DotNek Software Development 6 minute(s) read

Last updated: Aug 05, 2020

As the building links becoming common practice, it becomes necessary to build links for your websites. In this article, you will get to know the importance of building links.

If you are an owner of a website and want to drive traffic through SEO , then you have to continuously secure links from other websites. For this, you will need a professional link building . Link building is not as easy as it requires excellent communication, strong social skills, creativity, and persistence. It’s sales, psychology, and marketing combined.

Link building is the way or practice of promoting one's website to other relevant website owners with the aim of securing a hyperlink of your page on their websites.

What are the links?

External links are also known as inbound links or external links. These are HTML hyperlinks that link one website to another website. They're some sort of currency on the Internet, as they use like real-life currency. Let’s suppose you went on a holiday and asked four different persons who are unrelated to each other, about the best pizza shop in the area nearby you, and they all said that Cuppa Joe on the Main Street then you’ll feel that indeed Cuppa Joe is the best pizza place in this area. So, Links do the same for your website.

Link Building Definition

Link building is the process of getting hyperlinks from different websites and then paste them to your own website. A link that is commonly called hyperlink is a way through which users can navigate between relevant pages on the internet. Search engines use these hyperlinks to spread your website, and then they will spread the links between every page on your website, and they will spread the links between whole websites. There are various techniques of building links, but they differ in difficulty. The SEOs will agree that doing link building is one of the difficult parts of their jobs. A lot of professional SEOs spend most of the time trying to do it rightly. Though if you are an expert in building quality links professionally, it will be truly good to go ahead from your competitors and other SEOs.

Why it is important to build links for a website

Building Links are valuable for driving audiences and for search engine optimization (SEO). Links are an effective factor as Google uses them to determine rankings.

- To secure a hyperlink on any other website will let other web audience to access your website directly.
- Links are also effective for marketing purposes. As the hyperlink present on your website is your vote of confidence for another website. Every link develops a positive connection and creates a relationship.
- Links are very important to increase online traffic towards your website. A website without hyperlinks will not get enough traffic from other websites, or from search.

The Value of professional Link Building

Links are essentially important for the existence of the website. In fact, they are duly fundamental as they linkup together numerous websites into one entity in the form of an interconnected web.

There are two main reasons that businesses and marketers should be concerned with links:

Links are the key source of directing humans from one website page to another one. Humans associates these links as a signal of trust and confidence.
Google (search engines) consider these links a "vote of confidence" from one website to another and use links as a signal of authority and relevance.
Links building is important for audience development , marketing, search engine optimization, and relationship building.