Google tag manager vs Google global site tag
3 minute(s) read
Published on: Nov 30, 2020
Updated on: Dec 14, 2021
In this article, you will learn about the major differences between these different tracking methods. You will also learn which tool can help you achieve your goals better and which method will be best suited best for your task.
What is Global Site Tag?
Global Site Tag is a tag management system that supports the implementation of other Google tags and enables you to track the events that are taking place on your website
What is Google-Tag Manager?
Google Tag Manager is also a tag management system. With this Google Tag Manager, you will have one snippet of a container placed on all the pages of your HTML. Then, you can implement all of your tracking Tags from tools like Google Ads, and Google Analytics. Google Tag Manager also supports non-Google tools such as LinkedIn Tags, Facebook Pixel, and many others through its main central interface.
Global Site Tag VS GTM? Functionality
The Global Site Tag is a hard code script placed in your site's HTML. It's one, and the only function is to start tracking codes with the help of Google tools. All of your tracking management is done through each tool.
Whereas Google Tag Manager brings a higher level of functionality to the table. Google Tag Manager provides you with management functionality, Tag testing, version control, and more. You can make use of these for your tracking tools in one place. So, it's much more advanced and sophisticated in this regard.
3rd-Party Marketing Tool Compatibility
The Global Site Tag works only for Google products connected to it. Due to this, you can send data from the Google Site Tag to Google Analytics to Google Ads, but you can't send it to the Facebook Pixel.
The Global Site Tag is somehow similar to Google Tag Manager when sending tracking out. Although it does not have a graphical user interface, you will have to do all your coding under the code window.
Whereas Google Tag managers use a graphical interface that gives you the power to update or change your website tracking without messing up any code. It's quite user-friendly, and you will not have any fear and risk of breaking your website.
In many cases, Google-Tag Manager is a much more attractive option if you compare it to the Global Site Tag.Website SEO analysis services