Reasons why Wikipedia is high in search engines
8 minute(s) read
Published on: Feb 21, 2021
Updated on: Dec 14, 2021
When you search for a phrase on Google, you come across Wikipedia, one of the top search results. Now you may be wondering how Wikipedia has managed to get high rankings in search engines, which we will mention its details in this article.
Before stating why Wikipedia has a high ranking in search engines, it is necessary to get acquainted with Wikipedia.
What is Wikipedia?
On January 15, 2001, Wikipedia was founded by Jimmy Wales and Larry Sanger. This online encyclopedia was available to the public for free and created a suitable platform for accessing comprehensive and complete information as the Internet spread.
It is a kind of website whose content can be displayed and edited by its users. Wikipedia allows a group of people to share their information easily and view information shared by others, as well as the ability to modify them whether they own it or not. In other words, Wikipedia is an encyclopedia that is a collection of summary articles to cover information about all sciences and topics.
Wikibooks is a place for users to share their content and educational books.
Wikidata is a subdivision of Wikipedia whose main purpose is to help other subdivisions of Wikipedia improve the planning and coordination of existing projects on Wikipedia.
Wikiversity is a place where projects and lessons are learned.
Existing content is written and published by any user.
Wikisource is an online library containing all the historical documents, reference books, and translations into other languages.
Wikivoyage is a free online travel guide including travel destinations and travel topics written and published by volunteer authors.
Wikinews is a free news resource where users can submit and publish all kinds of news, from political and economic to social.
Wikiqoute is a place to publish quotes from celebrities.
Wikispecies is a place where all the information about living things and their classifications is published and includes all plant and animal species.
Wiktionary is a free dictionary.
- Wikimedia Commons:
Wikimedia Commons contains a collection of videos, audio files, and images shared by users and accessible to all Internet users. All the things we have mentioned are subcategories of Wikipedia.
You are familiar with Wikipedia so far, and now it's time to mention the reasons why Wikipedia is high in the search engine.
Reasons for high Wikipedia ranking in search engine:
1. Quality, deep and unique content:
One of the most important issues for search engines is the content of websites, which should include important factors such as their uniqueness, quality, and depth, all of which are being analyzed by Google bots to rank the site. Wikipedia has published unique content related to all topics, which has caused many users to trust it. This factor is the cause of sending signals of having the high quality to Google bots, which is one of the reasons why this site has a high ranking for most of the topics in search engines.
2. Accurate targeting of keywords:
Another factor that has a huge impact on getting a high ranking on the search engine results page is the correct and conscientious use of keywords that Wikipedia has correctly. Each page of this site separately contains keywords related to a particular topic.
3. Including many backlinks:
When many sites link to a site, and this is being repeated regularly, Google crawlers receive signals that the site is of a high quality, which over time causes the site to become a reference. Wikipedia has this positive point because today many sites link to Wikipedia in their content, which has led Wikipedia to become a credible source.
4. Strong domain:
There are not many sites with a strong domain, while Wikipedia is a site with a strong domain that distinguishes it from other sites.
5. High internal linking:
As you know, links have a great impact on the optimization of a website. In addition to becoming a credible source by linking to other sites, Wikipedia also benefits from internal linking. It causes the user to visit other pages of the site through it. As a result, it affects two factors, dwell time and bounce rate, which ultimately causes this site to get a high ranking on the search engine results page.
6. Continuous updates:
As you know, Wikipedia is a site that any user can write and edit information by creating an account. Unlike many sites that contain fixed content that does not change, its content is constantly updated.
Constant updating of Wikipedia has made it possible to visit any new topic. Also, all the content in it is up to date, which has caused it to have profits compared to other competitors.
this ranking in the future:
Given the ranking that Wikipedia has maintained over a long time, despite the constant changes that Google algorithms have, and also has a high ranking in most keywords on the search results page, it seems that it can maintain its ranking in the future. Of course, there is also the possibility of a decrease in its ranking in the future if Google's algorithms pay more attention to bounce rates and user experience.
Does linking this to other sites increase site rankings?
As we mentioned, Wikipedia uses external linking to optimize the site as much as possible and puts all its efforts into using relevant links in its content. Still, you may have a question: How effective is external linking in linked website SEO?
All backlinks on Wikipedia are of the nofollow type, which has no positive effect on the linked site and only causes the branding and displaying of another website link to the user. In other words, it has the least possible impact on the SEO of the linked site.
How can we compete with it?
Simply put, it's impossible to compete with Wikipedia because this site ranks high for most of the keywords on the Google results page among thousands of them. But despite all these points, we have mentioned, we can try and focus more on all the things that Wikipedia uses for optimizing to compete with it in several words.
In the continuation, we will introduce you to some ways that a website owner can take into consideration to create a website that is good enough to compete with Wikipedia and other sites.
Observe the following points on your site:
- Every content that you produce on your site should be able to answer the users' questions better and more completely than competitors' sites, so that over time, your site will be known for all users, and they will introduce that website to their friends, which will automatically increase the ranking of your site.
- Before producing any content, do all the necessary research properly and get help from reputable sites so that you can produce complete and comprehensive quality content. The point is that the resources you mention on your site should be the ones that make the user trust and be sure of its credibility so that users can publish your site content safely.
Do your best to expand the topics you cover so that you can compete with Wikipedia by producing long-form content on a wide range of topics.
- Check all image tags and make sure they are correct because, as you can see on Wikipedia, all images have full descriptions and have keywords or related words.
- Write your content simply and consider meeting the needs of users as your first goal so that by achieving this goal, you can be more successful and gain a high ranking in search engines.
In general, in this article, we mentioned the reasons for the high ranking of Wikipedia. If we pay more attention to these reasons, they can be used to promote other websites to be as successful as Wikipedia.Click to analyze your wesbite SEO