What is the conversion rate?
9 minute(s) read
Published on: Feb 07, 2021
Updated on: Dec 14, 2021
Site conversion rate is another indicator of impact and marketing returns. By using the change rate, you can measure the impact and quality of the activities you perform on the site. The change-rate is used to calculate the amount and number of users you have invited to the action you have invited. For example, you want to invite users to click on a link, in which case your conversion rate will be the number of users you follow. In other words, the conversion-rate indicates whether your efforts to convince users to do something have been successful. The higher the conversion-rate, the better. Therefore, change rate is one of the other indicators to evaluate the site's return and ranking.
What is the change-rate?
Conversion-rate in plain language is the number of users who convert and act according to what you say. Or in other words, the change rate is the number of users you were able to persuade to do what you wanted them to do. Depending on the type of business and your goal, what you want users to do will vary.
The most common goals in change rates are as follows:
- Activate a paid or free subscription, subscribe to newsletters or download sites and watch movies
- Contact your company
- Make purchases
- Complete and submit contact forms and other types of forms
- Register on the website and activate the account
- Download an item or file such as digital and electronic books, mobile apps, applications
- Upgrading the services received
- More interaction with the site, such as increasing the time spent on the site, increasing the amount of comments, more visits, visiting similar and related sites
These are examples of the most common change rates that site owners try to persuade and persuade users to do, because the higher the change rate, the better your website's quality.
How to calculate the change-rate?
Calculating the conversion rate is very easy. The hardest part is persuading users to do what you want them to do. All you have to do to calculate the change rate is divide the number and conversion rate by the total number of visitors and then multiply it by 100 to find the percentage. In this case, the conversion rate of your site will be obtained. In other words, we divide the number of convinced users by the total number of users and visitors, and finally multiply it by 100 to find the percentage. A higher change rate indicates that the number of convinced users is higher, which is very good.
For example, if the number of visitors to your site is 20,000 and the number of users convinced to do the job you want is 5,000, your change rate will be 25%. Calculating conversion rates is not difficult, but you can use some free online services such as Google AdWords or Google Analytics to calculate your site change-rate. These services will automatically calculate the change-rate for you and display it in the user interface.
One of the advantages of the conversion-rate is its flexibility, so that you can expand or limit the range and scope of the conversion-rate calculation. For example, you can calculate the change-rate of your entire website compared to other sources.
Here are some examples:
The change-rate of a marketing channel:
What is the conversion-rate of AdWords traffic? Check the change-rate through the received traffic in this way
Site Page change-Rate:
Check which page has the most impact on your website
Ad conversion-rate: How has the performance and impact of advertising in increasing turning rate been, examine the impact of advertising in every way
Investigate the performance and impact of the campaign in calculating and increasing the turning rate
Investigating the impact and performance of the keyword in calculating and increasing the change-rate , examining which keywords had the highest turning rate and which one had the lowest conversion-rate.
Is duplication also calculated at the turning-rate?
The question may arise for you and the site and business owners whether the number of duplicate rates from one user is also effective or not.
As we said, the turning price is obtained by dividing the number of converted and persuaded users by the total number of visitors, and also the conversion price will be calculated by one person. Therefore, the duplicate conversion-rate is also calculated. For many businesses, the turning rate is equal to the click-through rate. Therefore, click conversion price is one of the effective indicators in calculating and evaluating efficiency and performance.
In calculating the change price , pay attention to the volume and quality of information
In calculating the conversion price , pay attention to the percentage obtained, you must also pay attention to the amount of statistics and the total number of visitors. For example, imagine that your conversion price is 100%, but this is while the number of visitors to your site is one, so it cannot be said that you have a popular and good performance. Or, for example, 5% of the 20 visitors have been converted and one of them has been accidentally and accidentally converted? Can you say that you performed well?
So you have to take into account the wrong percentages in calculating the conversion rate and the number of visitors. Wrong percentages such as random conversions, people who wanted to convert but did not, people who did not want to convert but became, specific periods when the conversion price is sometimes too high or too low.
Of course, the time intervals for obtaining the conversion price of different types of sites are not the same, so that for some large and famous sites, the conversion rate will be considered within a month and the same price will be reliable. Was.
What is the best change-rate?
The conversion-price depends on traffic quality, field of activity and type of business, what you expect from users, and so on. A higher change-rate is better because, as we said, it shows the amount and number of users who have influenced you and done what you asked them to do. For relatively small sites, a conversion-price of 2 to 5 percent is the best conversion-price and a good statistic. Another important point is that conversion rates do not always mean sales. In many businesses and store sites, the ultimate goal of sales will not be profitable even if the conversion-price is higher but sales are low. So consider the conversion-price as a useful indicator to calculate the return, but also take the necessary measures to increase sales or traffic or anything else.
How to monitor conversion price?
change-rate is not the only indicator of site performance and traffic evaluation. However, it is one of the useful and useful indicators for evaluating site performance and by monitoring and controlling this index and its results, we can focus on our strengths. Improve your weaknesses, but to do and better understand this, you should use experts and those who are skilled in this field, because if you use those who have no expertise and science in this field, not only may not be a good result. It will not take, but it will get even the opposite and worse result. Of course, the number of people who use their strengths and weaknesses in the site and returns in a principled and professional manner is very small, and you can reach the best point among businesses and site owners by observing these principles and expert supervision.
Of course, most online services help you measure the quality of the quality of your traffic and site:
- Google Analytics
- Instagram Ads
Methods for monitoring conversions through Google Analytics
Monitor a specific URL:
You need to set a goal to know the change price of a particular page of your website. This process uses notification of conversion rates for forms on a separate page but related to the website. To use these features, you must set a goal in Analytics and after some steps, achieve your desired change price and statistics.
Monitoring the time of user presence:
Google Analytics can be used to know the amount and duration of user presence. Do these questions come to you that the duration of the user's presence on your site has an effect on your conversion and traffic or not, how long is the presence of users on your site, how long users stay on the pages of your website and ...
To answer these questions, it is better to use the Google Analytics service. By creating a duration in Google Analytics, you will find the answers to all your questions. Of course, after answering your questions, it is better to work on your weaknesses and improve your performance.
Monitor the number of pages visited per user visit to the website:
Similar to the second case, the question arises as to which page of your website users have been, or how many users have visited a page of your website, it is better to use Google Analytics to find the answers to your questions.
Conversion price is one of the most important indicators for calculating and evaluating site traffic efficiency. Site owners can easily obtain the desired information by calculating and considering the conversion-price and knowing whether their performance is to persuade users to do something. Effective or not. In this article, you will get acquainted with the concept of conversion price, how to calculate it and its application, now it is time to take the necessary steps to calculate and increase the conversion-price of your site.