The impact of Twitter on SEO and website ranking on Google
3 minute(s) read
Published on: Dec 13, 2020
Updated on: Dec 14, 2021
Optimizing your website and posting good blog posts are not the only ways to improve the SEO of your website. In the world of social media, you can now also take advantage of your Twitter account as Google and Twitter have a good partnership. This partnership allows Google to access the Twitter feed, permitting Google to index the tweets in its search results, giving Twitter a significant role in SEO.
When it comes to the power of social media for marketing, you can do different things to use the network to its full potential, and Twitter is a good example. Here is how Twitter can help you boost your website ranking on Google
Share your blog posts automatically.
Twitter now has over 330 million monthly active users. This means you can reach this huge audience through your business account on Twitter. You can link your website to your Twitter account using different tools and plugins to tweet every time you post a new blog post automatically.
Re-share your content
You are tweeting the links in your blog posts just once is not enough to drive social signals to your website and let Google rank your website in the top search results. Hence, you need to create more posts for your blog posts and pages continually. You can do this by scheduling tweets. You don't need to hire a social media manager for this role.
Use your profile bio and Twitter handle.
Your profile bio and Twitter handle play an essential role in improving your website's SEO. Google will use the brand name as a keyword to search Twitter for accounts with a similar Twitter handle. Proper optimization of your profile bio will also help your Twitter rank higher on Google. Moreover, including a useful summary of your brand or business with the correct keywords will make your Twitter profile more visible.
Stay active to develop your followers.
Staying active on Twitter is essential to keeping your audience interested. The key is to make sure your Tweets are relevant and valuable and that you are not just tweeting. Also, the focus should be on building followers and building a larger audience. By doing this, you can increase the likelihood that people will know about your brand, trust your content in the search results.
Use target keywords in tweets.
The significance of using relevant keywords in your Tweets cannot be denied. Since Google has access to the Twitter feed, the social platform has its internal SEO. When you use relevant keywords in your tweets, you help Google determine their relevance to specific search queries.
Pay attention to your time.
Having a good time will help you create that much-needed balance and not keep going with constant Tweets. To make sure that your Twitter account is working for you and that each step is in line with your SEO. efforts, the best thing to do is plan your tweets and tweet them strategically throughout the day.
Most of the SEO experts agree that using Twitter effectively, like tweeting the URLs, impacts Google rankings. Simply put, the more it's shared on Twitter, the more likely your website will rank in search.