Google tag manager vs Google global site tag
Most often, you have seen many tracking tutorials that use either the Global Site Tag or Google Tag Manager. Choosing one the tool from these number of tools will sometimes get confusing.
 | 3 minute(s) read | Published on: Nov 30, 2020 Updated on: Dec 14, 2021 |
In this article, you will learn about the major differences between these different tracking methods. You will also learn which tool can help you achieve your goals better and which method will be best suited best for your task.
What is Global Site Tag?
Global Site Tag is a tag management system that supports the implementation of other Google tags and enables you to track the events that are taking place on your website
What is Google-Tag Manager?
Google Tag Manager is also a tag management system. With this Google Tag Manager, you will have one snippet of a container placed on all the pages of your HTML. Then, you can implement all of your tracking Tags from tools like Google Ads, and Google Analytics. Google Tag Manager also supports non-Google tools such as LinkedIn Tags, Facebook Pixel, and many others through its main central interface.
Global Site Tag VS GTM? Functionality
The Global Site Tag is a hard code script placed in your site's HTML. It's one, and the only function is to start tracking codes with the help of Google tools. All of your tracking management is done through each tool.
Whereas Google Tag Manager brings a higher level of functionality to the table. Google Tag Manager provides you with management functionality, Tag testing, version control, and more. You can make use of these for your tracking tools in one place. So, it's much more advanced and sophisticated in this regard.
3rd-Party Marketing Tool Compatibility
The Global Site Tag works only for Google products connected to it. Due to this, you can send data from the Google Site Tag to Google Analytics to Google Ads, but you can't send it to the Facebook Pixel.
Whereas Google Tag Manager is much more flexible in this regard. It is a challenging tool for all tools. So you will be able to send over data from Google Tag Manager to any other kind of tool that is JavaScript-based and has a tracking code that you will be able to install. If Google doesn't have any native integration, you could either build your custom HTML Tag or use a Tag template.
User Interface
The Global Site Tag is somehow similar to Google Tag Manager when sending tracking out. Although it does not have a graphical user interface, you will have to do all your coding under the code window.
Whereas Google Tag managers use a graphical interface that gives you the power to update or change your website tracking without messing up any code. It's quite user-friendly, and you will not have any fear and risk of breaking your website.
In many cases, Google-Tag Manager is a much more attractive option if you compare it to the Global Site Tag.
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