ASO and mobile marketing checklist
Before launching an app in mobile marketing, you have to go through a checklist to see if you fulfilled all the necessary conditions of marketing.
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6 minute(s) read
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Last updated:
Aug 31, 2020 |
For this, we use a term ASO. Let’s have a brief intro of what it is and how it works.
Before knowing any other factor, you first need to understand
what ASO is
. ASO stands for
App store optimization
. We all know that we need some optimization for our content or app before publishing it on the internet. As we do
SEO
for our websites, ASO acts the same in digital marketing as the SEO
website ranking
. The long story short, we can say it the process of enhancing the features of the app to make it rank on the app store is called ASO. If you want to rank your app higher in the app store, you must ensure doing ASO of your app before launch.
Checklist for ASO:
There are some rules and regulations, or you can call it some guidelines that you have to follow to do ASO f your app before launching. Let’s discuss some of the components of that checklist that ensure ASO of your app in the app store
App name:
Before launching the app in the app store, you have to make sure that the app store that you are going to publish on the app store must have some name. The name of your app must be unique and descriptive. You have to follow the character limit while selecting the name for your app, which is 50 characters for iOS and 30 characters for Android apps
Icons:
The next important thing is the icon of the app that you are going to launch. Keep one thing in mind that icon is your identity in the cluster of apps, and if it is not unique, you can never get your own identity in the store. So, make sure that the logo or the icon that you are using for your app must be unique and attractive.
Screenshots of app interface:
Screenshots help a lot in giving the users a glimpse of what you are offering in your app. Before launching the app in the app store, you should take at least five screenshots of the actual screens of your app so that the people, who want to use your app, must get a hint of how the interface of your app looks like.
Description:
Description of the app is another crucial thing that you must not miss before launching your app in the app store. Write a brief description of the app that you are going to launch. This description would help the users know what your app is for. This app will drag more users to your app. The clearer the description you write for your app, the more number of people would understand it and hence buy it.
Preview video:
It is the best practice if you add a preview video of your app. It will help the users get detailed knowledge about the controls of the app. People would like to watch the preview video of the app as compared to seeing the screenshots. So, you must not forget to add a preview of your app so that you can give a better understanding of your app to the users.
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