Reasons why Wikipedia is high in search engines
8 minute(s) read
Mar 13, 2021
When you search for a phrase on Google you come across Wikipedia, which is one of the top searching results, now you may be wondering how Wikipedia has managed to get high rankings in search engines , which we will mention its details in this article.
Before stating the reasons why Wikipedia has high ranking in search engines, it is necessary to get acquainted with Wikipedia.
What is Wikipedia?
Wikipedia was founded on January 15, 2001, by Jimmy Wales and Larry Sanger. This online encyclopedia was available to the public for free and created a suitable platform for accessing to comprehensive and complete information as the Internet spread.
In fact, it is a kind of website in which its content can be displayed and edited by the users of that website. Wikipedia allows a group of people to share their information easily and view information shared by others, as well as the ability to modify them whether they own it or not. In other words, Wikipedia is an encyclopedia which is a collection of summary articles to cover information about all sciences and topics.
Wikibooks is a place for users to share their content and educational books.
Wikidata is a subdivision of Wikipedia which its main purpose is to help other subdivisions of Wikipedia improve the planning and coordination of existing projects on Wikipedia.
Wikiversity is a place where projects and lessons are learned.
In fact, existing content is written and published by any user.
Wikisource is actually an online library that contains all the historical documents, reference books and translations into other languages.
Wikivoyage is a free online travel guide including travel destinations and travel topics written and published by volunteer authors.
Wikinews is a free news resource where users can submit and publish all kinds of news, from political and economic to social.
Wikiqoute is a place to publish quotes from celebrities.
Wikispecies is a place where all the information about living things and its classifications is published and includes all plant and animal species.
Wiktionary is actually a free dictionary.
- Wikimedia Commons:
Wikimedia Commons contains a collection of videos, audio files, and images that are shared by users and are accessible to all Internet users. All the thing we have mentioned are sub-categories of Wikipedia.
You are familiar with Wikipedia so far, now it's time to mention the reasons why Wikipedia is high in the search engine.
Reasons for high Wikipedia ranking in search engine:
1. Quality, deep and unique content:
One of the most important issues for search engines is the content of websites, which should include important factors such as their uniqueness, quality and depth, all of which is being analyzed by Google bots to rank the site. Wikipedia has published unique content related to all topics, which has caused many users to trust it, this factor is the cause of sending signals of having high quality to Google bots, which is one of the reasons why this site has a high ranking for most of the topics in search engines.
2. Accurate targeting of keywords:
Another factor that has a huge impact on getting a high ranking on the search engine results page is the correct and principled use of keywords that Wikipedia has done it correctly and each page of this site separately contains keywords related to a particular topic.
3. Including many backlinks:
When many sites link to a site and this is being repeated regularly, Google crawlers receive signals that the site is of a high quality, which over time causes the site to become a reference. Wikipedia has this positive point due to the fact that today many sites link to Wikipedia in their content, and this has led Wikipedia to become a credible source.
4. Strong domain:
There are not many sites that have a strong domain, while Wikipedia is a site with a strong domain that distinguishes it from other sites.
5. High internal linking:
As you know, links have a great impact on the optimization of a website . Wikipedia, in addition to becoming a credible source by linking to other sites, also benefits from internal linking, and causes the user to visit other pages of the site through it, as a result, it affects two factors including dwell time and bounce rate, which ultimately causes this site to get high ranking in the search engine results page.
6. Continuous updates:
As you know, Wikipedia is a site that any user can write and edit its information by creating an account which is why unlike many sites that contain fixed content which does not change, its content is constantly updated.
Constant updating of Wikipedia has made it possible to visit this site in relation to any new topic and also all the content in it is up to date, which has caused it to have profits compared to other competitors.
Wikipedia ranking in the future:
Given the ranking that Wikipedia has maintained over a long period of time, despite the constant changes that Google algorithms have, and also has a high ranking in most keywords on the search results page, so it seems that in the future it can maintain its ranking. Of course, there is also the possibility of a decrease in its ranking in the future, if Google's algorithms pay more attention to bounce rates and user experience.
Does linking Wikipedia to other sites increase site rankings?
As we mentioned, Wikipedia uses external linking to optimize the site as much as possible and puts all its efforts into using relevant links in its content, but the question that you may have is how effective is external linking in linked website SEO?
All backlinks on Wikipedia are of the nofollow type, which have no positive effect on the linked site and only causes the branding and also displaying of another website link to the user, in other words, it has the least possible impact on the SEO of the linked site.
How can we compete with Wikipedia?
Simply put, it's impossible to compete with Wikipedia, because this site ranks high for most of the keywords on the Google results page among thousands of them. But in spite of all this points we have mentioned, we can try and focus more on all the things that Wikipedia uses for optimizing, so that we can compete with it in a number of words.
In the continuation we are going to introduce you some ways that a website owner can take into consideration to create a website which is good enough to compete with Wikipedia and other sites.
Observe the following points on your site:
- Every content that you produce on your site, should be able to answer the users’ questions better and more completely than competitors' sites, so that over time, your site will be known for all users, and they will introduce that website to their friends, which will automatically increase the ranking of your site .
- Before producing any content, do all the necessary research properly and get help from reputable sites, so that you can produce a complete and comprehensive quality content. The point is that the resources you mention in your site should be the one which make user trust and be sure of its credibility, so that users can publish your site content safely.
Do your best to expand the topics you cover, so that you can compete with Wikipedia by producing long form content on a wide range of topics.
- Check all image tags and make sure they are correct, because as you can see on Wikipedia, all images in it have full descriptions and have keywords or related words.
- Write your content simply and consider meeting the needs of users as your first goal, so that by achieving this goal, you can be more successful and gain a high ranking in search engines .
In general, in this article, we mentioned the reasons for the high ranking of Wikipedia, and if we pay more attention to these reasons, they can be used to promote other websites, so that they can be as successful as Wikipedia.Click to analyze your wesbite SEO