Corporate explainer videos: Boost your company
4 minute(s) read
Published on: Sep 14, 2023
Updated on: Sep 14, 2023
This isn't the case with corporate explainer videos – they need to be made by professionals who know how to create an engaging story that will engage your audience.
What is an explainer video? A simple definition of an explainer video is a short video that explains what your company does in a very clear and concise way. The term “explainer” refers to the fact that these types of videos help explain how a product or service works in a very clear way. These are popular with companies because they can give potential customers insight into what their business does without having them read too much text or watch boring PowerPoint presentations!
Using an animated video may seem like it costs more than just using text and images on your website, but it actually has several benefits for both you and your customers.
What Are Corporate Explainer Videos?
Explainer videos for businesses, including animated corporate video production, offer an excellent method for elucidating a product or service. They cater to a broad spectrum of enterprises, ranging from massive multinational corporations to small-scale businesses and fledgling startups.
Corporate explainer videos usually run 2–5 minutes long, but they can also vary in length depending on your needs. The objective of these videos is to pique the viewer's curiosity in your offerings, whether it's a groundbreaking business concept or a novel product that requires a clear explanation. The best corporate explainers utilize animation because it creates an engaging viewing experience that keeps viewers interested throughout the entire video (and makes them more likely to share).
Benefits of Corporate Explainer Videos
Corporate explainer videos are a great way to boost your company's brand recognition and increase conversions. They can also help you achieve the following benefits:
Increase brand awareness.
- Increase brand awareness. Explainer videos are one of the most effective tools for growing your business because they help create a stronger connection between your company and its target audience. By using an explainer video, you'll be able to reach more people who may not have otherwise heard about your product or service, resulting in higher exposure for both parties involved (you and them).
- Increase conversions. Explainer videos are known for boosting conversion rates by up to 200%. This is because they're designed specifically with an eye toward making potential customers feel comfortable with what they're buying before taking any action on their part and when people feel good about something, they want more of it! That's why having an explainer video on hand will give you access to all those new leads coming through the door every day looking for ways to improve their lives through whatever product/service it might happen to be sold under this umbrella term called “corporate explainer videos.”
Platforms and Distribution
The best way to reach your audience is video. Video is the fastest-growing content type on social media, and it's also the most engaging. Crafting a corporate explainer video empowers you to wield a potent marketing instrument, capable of driving website traffic, elevating conversion rates, and amplifying return on investment (ROI).
Video has become an essential part of any business's digital marketing strategy because it lets potential customers learn more about what makes your brand unique or different from others in the same industry sector all while they're watching! As people watch videos they tend to remember them longer than something written down (like an article), which means that when someone sees one of these videos they'll likely remember who made them long after finishing viewing their content online.
- The number of views: This is the most basic metric for measuring the success of a video. It can be expressed as an absolute number or as an average per view time (i.e., “100,000 views in one day”). This will give you some indication about whether people are interested in your product or service, but it's not necessarily predictive of how many sales or leads you'll get from this exposure.
- Shares: A share is when someone copies the link from one social media platform and pastes it into another platform (for example, sharing on Facebook). Shares indicate that people found value in what they saw and wanted their friends/followers to see it too! If someone shares something with their networked audience, then those followers may also share it further down their own networks this process continues until everyone has seen your content!
The corporate explainer video stands as a potent instrument capable of fostering business growth and expanding your customer base.
Feel free to get in touch with us today if you're interested in animated corporate video production!Click to analyze your wesbite SEO