What is content production?
8 minute(s) read
Jan 31, 2021
In order for users to trust a website more and spend more time on it, the content on that website should meet all the needs of the user.
Given the above, you definitely know that producing a valuable content is a difficult task that requires a lot of knowledge, which we will discuss more detailed in this regard.
Simply put, the content must be understandable to all users so that they can use that content to get the answer of their questions. After attracting users to the content of the website, website owners will achieve their goals, which may include, earning money, increasing website traffic , increasing sales, and so on.
Should content production be taken seriously?
producing a suitable content
will attract more users to the website, it helps with gaining a positive user experience as a result they will introduce your website to other users in social media, eventually you will achieve success without a doubt. In other words, if you do not produce quality content you will lag behind the competitors.
As we mentioned above, content production is a must that cannot be ignored, we must know the strategies to produce a suitable and more accurate one to achieve the desired results.
Content production is different from SEO:
are so similar to each other, and achieving success is only possible by knowing each of them completely.
For a better understanding, we have mentioned SEO definition briefly below, then we are going to mention the strategies for producing a useful and suitable content.
SEO stands for search engine optimization , which includes activities which are being done on-page and off-page to achieve a high website ranking in search engine results page .
Strategies for producing a suitable content:
1- Listing all ideas:
The first step in doing anything, including producing content, is having an idea. First, you need to identify the website field, then start generating new ideas and topics based on that field.
2- Select keywords:
The most important part of content is using keywords within your website, which helps a lot to improve the quality of it in terms of SEO. List the keywords that you want to work on, so that you can do it correctly. Use SEO tools and find the most visited ones.
3- Choose the appropriate title:
In content production , one of the main steps is to choose a suitable title to attract users, and by using the right words in the title, we can get a lot of traffic to the site , so the important point in content production is that, be as careful as possible in writing the title.
4- Get ideas from competitors:
If you want to produce content on a topic that is popular, one of the points that helps you in this field is to pay attention to the content of competitors’ website, and do not repeat their mistakes, as a result, users will prefer your website.
On the other hand, the topic you have chosen may be completely new, or in other words, there may be no content related to that, in this case you do not need to put much effort.
5- Do not forget your goal during content production and focus on the main topic:
One of the main goals in producing content is to meet the needs of users, so you have to produce a useful content.
If you don’t take the main topic seriously while producing a piece of content, which is a big mistake because it can lead to a bad user experience, so that users would prefer other websites.
The best thing to do is to introduce the topic more detailed, so that the user can get the answer of each of their questions.
6- Get help from the techniques of reading an article:
Nowadays, users are very intelligent, and after viewing a piece of content, they are able to decide whether this article is appropriate or not, so you should also act smart and use the “article reading technique”, so that you can make your content stand out.
-Do not forget proper internal linking:
Once you are knowledgeable about a topic, you can create a quality content, and by giving a proper link you can make the user spend more time on your website.
7- Produce educational articles:
In today's world where most people try to meet all their needs online, and also considering that learning is a topic that a large percentage of communities are concerned about, you should know that creating educational content is of a great importance and should be considered as a priority to meet the needs of a large number of users.
8- Describe all the key points:
Every topic you describe in a content contains many key points that you must share all of them with users to keep as many users as possible.
9- Create useful and effective content:
The format you create in content production is so important that you should not neglect, and you should also update your information about this field regularly, which helps you with increasing the traffic to your website . Also, creating infographics and images have the greatest impact on the users, which can attract more users by observing all the points in this field.
10- Don't forget content optimization:
Once you have covered all the issues and created the content, it is time to pay more attention to SEO and follow all the techniques that are necessary in SEO of a website, including keywords, title and etc.
11- Produce long form content:
In producing a content, the minimum number of words you use should be 500, and if it is less than 500 words, that content is considered as a low quality one by Google search engine and may penalize your website, in short, the standard number of words for a content is between 2,000 and 3,000 words.
12- Do not forget the meta description and title:
In producing a content, you should keep in mind that the first thing that Google and the user encounter is the title of a content and then the explanation part these two items should be completely related to the content, and if it is not related to the content, there is no way you can achieve the desired result and your website will be penalized.
It should also be noted that the description is placed exactly below the title of your website in the search engine result, and this section should contain between 140 and 180 characters.
13- Create a keyword map:
Using keywords plays a big role in producing quality content, but if it is not done properly and keywords are overused, not only the content won’t be optimized but also a low quality content will be generated, so all points should be noted in creating keyword maps.
14- Improve the quality of content by using backlinks:
In producing a suitable content, good and quality resources should be used. In order for Google to increase the website credibility and also not to consider your website as a copy of other ones, you must mention the resources that you have used.
15- Create content that is displayed properly on mobile devices:
Nowadays users prefer to use mobile devices to make the most of the content because of its advantages, which we must pay attention to, while producing content. It should be well displayed on the mobile phone and have a suitable size.
16- Divide the produced contents:
One of the content production strategies is to divide each part of content and article that is created, because when they are placed in different sections, the user can enter the desired section according to their interest, and also it is easier to do internal linking.
Nowadays, considering the fact that everything is being done online and every user wants to achieve the best services, you have to try your best to provide a quality content.
In addition to all the items mentioned in this article, there are other solutions to produce appropriate and quality content that if all the items are observed, a suitable and practical content can be created to which users can be attracted so that you can reach success as soon as possible among the competitors.