The relationship between SEO and content marketing
3 minute(s) read
Published on: Dec 01, 2020
Updated on: Dec 14, 2021
Content marketing and SEO look like two separate or different terms; they have different purposes and meanings. Even though it also seems that their definitions also have no relationship. But it's not true. In this article, we will let you know clearly about the relationship between content-marketing and SEO.
What Is Content-Marketing?
Content marketing is a technique used to raise brand awareness, increase its visibility and exposure to target people, make a business more popular, share informative content, increase website traffic, and advertise a brand or business. It is somehow different compared to SEO but has a strong relationship with the former.
What is SEO?
SEO stands for search engine optimization. It is a technique that helps all the search engines to find out and rank sites in the search engine results pages. You can say that it could get your wen rank higher among millions of the other websites in simple words.
Being a part of the internet marking technique, SEO knows very well how a search engine works. It knows what people are frequently searching for, the most famous searches, and which search engines are more frequently visited.
Relationship Between SEO and Content Marketing
Treating content marketing and SEO as two individual entities is huge, not correct, as both of them are proven to work better together than they do isolated. Here is the reason why:
and SEO as two individual entities is a huge not correct as both are proven to work better together than they do isolated. Here is the reason why:
SEO needs targeted keywords to rank on search engine pages; on the other side, content marketing requires relevant keywords to fulfill the SEO demands. As you know that SEO is nothing without such targeted keywords and a site only ranks the top page of the search engine if it has unique and competitive keywords. And the one and the only way to use those targeted keywords correctly in content marketing.
There are links used for SEO. These links determine the level on which a website will rank. The more high-quality backlinks a website gets, the more quickly it will rank organically on search engine pages. So, SEO only gets those backlinks if sites have useful and high-quality content.
Social signals, which may include likes, shares, clicks, and comments, can affect the fact that where your page ranks in search results organically. A well-planned and thorough strategy of content marketing that performs well on social media will increase the chances to boost up your rankings.
SEO is all about optimization, and optimization can only be done through content marketing. On the other hand, optimization makes the content appealing and compels visitors to read the content. Both are co-related with each other.
SEO and content marketing are a dual act of the current marketing industry. Both of these also work well in isolation, but together they become more powerful and extremely effective in helping each other to reach all those important predefined goals.