Google tag manager vs Google global site tag
14 minute(s) read
Dec 02, 2020
In this article, you will get to know about the major differences between these different tracking methods. You will also learn which tool can help you achieve your goals better as well as which method will be best suited best for your task.
What is Global Site Tag?
What is Google Tag Manager?
Google Tag Manager is also a tag management system. With this Google Tag Manager, you will have one snippet of container that will be placed on all the pages of your HTML . Then, you can implement all of your tracking Tags from tools like Google Ads and Google Analytics Google Tag Manager also supports non-Google tools such as LinkedIn Tags, Facebook Pixel, and many others through its main central interface.
Global Site Tag VS GTM? Functionality
Global Site Tag
is a hard code script that is placed in your site’s HTML. It's one, and the only function is to start tracking codes with the help of Google tools. All of your tracking management is done through each individual tool.
Whereas, Google Tag Manager bring up a higher level of functionality to the table. Google Tag Manager provides you with management functionality, Tag testing, version control, and more. You can make use of these for your tracking tools in one place. So, it’s much more advanced and sophisticated in this regard.
3rd-Party Marketing Tool Compatibility
The Global Site Tag works only for Google products which are connected to it. Due to this, you can send data from the
Google Site Tag
to Google Analytics to Google Ads or, but you can’t send to the
Global Site Tag
is somehow similar to Google Tag Manager when it comes to sending tracking out. Although it does not have a graphical user interface, so you will have to do all your coding under the code window.
Whereas, Google Tag managers use graphical interface that gives you the power to update or change your website tracking without messing up with any code. It’s quite user-friendly, and you will not have any fear and risk of breaking your website.
In many cases, Google Tag Manager is a much more attractive option if you compare it to the Global Site TagWebsite SEO analysis services