How to win a "Buy Box" in Amazon and increase sales?
3 minute(s) read
Published on: Oct 31, 2020
Updated on: Dec 14, 2021
The critical factors which you need to optimize once you become eligible.
To know the answer to the question "How to win Amazon Buy Box ?", first, you need to understand how Amazon works. It takes various factors into account to decide whether a seller is eligible for winning the Buy Box share or not.
For Most of the products on Amazon, there is more than one eligible seller. So, Amazon further accesses the eligible sellers to determine how many shares of the Buy Box each seller should get.
In other words, you can say that a single seller can't win it every time. Instead, he can only win a specific percentage of his share of it.
However, all sellers don't win the Buy Box share equally. Instead, Amazon allocates its claim based on its criteria. Those sellers who strongly meet the requirements will get the Buy Box's highest share.
Therefore, you need to work for two important things as a seller to win the highest share.
Make yourself eligible to get into the competition of winning it.
After becoming qualified, optimize yourself to win as much share as you can.
Becoming Eligible for Amazon
You have to fulfill the following requirements to make yourself eligible for Amazon:
1- You should have a pro-merchant or professional seller account.
2- Your order defect rate must be less than one percent.
3- The order calculation rate before Fulfillment should be less than 2.5 percent.
4- Order late shipment rate must be less than four percent.
5- Your product should be available in stock at the warehouse.
As a seller, you must check first whether you are eligible for Buy Box or not. For a more detailed description of all the eligibility requirements and conditions, you can narrow your amazon Buy Box eligibility status.
. When you get eligible for Buy Box, you and other eligible sellers start. The judge will be one and only the Amazon Buy Box algorithm
Optimizing Variables for Winning it
By using an algorithm, Amazon decides which seller wins it. CPC strategy comes up with a list of factors for success and their relative importance in the Amazon algorithm.
But it is impossible to crack its code as Amazon keeps on changing the variables weight and percentages they consider while determining its Winner.
But the good thing is that most of the factors or variables are under your control, so you should focus on optimizing them such as shipping on time, stellar feedback, FBA, responding quickly to customer queries, and always new and up to date inventory.
Conclusion: Win the Amazon buy box
Wining a small share in an Amazon is huge for your product performance. But this share is not permanent as it's an ongoing process where sellers get a share of it for a certain period based on various variables or factors.
So, by optimizing these factors, you can increase your sales and Buy Box share, including Fulfillment, pricing, and your rating as a seller.