Fantastic Advice for Building User-Friendly Websites

You have put a lot of effort into building that website of yours. But how would you feel if there are no visitors on it even after doing so much? Obviously, you will be demotivated. Therefore, it is imperative that a good website doesn’t just look good, but also provides a pleasant user experience. Happy customers and healthy conversions are interrelated. So, when your customers find it difficult to use your website, it leads to frustration and eventually abandoning your website.

So, what makes your website user-friendly? Here are the tips that will help you make one:

Always put the user first

Though this is a very obvious point that needs to be considered, there are many businesses that ignore this part. Many websites still prioritize style over substance. But when designing the website, you should always keep the user first, both on the structural as well as the visual side of things. Whenever you consider adding any new elements to your website, be it a graphic or a chunk of copy, or a button, think like a user. Analyze each and every element carefully before adopting anything new. This will help you get a design favorable to all.  Try to incorporate simple and well-structured menus, making it easier for your users to navigate your website.

Watch out for language and tone

Language is the most crucial element of any website and must be incorporated correctly for the best results. For this, you will have to know your audience inside out in order to communicate effectively with them. Keeping the content on your website simple and easy will help your audience to connect with you while also understanding your goals and information. Always avoid jargon or over-complicated sentences if you want to expand your reach. Web accessibility consultants always advise using the voice that’s accessible and best suits different demographics. In other words, it should align well with the cultural tones and different attitudes.

Keep it simple

Simplicity is the key to a successful website design. Your websites don’t have to be complicated to resonate with your visitors. If your website is overcrowded with multiple buttons, blocks and images, it will confuse your visitors, which will eventually lead to higher bounce rates. Also, the idea is not to oversimplify things too, otherwise your website’s core concept will be lost. The idea is to keep a balanced approach and create an amazing user experience. Visitors visiting your website should be able to grasp your message quickly and this will be possible only if you highlight things properly with clear headings and subheadings, bullets etc. You can master this art through thorough research and iterations.

Make efficient online forms

In order to collect visitor information, websites normally use forms. They also use it to complete certain actions like payment information on e-commerce websites. But sometimes these forms act as the biggest friction and drop-off point for web users. So how to get over this? This can be easily avoided by following the below-listed tips:

- Make your forms in a logical format and begin with basics while working downwards.
- Try to keep a single information field to avoid confusion.
- Help users with visual cues and tooltips like information pop-ups or colors.
- Have clear CTA buttons like "Pay Now" or "Submit" to help the users know the outcome of their actions.
- Remember to finish the process with a confirmation message.

Make the navigation easy

It is the navigation menu that helps the users to move around your site. So, it should be logical and easy to follow. There are many websites that often use a series of key categories, which are further divided into one or two levels of subcategories. To make the navigation easier, put the headers and subheaders in clear labels and organize them logically. For a better user experience, make sure you add a search button that will allow users to access specific areas or pieces of the information put on your website.

Make it mobile-friendly

As per the mobile transaction reports by IBM, about 85% of the adults online believe that a website must be as good or better than their desktop version. Today, over half of all internet searches are done using mobile devices, which clearly states the importance of responsive websites in today’s time. Hence, if the users feel like pinching or zooming the pages to view the information on the website, you must be able to provide it. Without this, about half of your visitor base will move out almost immediately. For a great mobile-friendly experience, you can take web accessibility consulting that ensures your website is accessibility compliant. They will make your website easy to view and navigate by all on any device.

So, these were some of the best ways to make your website user-friendly. If you will execute them correctly, it won’t be tough for you to please your online visitors and make their digital accessibility easier. The goal is whoever lands up on your website should be happy and they should love to come back again.