What is spam score and what effect does it have on SEO?

DotNek Software Development 8 minute(s) read

Last updated: Jan 13, 2021

The people who have just stepped into the SEO industry might be thinking about what spam score is and what its effects on SEO are. We knew that newcomers would be very excited to know about it. That’s why we decided to discuss the spam score and its effects on SEO . If you want to cite a website as the source of your information, it might be interesting for you to be able to check the spam score of the considered site, easily. In this article, you will learn the things mentioned above, step by step. Without any further delay, let’s have a look at the details of the subject!

What is Spam Score?

Spam score measures the penalties that are given to a website by google. Up to 5% spam score is acceptable for SEO. At first, one of the reputable companies in the field of website analysis , called MOZ company, presented the spam score project, which is finally related to the SEO topic. Simply put, it is a tool that enables Google to blacklist your website by actually analyzing the subdomains, fake websites and backlinks received by your website to give you a score between 0 and 100, the closer it is to 100, the higher spam on your site, which will negatively affect your site ranking. You can realize whether your website is spammed or not by opening it through “Open Site Explorer”.

When does a site get spam score?

When you use Google standards in an unnatural and excessive way and overuse SEO capabilities, you will cause over-optimization on your website, which will ultimately increase the site's spam score , which is alarm for you to reconsider the quality of your website and try to do your best to solve your website's problems, first you have to know the reasons of spamming

Effects of spam score on SEO:

There are many negative effects of spam score on the SEO of the website. SEO is a process of following Google’s rules and regulations of maintaining a website and ranking it on Google and other search engines. On the other hand, the spam score is a violation of the rules and regulations of Google. A very common reason for the increased spam score of the website is to upload adult content or any restricted one on it. If you upload something like that, Google will rank your website negatively, or sometimes Google also bans it. Using copied content on your website also increases the spam score . If the spam score of a website is high, Google crawlers will not crawl on the pages of that, and the website will not rank on Google. So, if you want that your website appears in the search results, you must take care of the factors that the spam score of your website must not be more than 5%.

Spam score:

You can search your website link through link Explorer to realize the percentage of sites which had the same quality as yours and had been spammed, so if the spam score is a percentage between 31% and 60%, you should reconsider about your

website quality because it is a high spam score, but if the percentage shown as spam score is between 1% and 30%, your site quality is acceptable because this number is considered as a low spam score .

The reasons why a website is getting spammed

1-Page Title:

The title of a page should identify the content of it and should neither contain a great number of words nor a very small number of words, you also have to use the main words of your content in the page title.

2-Number of pages:

To improve site ranking you should pay attention to the number of pages and of course, the content of them because it directly relates to your site ranking and gaining positive and negative scores.

3-Meta description:

If the length of your meta description appears to be too long or too short, it is considered as a negative point for your site.

4-Fonts:

Use standard fonts for your site that can be recognized by google , otherwise you will give a reason to google for blocking your site.

5-Domain name:

Domain name is so important, if possible, use the .com extension for domain, use words that represent your profession, and you should not use numbers in your domain name.

6-Buying a domain:

Whenever it comes to buy a domain, SEO experts tell us to analyze the domain to check for its spam score. If you buy a domain which its spam score is greater than this, it will be very difficult for the buyer to do SEO on that domain and make it useful for him/her. Penalties can be in different forms; for example, if the website is ranked negatively by Google, it is also considered as a penalty. If Google bans the website, it is also a penalty. So, whenever you are buying a domain, make sure that you only buy the domain which has a spam score of less than 5%.

7-Site age:

If your site is an old one and has numerous articles in various fields, the number of backlinks should be large and of course enough.

8-Internal link:

To promote your site, you should use the internal link by giving a link from the current page where the user is, to another page that is on the same site.

9-External link:

Another reason for spamming is having too few or too many external links . If you use trustworthy and revealing external links, you will improve your site ranking optimization in search engine results pages.

10-Attracting users:

If a site fails to comply with SEO factors , then it will turn into a low traffic website, which is one of the most important factors of being included in Google's spam score list. In fact, if you have a low traffic website, google may verify it as an invalid one.

11-Website Content:

The website content should be flawless and contain complete information about everything that is uploaded on the site which expresses your topic in a comprehensive way. You should increase the value of the site with the right links because no matter how The content is complete, if you don't pay attention to the rules of linking, it will be worthless and eventually the site spam score will increase, you should also use simple words that are understandable for every user of your website.

12-Interaction with users:

Be sure to enter the contact number, email address, social network address and location address on your site, so that the user can contact the site support if needed, in this way you will get good feedback from google, otherwise You may attract the negative one.

The comparison between MozRank and MozTrust:

MozRank depends on the number of backlinks to your site but MozTrust depends on the trustworthiness of them, so there is a possibility of spamming if MozTrust appears to be less than MozRank.

The importance of having various links in a website:

If there is a huge number of links from repetitive domains, being spammed is predictable.

Ways to reduce site spam score:

If your website's spam score was high, do not worry because now with enough information that is given in this article, you will be able to eliminate the disadvantages of your site and reduce the site spam score. You can fix your website's problems which may relate to content, page title, the font that you used, the amount of meta description, the links, user attraction or not having interaction with them.

Last words:

We discussed all the important and significant concerns about the spam score of the website . Now, it is up to you how you manage to keep your spam score lower. The best practice to reduce spam score is not to use any restricted content on your website. Create your content, do not copy other people’s content; otherwise, Google will ban you, and you will have to suffer then. So, be careful! You should be reminded to analyze your site on a daily basis to avoid spam scores .