Professional SEO training
8 minute(s) read
Published on: Feb 17, 2021
Updated on: Dec 14, 2021
Optimizing a site is very important, and it becomes very difficult if you go into its details, and you must follow all its principles to be able to stand out among your competitors and maintain your ranking on the search engine results page. In this article, we will discuss SEO in a more specialized way.
What is SEO?
SEO stands for Search Experience Optimization, which is all the activities done inside and outside a site to optimize a site and rank at the top of the search results page; we will mention the types of SEO in the following section.
- In-page SEO:
Internal SEO includes a set of activities that are done within site to optimize the site, which may include internal linking, use of keywords, content length, and so on.
- Off-page SEO:
A set of off-page activities to optimize the web page and gain high rankings and high traffic to a website is called off-page SEO; a high-quality website usually includes links from other sites which have better and more connection with social networks such as Instagram; Twitter, Facebook, etc. These sites are also more well-known, and people share them more, which brings more success for site owners.
There are other strategies for success and site optimization in the external SEO field.
How effective is SEO in success?
As you know, if people have a question or want to buy something online, the first step is to go to the search engines and search for the desired phrase there, so that they can meet their needs as soon as possible, imagine that your site ranks at the top of the search page. As a result, users see your site first and use your services, in which case you can be successful in this field.
It should be noted that SEO success is not easy. In any case, you will face many competitors that you must achieve success with the help of different techniques and get high ranking as well as maintain your position, which is so hard and requires hard work due to the number of competitors, to achieve success in SEO, you can get help from experts in this field to achieve whatever you want in the field of SEO which requires patience, you are familiar with SEO in general so far, now it's time to mention a few SEO terms for you.
- Above the Fold:
Above the Fold is the first display on the page that the user sees after entering the site without scrolling.
It is a complicated computer program that analyzes sites to provide users with better search results.
- Alt Text or Alt Attribute:
Alt Text is a textual description of the existing image that helps optimize the site, and if the speed of the internet is low and the page needs more time to load, the user will see Alt Text instead of viewing the image.
- Anchor Text:
It means a phrase that, by clicking on it, you go from one web page to another, and it is often colored blue in the text. By using HTML or CSS, you can change the color of the anchor text, which is actually like an anchor of a ship that holds the two sides of origin and destination together.
- BERT Algorithm:
BERT stands for Bidirectional Encoder Representations from Transformers, one of the largest and best algorithms in the Google search engine.
- Artificial Intelligence:
Nowadays, due to the progress of science and technology, artificial intelligence has become more advanced, which is, in fact, a digital brain that learns without any need for human intervention.
B2B stands for business-to-business.
B2C stands for business-to-consumer.
- Bounce Rate:
The ratio of users who leave the page after entering the site without doing anything to the total number of users who enter the page is called Bounce Rate, which is one of the factors that have a great impact on the site ranking.
Breadcrumb refers to the quick access menus at the top or bottom of the page that shows the user's position on the site and allow him/her to access the top sections.
Bing is one of the search engines created in 2009.
- Black Box:
It is a complex program where you have access to all inputs and outputs, but there is no access to the process itself.
- Black Hat:
A set of activities in the field of site optimization which is against the rules of search engines, causes the site to reach a high ranking quickly by manipulating search engine algorithms. Still, it is not approved by search engines, and the site may be penalized or removed completely from the database list.
- Branded Keyword:
Some words refer to the brand, and the important thing about them is that if the branded keyword is searched by users, the brand credibility will be increased.
It stores web content, such as images, temporarily to speed up page loading.
A country-code top-level domain.
Cannibalization occurs when two or more pages of our site are optimized for the same keyword or multiple very similar and close to each other. In this case, Google cannot determine which of these pages provide a better answer to the search term, so both of them are displayed in Google results and leave the decision up to the user.
The main problem is that; If both of the pages have the same theme and purpose, users will not notice the difference between them and will click on one of them randomly; this makes getting more clicks and a better position harder.
Co-citation occurs when a web page links to two different pages that share a common theme, but the two sites do not link to each other.
- Content Farm:
One of the methods of Black Hat SEO is that if you get help from it, Google will penalize your site.
- Conversion Rate:
Turn visitors into real customers.
Click-Through Rate shows how much your site has attracted the attention of search engines.
Display different content or URLs to people and search engines.
CMS stands for Content Management System.
- Comment Spam:
These types of comments are written by spambots, and most of the time, they are not related to the content, and their purpose is to get a free link.
The degree of relationship between two or more elements.
It stands for Cascading Style Sheets.
- Dead-End Page:
Dead-End Page is a web page that does not link to any other page.
When a page from your site is temporarily or permanently removed from Google results, you use the term de-index for it.
- Domain Authority:
Different factors affect the Domain Authority, including domain life, domain type, number of links received from other sites, etc.
- Duplicate Content:
Duplicate content is the one that is copied from other sites and causes the search engine algorithms to penalize the site.
- Dwell Time:
Dwell Time is when a user clicks on a link and enters a site until he/she goes back to the search page and searches for the same phrase again, which should be noted that this also has a great impact on the site ranking.
- Evergreen Content:
Generating Evergreen Content has a huge impact on on-site optimization, and it contains content that has no duplicate and is always new to users.
- Freshness Algorithm:
It is one of the types of Google algorithms that pays a lot of attention to the freshness of content.
- Google Dance:
The way the Dance algorithm works is that it randomly selects sites that are not in the top rankings and transfers them to the first pages to see how users react to that site.
- Gray Hat SEO:
Gray Hat SEO includes methods against the rules of search engines but is still not recognized by Google algorithms.
There is a lot of information about the content of web pages stored on Google's servers to be examined and indexed if it meets the criteria of search engines.
It stands for The Hypertext Transfer Protocol.
KPI stands for a key performance indicator.
It stands for Private Blog Network.
PDF stands for Portable Document File format.
It stands for Search Engine Marketing.
In addition to the terms we mentioned in this article, there are thousands of other terms that if you want to learn SEO professionally, you must know about all of them.Click to audit your website SEO