9 Cold Email Marketing Lead Generation Strategies to Boost Your Conversions
7 minute(s) read
Published on: Dec 03, 2021
Updated on: Dec 14, 2021
Do you want to know how to get more leads and sales from your cold email marketing campaigns?
Lead generation is a critical part of any marketing strategy. It's the lifeblood of your company, and without it, you won't be able to grow. But what if you could increase conversions by 30% or more? That would mean thousands of dollars in revenue every month! You can do that with email lead generation strategies.
This guide will teach you how to use cold mail marketing lead generation strategies in your business to increase conversions and grow your revenue.
What is mail Marketing Lead Generation?
A lead generation technique that involves obtaining leads via an email opt-in form is called Email Lead Generation. It's all about gathering information on possible interested clients, such as their name and e-mail address.
What is the Main Goal of Cold Email Marketing?
Cold mail is a personalized message written to a buyer's specific needs. Cold emailing aims to establish the first contact and begin a discussion with a prospect to promote a product.
A proper email lead generation plan is critical for your business to get more customers and increase your revenues. Your company will fail to make sales and develop if it does not effectively generate leads.
Best Practices to Generate Leads Through Cold e-mail Marketing
Here are the nine cold email lead generation strategies that will help you boost conversions. These are tried-and-true methods that marketers have used for years.
If you follow these steps, it won't take long before your open rates increase, and so do the number of leads coming in through your inbox. You don't need a huge budget or any fancy equipment – just some time and dedication!
Let's now dive into these easy-to-follow tips and tricks!
1- Pay Attention To Your Subject Lines
You only have a few seconds before someone decides whether or not they should open up your mail, so make sure it stands out from the crowd with an attention-grabbing subject line.
What makes a compelling subject line?
An email to be opened and responded to requires a spectacular sales subject line.
Here are the secret to writing excellent cold e-mail subject lines that work :
1- Keeping it short
The shorter the email subject line, the better. For those reading your mails on mobile devices, shorter is often preferred. It is best to utilize no more than nine words or within 60.
If your email subject is long, it will be cut off, and it won't make sense. Remember the subject line should grab the attention of your recipients. How can they do that if your whole subject line isn't visible?
It should include the receiver's name, but it should also be something that your prospects are familiar with which they can relate or can connect to.
Use the proper cold email curiosity subject line to pique your readers' interest and encourage them to read further.
2- Use Personalized Content
What is personalized content ?
Make each person feel like this is specifically for them by including their name throughout the content of your emails.
Personalized content can include information about the person you are emailing, their business, or something they have mentioned in previous correspondence.
Writing generic mails will come off as less of interest to your prospects and may even be viewed as spam by some.
3- Design Clean and Concise Emails
What do clean and concise e-mails mean?
When designing clean and concise emails, ensure that your subject line contains the primary goal of the email and that the body is easily readable.
A clean e-mail will be easy to read, have a clear purpose or call-to-action (CTA), and not contain unnecessary words or images. It should also include relevant keywords in a natural way rather than overstuffing!
Use simple fonts to make them easy to read.
Select a clean, basic pattern design that is easy on the eyes to make your emails more appealing. The method of your emails should be professional yet straightforward, so it doesn't distract from the content itself.
To make it as simple as possible for your readers to absorb your email material, use well-spaced, concise language and highlight key points. Keep things simple by using short sentences and paragraphs instead of long blocks of text.
The call-to-action button should be easy to identify and click on for readers on mobile devices.
4- Always Include A Strong Call-To-Action (CTA)
One clear and compelling CTA should be included in each email. Use innovative language to draw your readers' attention and encourage them to take action.
The most successful CTAs include a sense of urgency, excitement, or intrigue. They're challenging to overlook and make readers want to act.
Use action words:
The goal of a call to action is to persuade someone to take action. Begin strong. Use authoritative language and action verbs that demand people's attention, such as "shop," "join," or "click."
Keep it short:
Limit your CTA text to two or three words. If you need more, use up to five or six, but no more than that.
Create a sense of urgency. Some of the most effective CTAs generate a feeling of urgency in their communications. A ticking clock with a promotion creates FOMO—fear of missing out—and is a practical marketing approach.
Make it stand out on the page-
A great design and persuasive language make a great call to action. Create a white space around the CTA button and utilize brighter colors. Make it stand out and be noticed by your audience.
5- Include value
People should see the benefit of opening up and reading an email.
Determine your prospect's problems and offer your product as a solution for these issues to create an effective cold email lead-generating campaign.
Some people might not care about what you think, and they are only interested in your product/service to solve their problems and make life easier for them.
The most important thing to remember is that you should emphasize the benefits of your product, not its features.
6- Identify The Right Time To Send mails
Timing is everything when sending out emails, so be sure to send them at optimal times.
7- Ensure Your e-mail Is Optimized For Mobile Devices
Most emails are now opened on mobile devices, so it's essential that your e-mail is mobile-friendly:
Go easy on images
When you make an email, try to keep it simple. Don't put too many images or big files. They will take a long time to load on your phone.
Use a responsive template.
In the e-mail service provider, make sure you use a responsive template. Responsive email templates utomatically fit on different screens, whether on a smartphone, tablet, or PC.
Break up text
Avoid long paragraphs and get to the point right away.
Use buttons for calls to action instead of links. Controls are more straightforward for people to click on when using a smartphone. Links that you can click to follow through, such as reading a blog post, press visiting a website, or Shop this product.
8- Use Email Automation
Email automation allows you to send personalized messages at the right time and build or strengthen relationships with potential customers.
Visit Acuto.io to learn more about automation and how it can help digital marketers streamline their workflows and supercharge their ad campaigns.
Effective e-mail marketing requires follow-up.
Customers are more likely to respond if you follow up regularly. Follow-ups are an excellent way to inquire about what customers want or anticipate next.
Customers want a way to get in touch with the company. The follow-up system helps potential customers do this and enables you to build a strong relationship with your customers.Click to analyze your wesbite SEO