How to compete with big sites in SEO?
8 minute(s) read
Published on: Feb 22, 2021
Updated on: Dec 14, 2021
When a website is created, their websites should stand out among others for the site owners to be successful. They need to get a high ranking in search engines to achieve this goal. Achieving a high ranking, despite the existence of large websites that use SEO methods in the most moral way possible, competing in SEO with such sites that have the best SEO experts and always maintain their SEO ranking with the help of them, is difficult but possible.
In this article, we tried to express how to compete with large companies in SEO.
It should be noted that large sites have advantages that make the competition harder, and of course, smaller sites also have advantages, which we will discuss in the following.
Advantages of large websites:
As you know, large sites have a lot of financial resources that give them the ability to use various site optimization methods safely and available paid plugins to make the site bigger and better day by day.
Large sites are the old ones, meaning they have high domain age. Suppose we mention the age of the domain as an indicator of the website SEO quality. In that case, we realize that this factor affects the SEO of the site, which make the search engine consider your website as a high quality and reliable one.
- Another factor that has a great impact on the SEO of a site is backlinks. Large sites must have obtained a wide range of external links from reputable sites due to their features, making it difficult to compete with them.
Large sites have become a brand, which made the trusting process easier for users, and they rely more on these sites. As a result, they enter and spend a lot of time on them.
Advantages of small sites:
Due to the few small sites visitors, they can spend more time interacting with their users, ultimately creating a positive user experience, which makes the user spend more time on the site.
The level of enthusiasm of the team that has created the small site is so high, and every single person in the team makes every effort to optimize the site as quickly as possible.
Given the benefits we have mentioned for large and small sites, now is the time to answer the main question in this article.
How to compete with big websites in SEO?
1- Analysis of competitors' sites:
We have already told you about the advantages of competitors' sites. If you want to compete with large sites, it is necessary to analyze them completely to use the methods they have used to gain high rankings and optimize your website according to them.
Smaller sites, depending on their content, have different competitors. As a result,, to be successful, they must analyze their competitors' websites to compete with them in the field of their activity and use their strategies and methods of reaching high rankings in Google search results page.
For analyzing large sites, you should check the content of them, the kind of keywords they use, and the amount of traffic that those keywords generate for their site, another point that should be considered in large sites is internal linking of these types of sites which you should pay attention to the method they use for linking.
2. Focus on local SEO:
If you focus on your area first and get the top ranking in that, then you can extend your work and do it nationally little by little, like big sites. You just have to be patient and persevere.
3. Determine the main keywords:
Choosing the right keywords has a great impact on the website SEO and getting a high ranking in the search engine. To achieve better results and compete with large sites, consider choosing keywords.
Forget keywords with a lot of competitors because it is difficult to get a high ranking through these kinds of keywords, so you should look for the ones with a lower competitive rate, and you can reach a high ranking through them. Simply put, look for keywords that are attractive for users and have few competitors at the same time.
Once the content has been generated, you should search for the keywords you want to target in the search engine because you may be targeting a keyword that has not caught the attention of competitors yet, which can create an exceptional opportunity for you to get a high ranking through that keyword. To choose keywords, you have to pay attention to users' needs and make a list of possible questions that may come to users' minds, and according to that, make a list of appropriate and useful keywords. As a result, you can achieve great success.
Check the keywords of the big sites to realize their strengths and weaknesses, then do your best to cover the competitors' weaknesses and don't repeat their mistakes to get yourself to the top of the search engine results page. Use existing tools such as Google Trend to analyze keywords and then make a choice.
4. Increase user interaction:
As we mentioned, smaller sites can spend more time with their visitors than larger sites, so the same advantage can be used to compete with large sites and turn users into customers; through this way, you can gradually increase the number of users of your site.
5. identify the purpose of users:
Large sites offer many services that can be an advantage for smaller sites; you may be wondering how it is possible? Small sites with more particular and specialized services can spend more time meeting the individual needs of users and because they have more time to pay attention to their users, they can meet all their needs. Over time, site users who have gained a good user experience will share the site on social networks, and the number of users will gradually increase.
6. Produce quality content:
One of the factors that greatly impact a website SEO is quality content, which makes the user more enthusiastic about staying longer on the site, which is the cause of the increase in dwell time.
It is important to note that you shouldn't use illegal methods for competing, such as copying content from other sites. You have to produce quality and new content to achieve good results because if Google realizes that you have copied the content, your site will be penalized. You will eventually fall behind the competitors.
Generally, we have tried to mention how you can compete with large sites so far. If you are a beginner, we suggest you search and learn SEO completely to compete better with competitors and achieve success easier and faster. In this section, we will introduce you to some resources that you can use to increase your knowledge about SEO
- Google Webmaster Central Blog:
Google Webmaster Central Blog gives you the latest information on crawling, indexing, and ranking on this blog, so you can make the most of this resource to optimize your site.
- The Beginner's Guide to SEO:
The Beginner's Guide to SEO is one of the best and most comprehensive resources you can use to get started and get a lot of information about it.
- The Advanced Guide to SEO:
This resource introduces you to some advanced aspects of SEO, and in fact, this guide is a bit harder to use than the previous one, which you can refer to after reviewing the previous source.
- Search Engine Watch:
This resource is great for optimizing video content and can get high rankings.
- Search Engine Land:
This blog is one of the great resources in the field of SEO.
Briefly, the big sites have put a lot of effort into getting to where they are now. This article has mentioned some ways to compete with such sites. If you want to follow the principles to reach high rankings, you can use the resources related to SEO to go through all the steps in a principled way.Click to analyze your wesbite SEO