audienceYou should note that the sticker is different from the emoji and the size of the sticker is bigger than the emoji and because of the less restrictions compared to the emoji, the sticker has a detailed design and that is why they are more beautiful than them.Stickers are usually in packages and each package contains ten or twenty stickers that the user can send in one-on-one or group chats.Messengers provides a number of stickers produced for free to the user, by placing a number of stickers for free, it encourages users to use them and makes the user aware of the sticker, and with this method, the user is encouraged to buy stickers and They are ready to buy paid stickers.
Make money with business and give API;
WhatsApp is a powerful application with two billion active users and 65 billion messages are exchanged daily. With the passage of time, the owners of it equipped this powerful program with tools that small and large businesses can easily communicate with customers using this tool and without using their personal phone numbers.In 2018, it released a separate program called WhatsApp Business for the first time, which was suitable for those who had a business. it Business is simple like normal WhatsApp and looks no different from normal it . And its functionality is also like normal it and we can easily send photos or videos or... Easy communication between business and customers is one of the design goals of WhatsApp Business. There are also differences between WhatsApp Business and normal WhatsApp. For example, it is not possible to use a personal name for a business account, and you must use a business name. WhatsApp Business has another feature called quick reply and can respond quickly.For this feature, you will get answers to frequently asked questions and save time. Also, WhatsApp Business has a welcome feature and you have to set the welcome message.Based on this feature, the specified message will be automatically sent to those who message youAPI forms the basis of it revenue. These API allow other companies to combine the program with the company's system, usually for an application an API is created. Businesses integrate their business with WhatsApp and notifications are automatically sent to users.Although WhatsApp Business is free, businesses have to pay to access the IP. Also, it Business has other features, for example, if the business takes more than 24 hours to respond to the customer, the business will be fined.Because the business does not like to pay extra, it responds to the customer in less than 24 hours, and this makes the user's response to the customer increase.And according to this business response method over 24 hours is considered as additional income for WhatsApp.
Transfer money on it:
In November 2020, it allowed its Indian users to transfer money through the it application. And now people all over India can transfer money with it, and this experience of sending money is as easy as sending messages. Like other features of WhatsApp. Sending money is also done with high securityUsing a program for messaging and transferring money is a good opportunity and generates high income for WhatsApp.WhatsApp plans to make this plan universal after testing and approval.
Sale of background and theme:
The sale of stickers has been very successful for generating income, according to this result, it is possible to generate income with similar methods.There are many contents that we can creatively sell in the application and generate income with this method.
Music:
There are different ways to earn money from messaging applications. Among these methods, we can point out the provision of music and songs in the application.
Advertising:
Many applications do not use advertisements because they believe that it has a negative effect on the user. Among the applications that do not use advertisements, we can mention it.In general, advertisements are a good source of income, but not for messaging applications.
Sponsor stickers:
Messengers with many users are very tempting for brands because brands can communicate with their customers using the platforms of this application.In general, it is a popular program that has many features and benefits, and the number of active users is more than two billion, and although the number of WhatsApp employees is about 50 people, it needs a source of income to provide better services, and these resources are We explained it completely in the article. Also, it has a separate program called WhatsApp Business, which it has created for businesses.
