What is the conversion rate?
15 minute(s) read
Feb 07, 2021
Site conversion rate is another indicator of impact and marketing returns. By using the conversion rate, you can measure the impact and quality of the activities you perform on the site. The conversion rate is used to calculate the amount and number of users you have invited to the action you have invited. For example, you want to invite users to click on a link, in which case your conversion rate will be the number of users you follow. In other words, the conversion rate clearly indicates whether your efforts to convince users to do something have been successful. The higher the conversion rate, the better. Therefore, conversion rate is one of the other indicators to evaluate the site's return and ranking.
What is the conversion rate?
Conversion rate in plain language is the number of users who convert and act according to what you say. Or in other words, the conversion rate is the number of users you were able to persuade to do what you wanted them to do. Depending on the type of business and your goal, what you want users to do will vary.
The most common goals in conversion rates are as follows:
- Activate a paid or free subscription, subscribe to newsletters or download sites and watch movies
- Contact your company
- Make purchases
- Complete and submit contact forms and other types of forms
- Register on the website and activate the account
- Download an item or file such as digital and electronic books, mobile apps , applications
- Upgrading the services received
- More interaction with the site, such as increasing the time spent on the site, increasing the amount of comments, more visits, visiting similar and related sites
These are examples of the most common conversion rates that site owners try to persuade and persuade users to do, because the higher the conversion rate , the better your website's quality.
How to calculate the conversion rate?
the conversion rate
is very easy. The hardest part is persuading users to do what you want them to do. All you have to do to calculate the conversion rate is divide the number and conversion rate by the total number of visitors and then multiply it by 100 to find the percentage. In this case, the conversion rate of your site will be obtained. In other words, we divide the number of convinced users by the total number of users and visitors, and finally multiply it by 100 to find the percentage. A higher conversion rate indicates that the number of convinced users is higher, and this is very good.
For example, if the number of visitors to your site is 20,000 and the number of users convinced to do the job you want is 5,000, your conversion rate will be 25%. Calculating conversion rates is not difficult, but you can use some free and online services such as Google AdWords or Google Analytics to calculate your site conversion rate. These services will automatically calculate the conversion rate for you and display it in the user interface.
One of the advantages of the conversion rate is its flexibility, so that you can expand or limit the range and scope of the conversion rate calculation. For example, you can calculate the conversion rate of your entire website compared to other sources.
Here are some examples:
The conversion rate of a marketing channel:
What is the conversion rate of AdWords traffic? Check the conversion rate through the received traffic in this way
Site Page Conversion Rate:
Check which page has the most impact on your website
Ad conversion rate: How has the performance and impact of advertising in increasing conversion rate been, examine the impact of advertising in every way
Campaign conversion rate:
Investigate the performance and impact of the campaign in calculating and increasing the conversion rate
Keyword conversion rate:
Investigating the impact and performance of the keyword in calculating and increasing the conversion rate , examining which of the keywords had the highest conversion rate and which one had the lowest conversion rate.
Is duplication also calculated at the conversion rate?
The question may arise for you and the site and business owners whether the number of duplicate rates from one user is also effective or not.
As we said, the conversion rate is obtained by dividing the number of converted and persuaded users by the total number of visitors, and also the conversion rate will be calculated by one person. Therefore, the duplicate conversion rate is also calculated. For many businesses, the conversion rate is equal to the click-through rate . Therefore, click conversion rate is one of the effective indicators in calculating and evaluating efficiency and performance.
In calculating the conversion rate, pay attention to the volume and quality of information
In calculating the
, do not only pay attention to the percentage obtained, you must also pay attention to the amount of statistics and the total number of visitors. For example, imagine that your conversion rate is 100%, but this is while the number of visitors to your site is one, so it cannot be said that you have a popular and good performance. Or, for example, 5% of the 20 visitors have been converted and one of them has been accidentally and accidentally converted? Can you say that you performed well?
So you have to take into account the wrong percentages in calculating the conversion rate and the number of visitors. Wrong percentages such as random conversions, people who wanted to convert but did not, people who did not want to convert but became, specific time periods when the conversion rate is sometimes too high or too low.
Of course, the time intervals for obtaining the conversion rate of different types of sites are not the same, so that for some large and famous sites, the conversion rate will be considered within a month and the same rate will be reliable. Was.
What is the best conversion rate?
The conversion rate depends on factors such as traffic quality, field of activity and type of business, what you expect from users, and so on. A higher conversion rate is better because, as we said, it shows the amount and number of users who have influenced you and done what you asked them to do. For relatively small sites, a conversion rate of 2 to 5 percent is the best conversion rate and a good statistic. Another important point to note is that conversion rates do not always mean sales. In many businesses and store sites , the ultimate goal of sales will not be profitable even if the conversion rate is higher but sales are low. So consider the conversion rate as a useful indicator to calculate the return, but also take the necessary measures to increase sales or traffic or anything else.
How to monitor conversion rate?
Conversion rate is not the only indicator of site performance and traffic evaluation, but it is one of the useful and useful indicators for evaluating site performance and by monitoring and controlling this index and its results, we can focus on our strengths. Improve your weaknesses, but to do and better understand this, you should use experts and those who are skilled in this field, because if you use those who have no expertise and science in this field, not only may not be a good result. It will not take, but it will get even the opposite and worse result. Of course, the number of people who use their strengths and weaknesses in the site and returns in a principled and professional manner is very small, and you can reach the best point among businesses and site owners by observing these principles and expert supervision.
Of course, most online services help you measure the quality of the quality of your traffic and site:
Methods for monitoring conversions through Google Analytics
Monitor a specific URL:
You need to set a goal to know the conversion rate of a particular page of your website. This process uses notification of conversion rates for forms that are on a separate page but related to the website. To use these features, you must set a goal in Analytics and after some steps, achieve your desired conversion rate and statistics.
Monitoring the time of user presence:
can be used to know the amount and duration of user presence. Do these questions come to you that the duration of the user's presence on your site has an effect on your conversion and traffic or not, how long is the presence of users on your site, how long users stay on the pages of your website and ...
To answer these questions, it is better to use the Google Analytics service, and by creating a duration in Google Analytics, you will find the answers to all your questions. Of course, after answering your questions, it is better to work on your weaknesses and improve your performance.
Monitor the number of pages visited per user visit to the website:
Similar to the second case, the question arises as to which page of your website users have been, or how many users have visited a page of your website, it is better to use Google Analytics to find the answers to your questions.
Conversion rate is one of the most important indicators for calculating and evaluating site traffic efficiency, and site owners can easily obtain the desired information by calculating and considering the conversion rate and know whether their performance is to persuade users to do something. Effective or not. In this article, you will get acquainted with the concept of conversion rate, how to calculate it and its application, now it is time to take the necessary steps to calculate and increase the conversion rate of your site .