How does Google penalize sites for linking?
7 minute(s) read
Published on: Nov 03, 2021
Updated on: Dec 14, 2021
If it uses purchased backlinks, Google Smart can detect it, and if it does, it will immediately penalize your site.
What is Google's view on buying backlinks?
Google says that buying backlinks to increase traffic and improve your website's SEO is a black hat SEO technique that seeks to mislead search engine algorithms ( in Czech: Suchmaschinenalgorithmen ) so that it can improve your site. Using this cheating technique, we cause the site to appear in higher rankings than what the site deserves.
As they know, site optimization is divided into two parts. Internal SEO and external SEO, which is backlinking in the category of external SEO.
The decision that Google will make if it encounters purchased links are as follows:
Upgrade your site ranking. Do not act.Penalty your website for using purchased links.
Using links to improve your website's SEO and increase traffic ( in French: améliorer le référencement de votre site et augmenter le traffic ), it takes Google up to 10 weeks to improve your site's ranking. This is because Google needs to check to see if the backlinks used on your site are of good quality or not. Google is very sensitive to using quality backlinks. Still, if it detects that your backlinks are poor quality, in addition to not improving your site ranking, it may even penalize your site.
In general, Google says do not use purchased and artificial backlinks, but use the quality type if they do. If Google approves the quality of the links, it will increase that site's ranking. Otherwise, it will be fined.
Why is buying links wrong?
If your site is a store site and you want to make money through it, I suggest that you do not use the method of buying backlinks. Because if you use purchased links, your site may rank well, but if Google detects that you have obtained these traffic and rankings by buying links and paying artificially, the whole site will penalize you and make your site rank lower than it is. When you buy links, you want to mislead Google and put your site higher than it should be. When Google detects this fraudulent technique, it fines your site lower than it should be, and your site suddenly drops in rank, and traffic is reduced.
The links used by Google are not equal, and some are superior to each other. Some factors in backlinks may make them superior to other links.
The site's credibility where you are and bought your link is high and equal to DA. The words used next to the link must be related to the subject of the link. In this case, the impact of the link will be very high, and Google can also determine what the subject of the page to which it is linked is. For example, we can say that if you have a site and want to link to the Amazon pass site, along with the link, you can also use some related words such as books. In this case, Google Smart will check and see that you have linked to the Google site, and next to it, you have entered the word book, which means that the page related to the Amazon book has been linked and its validations to the site. You give. But since the car page on the Amazon site is not a good place to link, it may not have the desired effect and result if you link to it. How do purchased backlinks result in a penalty?
1- Manual Penalties:
Many Google penalties are indeed done automatically and systematically. But some penalties are done manually. In this case, some people will see your site and if they detect that you are using purchased backlinks, report it to Google until Google fines you. In the case of fines, manual fines are imposed by human resources and Internet users. The result of this type of Google fine can be by showing a page on the first page of your site admin panel or sending an alert email.
2- Algorithmic penalties:
These types of penalties are also done by Google's always up-to-date algorithms. In this case, all Google algorithms are constantly updated and become smarter. Suppose these algorithms detect using the purchased backlinks, unlike the manual penalty method. In that case, they will not give you any information and warn you, and they will automatically find you. This type of penalty is a sudden drop in site traffic and traffic. How to identify backlinks purchased by Google Some inexperienced webmasters may wonder how Google, a search engine, can detect the use of purchased backlinks. Some say that this is impossible, and Google cannot do it.
The fact is that Google is a very powerful search engine and can easily detect the use of purchased backlinks. It is worth noting that Google is smarter than us.
1- Identifying sites that sell and provide backlinks:
The first step is to assign a group to search the entire social network and find sites that sell backlinks and providers. Initially, this type of site Identifies and penalizes those who provide backlinks services to purchased users and site owners and will surely close their site. To inform the administrators of these types of sites about the penalty by Google, in the Manual Actions section, they send a message called unnatural links.
2- Sudden increase in the number of links:
When you buy backlinks, the number of backlinks on your site increases quite suddenly. As the number of backlinks increases abnormally and suddenly, Google can easily determine that you are using the backlinks you have purchased. As a result, it fines you.
3- Quality of links used:
Sites that provide backlinks for a fee have many links to the sites. These sites have backlinks with different qualities. The thematic relationship of your site and the site from which you get backlinks can determine the quality of the backlinks, while Google will penalize you if it detects a thematic discrepancy between your site and the site providing the backlinks. Therefore, not linking your site to a site that provides backlinks can reduce the quality of the backlinks provided and result in Google fines.
What mistakes can we face in buying links?
1- Buying cheap backlinks:
In cyberspace, we come across many maples that they may offer rather than provide backlinks for free. These types of backlinks can have very damaging results, even if they are cheap or free. However, the use of this type of backlinks can cause Google to be suspicious, and as a result, Google will be fined.
2- Buying many links:
Google even checks the number of your backlinks, and if the number of backlinks is more than usual, it will cause Google to suspect the site, and in this case, it will work immediately fine your site.
3- Free links:
Free backlinks that cost less than backlinks or are completely free provide you with worthless or low-quality backlinks that cause Google to be suspicious and, as a result, jimmy.
If you want to buy backlinks to promote your website, be sure to consider the Google penalty. This article talks about how and why Google penalizes sites if it detects the use of purchased backlinks. You can pay attention to the points listed in this article when buying backlinks to increase your website traffic.Click to analyze your wesbite SEO