The Importance of Link Building in SEO
11 minute(s) read
Feb 19, 2021
Links are very important in optimizing a website , for example, internal links make it easier and better for Google to realize the structure of a website, and through this type of link, website owners can specify the priority of websites and give more links to the pages which are more valuable. The use of backlinks also causes a website to be more reputable, it also has a great impact on the website ranking in the search engine results page.
As mentioned so far, there are two types of links, which are internal links and external links, the two of which are different from each other, which we will explain each one separately.
What is Link Building?
Link Building is the process of creating a link which may cause the connection of two different pages of a website or the connection of two different websites together. These two types of links have a great impact on optimizing a website and search engines if the links are valuable and relevant to the website, Google will consider this as a positive point.
Internal links, or in other words links that connect the internal pages of a domain to each other, have related topics. Depending on the number of links on a website, Google receives signals that the site is of good quality. This is also true for external links, but the important point is that these links must be created naturally and if you use methods which are contrary to the rules of SEO in creating links, not only the website will rank lower in the search results page, but also it will be penalized in some cases.
How do search engines use links?
Search engines use links to rank a website as well as to discover new pages. When search engines visit different pages of a website, they examine and extract the content of the pages and decide based on its content. Each link acts like a vote, however, the more quality websites which link to you, the more valuable these votes will be, and the more impact they will have on the ranking.
As you know, Google offers different algorithms, which are becoming more and more powerful in determining the quality of websites. One of these algorithms is the Google PageRank algorithm , which was created to rank web pages and websites. The score that this algorithm gives is between zero and ten, which is measured through the inbound links of a website. In this way, if there is more inbound links to a website , the value of it will be more according to Google.
In other words, each inbound link to a website counts as a vote to increase the ranking of that website, and another point is that the more value and credibility of that linking website, the more valuable that vote will be. This algorithm has become an important tool for Google, which is a great way to determine the quality of a page that Google uses. Simply put, when a website links to the content of another site, it actually means that the site is a good and trusted one to which it links. There are different links building techniques that SEO experts use to build links to get high rankings on the search results page. Of course, some sites try to use too many links to attract more attention from Google, in which case it will cause a negative ranking for the website, and it may be penalized.
A number of types of internal links:
A number of types of external links:
Editorial backlinks, Guest blogging backlinks, Backlinks in business profiles, Backlinks from webinars, Free-tool backlinks, Acknowledgment backlinks, Guest post bio backlinks, Badge backlinks, Comment backlinks
What effect does link building have on businesses?
In general, link building increases SEO ranking , but it also has a great impact on businesses, which are mentioned below:
-Becoming a reputable brand:
Good and principled link building causes your brand to be more noticed and through links to other sites to show users that you have enough expertise in the field of your business, so your brand will be seen more and more overtime.
-Improve your trading performance:
When a reputable website links to your website, its customers will be attracted to your site over time and the website traffic will increase, which will have a significant impact on your business.
-The ability to communicate more with other fields of work:
Once you have received a lot of links in your field of work, it will be possible for you to connect with other businesses and through this you can promote your business.
The tricks you can use to persuade other sites to link to your site pages?
-Improve the quality of the site content, so that other websites, will decide to link to your site after viewing it.
-Submit your site to directories.
-Release your products where are more likely to be seen.
- Get links from people you know to increase the value of your site to get more views.
General effects of link building in SEO:
-One of the factors that affect the ranking of a site is high dwell time, which attracts a Google’s attention, and ultimately causes the website to rank higher, in which internal linking has a great impact. The process is that you link from one page of your site to another page of it that has a related topic, and causes the user to stay on your site for longer, which will have a positive effect on SEO.
Internal linking makes the user access to related content easier as well as external linking, through which the user will get a positive user experience. Internal linking makes a website index faster, and Google's search engine can find and analyze the site's pages more quickly. External links have a greater impact on SEO than internal links.
In creating a link, the following should be observed:
-Never buy links.
-Make sure that the links you receive are from reputable and quality sites, not low quality ones.
-The upward trend of receiving links should increase gradually, and the number of links shouldn’t increase all at once or never increases.
Note the thematic relation between the page you are linking to and the page you are receiving link from.
-Try to get high traffic for the site and get links that attract the attention of as many users as possible.
-Use do follow and no follow links simultaneously.
-Links should be created thoughtfully and not automatically.
Top tools for building backlinks:
1- Check My Links tool:
Check My Links tool is one of the Google plugins that is one of the easiest tools for link building and site optimization. This plugin seeks to find broken links by introducing them to be repaired and improve the SEO of the site .
2- Broken Link Builder tool:
The Broken Link Builder tool actually gets finds broken links, reproduces the content of that broken link, and helps webmasters to repair broken links.
3- Linkbird tool:
The linkbird tool briefly helps you review your rankings; through which you can search for keywords to optimize your SEO .Other features of this tool include identifying sites that have quality inbound links, identifying other competitors' backlinks, and finding the best sources for linking.
4. Pitchbox tool:
The Pitchbox tool helps you personalize your contact with website owners and connect more for linking.
5. Whitespark Tools:
The Whitespark tool lets you generate quality backlinks and increase your website ranking. This tool works very well in achieving local results, but you can also use this tool on a large scale.
6. Linkstant tool:
By using the Linkstant tool, you can find out which users are most attracted to your site.
7- Linkody tool:
The Linkody tool provides site owners with information such as the number of links, finding links, anchor text, domain validation, IP and EFL.
8- GroupHigh tool:
With the GroupHigh tool you can manage your communications and evaluate your content.
In general, link building has a great impact on site optimization that business owners are aware of its importance and make effort in this regard, which in this article was an attempt to mention more about the importance of link building.Website SEO analysis services