How to win a "Buy Box" in Amazon and increase sales?
8 minute(s) read
Oct 31, 2020
The critical factors which you need to optimize once you become eligible.
In order to know the answer to the question "How to win Amazon Buy Box ?", first you need to understand how Amazon works. It takes various factors into account to decide whether a seller is eligible for winning the Buy Box share or not.
Most of the products on Amazon, there are more than one eligible seller. So, Amazon further accesses the eligible sellers to determine how many shares of the Buy Box each seller should get.
In other words, you can say that a single seller can't win the Buy Box every time. Rather, he can only win a specific percentage of share of the Buy Box.
However, all sellers don't win the Buy Box share equally. Instead, Amazon allocates the Buy Box share on the base of its criteria. Those sellers who strongly meet the criteria will get the Buy Box's highest share.
Therefore, you need to work for two important things as a seller to win the highest Buy Box share.
Make yourself eligible to get into the competition of winning the Buy Box share.
After becoming eligible, optimize yourself to win as much Buy Box share as you can.
Becoming Eligible for Amazon Buy Box
Following are the certain requirements which you have to fulfill to make yourself eligible for Amazon Buy Box:
1- You should have a pro-merchant or professional seller account.
2- Your order defect rate must be less than one per cent.
3- The order calculation rate before Fulfillment should be less than 2.5 percent.
4- Order late shipment rate must be less than four per cent.
5- Your product should be available in stock at the warehouse.
As a seller, you must check first that whether you are eligible for Buy Box or not. For a more detailed description of all the eligibility requirements and conditions, you can check your amazon Buy Box eligibility status.
When you get eligible for Buy Box, a competition between you and other eligible sellers starts. The judge will be one and only the Amazon Buy Box algorithm
Optimizing Variables for Winning Amazon Buy Box
By using an algorithm, Amazon decides which seller win the Buy Box.
comes up with a list of factors for getting Buy Box Success and their relative importance in the Amazon algorithm.
But it is impossible to crack the Buy Box code as Amazon keeps on changing the variables weight and percentages, which they consider while determining the Buy Box Winner.
But the good thing is that most of the factors or variables are under your control, so you should focus on optimizing them such as shipping on time, stellar feedback, FBA, responding quickly to customer queries, and always new and up to date inventory.
Conclusion: Win the Amazon buy box
Wining a small share in an Amazon Buy Box is something huge for your product performance. But this share is not permanent as it's an ongoing process where sellers get a share of Buy Box for a certain period of time-based on the variety of variables or factors.
So, by optimizing these factors, you can increase your sales and Buy Box share, including Fulfillment, pricing, and your rating as a seller.