What is search engine marketing?
8 minute(s) read
Published on: Jan 24, 2021
Updated on: Dec 14, 2021
Due to widespread network expansion, which is available for public use, digital advertising is one of the most practical ways to increase site traffic; over time, the value of traditional marketing methods will be diminished, now we are going to describe the search engine marketing more. Search-Engine Marketing (SEM) is a type of internet marketing that is all about optimizing your website by adding it to the search results page with the help of paid advertising. Through SEM, you can eventually increase the traffic to your website.
It should be noted that search engine marketing is sometimes called pay per click ( PPC ).
SEO comparison with SEM:
SEO stands for search engine optimization. To do SEO, you need to do techniques and activities inside and outside the website to get a high ranking on the search engine results page. All of these activities are organic, and you don't need to pay money for them, but when it comes to paid advertising to promote a website, it refers to SEM.
Reasons for the importance of using search-engine marketing:
Search engine marketing is a great resource for gaining high ranking and high website traffic. As we mentioned, nowadays, due to the popularity and availability of the internet, internet-based activities, including internet and digital marketing, have a relative superiority over traditional ones.
Here, we are going to mention some of the reasons for the importance of using SEM:
1- Saving time:
It often takes weeks and maybe months to optimize a website to get it to the top of the search engine results page through traditional methods. In contrast, using paid advertising, you will immediately get the desired result and attract lots of users in a short period.
2- Better understanding of users' needs:
Through digital marketing and using the tools available in Google, such as Google Analytics, you can focus more on users and examine their behaviors in detail. Finally, based on all the information you have obtained and your experiences, you can provide the best service to meet users' needs.
3- High probability of a website being used by a real user:
Users who refer to a website through paid advertising compared to users who click on a website through the organic and correct use of keywords are much more likely to achieve their goal and make the best use of the website's services and content.
4- The flexibility of this strategy and the ability to add sound effects:
Due to the flexibility of digital marketing, you can use many ways to make an advertisement more attractive to attract more users, one of the practical ways to achieve this goal is to add sound effects.
5- Present products on a large scale:
Doing marketing through traditional methods requires field activities, and implementing them on a large scale will require a lot of money, time, and energy. Due to all the above-mentioned factors, small businesses are not able to present their products on a large scale. Still, with the help of digital marketing, it is possible for small businesses to offer their products on a large scale and at a low cost.
In addition to the points mentioned here, there are other reasons that make search-engine marketing important.
Main ways of being successful through search engine marketing:
To achieve success in any field, we need to choose the right way to achieve that success and do all these steps in full awareness.
Step1- Determine Your Purpose:
Goal setting before starting a task is one of the most important steps of any strategy, and only the right goal setting will make it possible to achieve success.
To set a goal, we need to ask ourselves what is our goal of starting a search engine marketing strategy? Can success only be achieved through search-engine marketing? And dozens of other questions that all help determine the main goal.
Step2- Inform users:
After determining the goal, the next step is informing everyone about your services. In fact, this is the stage that is known as digital-marketing. In this step, by using the free tools that are available for advertising and also using advertising networks, you can increase website traffic. For being at the top of the search-engine results page, you can use banner ads and video advertising, social media ads, other ones like influencer marketing or celebrity branding, email marketing and etc., are the solutions available for this step.
Step3- Analyze the behavior of users in using the website:
Optimizing a website as much as possible will be achievable if you try to observe and analyze user behavior and everything that happens on the website. This step that contains the use of tools to analyze user behavior and track your online marketing activities is like a link in the chain of digital marketing activities that if you lose it, you won't be able to choose the best move in the strategy.
Digital marketing tools:
In general, digital marketing tools will allow you to accurately identify the goal and plan properly to achieve the goal. Here are some of the digital-marketing tools:
Search-engine optimization (SEO):
It is a process in which you try to increase the ranking of your website on the search-engine results page to get more views. There are many free and paid SEO tools to optimize the website, for example, tools for keyword analysis, ranking check, backlink analysis and etc., some of which are as follows:
- MOZ Pro Rank Tracker
- Backlink Checker
- Majestic Backlink History Checker
- Google Keyword Planner.
Analytics tools that are mainly used in Google are
- Google Analytics: This tool is used to analyze the website and report site traffic.
- Kissmetrics: This tool simplifies analysis and collects all data together.
- Social media analytics: Analyzing user behavior on social networks is an important point that is possible through Social media analytics.
Social Media Marketing:
Due to the widespread use of social networks, the tools in this category have significant performance.
One of the tools used to monitor social media is BuzzSumo, which allows the user to view specific content without leaving their web browser, as well as view the share of social network users such as Twitter, Pinterest, Face Books, LinkedIn, etc., are possible through this tool.
The tools in this section are essential to attract online users and use social media to reach new users; in this section, tools such as WordPress Calendar Extension, WordPress, etc., are used.
Pay to appear in search results:
The digital-marketing tools that are being used in this field are: SEMrush WordStream
Pay Per Click:
Pay Per Click, which is also known as PPC, is a way to attract users. In this way, you should look for an advertising company that advertises your website, and in return, you should pay the publisher for every click on these ads. Google Ads tool is one of the useful tools in this field; it is actually a field of online advertising and provides a list of everything that users need. Also, another point about this tool is that it can place ads in addition to the results page in search engines such as Google Search and also display them in mobile apps and videos.
Email marketing is a powerful tool that can be used to provide users with new information, for example, information about website discounts that will attract users and increase site traffic.
Now, you are familiar with a number of digital-marketing tools so far, but eventually, it is up to you to choose the best and most useful digital marketing tool available for your website according to your purpose. This choice depends on the type of activity you have, and it should be noted that in order to be as successful as possible, it is necessary to use several tools and don't rely on only one tool along the way.
According to the content presented in this article, the user who is attracted to the website through digital-marketing is a targeted user, and the website owners can introduce their websites to many users and expand their customers by using the powerful tools of this search-engine.Click to audit your website SEO