How can Social media affect your website ranking?

Some people believe that social media have nothing to do with the website's ranking algorithm. But it’s not true because social plays a crucial role when it comes to google web ranking. Do not take social media straight into account in the ranking procedure. However, it does explore some specific social signals to choose how to rank sites.

Drives Traffic

When people share your content on their own social media platforms, it means they are sending traffic towards your website, which results in the boost of your website rankings. Traffic is one of the major factors that affect your website ranking by providing visibility to your content.

Profiles Rank in Search Engines Results

Your social media profiles are not only limited to social media, but they are also ranked when search engine results. Your profile will be prominently visible on the first page, in branded search engine results. So, this will drive more traffic to your website if you create social media profiles and optimizing them.

Improves Your Content Reach

Social media makes it possible to spread your content to as many people as possible. On search engines, people will be able to see your content if they put the relevant keyword in the search engine. But if you put your content on social media, it will be available and visible in front of everyone who doesn't realize that they are in need of your content.

So, the better reach of content will drive more traffic, which again affects your website ranking.

Social Media Platforms are Search Engines

People do not only use the google search engine to look up for the content they needed. Social media itself also serves as the search engine. There are people who might approach through your profile, content, and page on social media search. So, that is why it is very pivotal to optimize you’re your social media content and pages with the help of most relevant keywords.

Local SEO

Building a good social media strategy can also affect your local SEO and helps you improve your website rankings. Sharing the name, phone number, and address (NAP) of your company on social media plays a vital role in local SEO rankings.

If you maintain your consistent and accurate contact information on all the social media websites, then Google will consider your company more trustworthy. That will boost your web ranking in local search results. So, use these social media sites to increase your credibility in front of google by putting your NAP information on all the social media profiles and website.

Moreover, some social media platforms such as Facebook help you spread your content among the local audience by letting you tag your posts and stories.

Conclusion

Although Social media is not a factor that directly affects the google ranking factor, it is a medium that provides you different ways, as mentioned above, that will play an important role in your website ranking.

Your social media appears to be one of the causes of boosting your website ranking If you increase your activities on social media so that your content to get seen by a lot of people and as you know, the content that gets seen by a lot of people gets viral or linked up with many other websites. Those backlinks become a cause of your better website rankings.