The best Google tools for SEO (improve ranking)

DotNek Software Development 11 minute(s) read

Last updated: Nov 18, 2020

Suppose you are interested in SEO as a professional. In that case, there is no time to wait and watch for your competitors to pass by. Rather you need to have a proactive approach, using and deploying the best google tools, tracking your progress, and stay up-to-date with search engine changes.

The following are some of the top Google tools for SEO professionals.

1. Google Mobile-Friendly Test

Being an SEO professional, it is important to understand how it can impact your search engine results. Google clarifies that your website must be mobile-friendly, so it is not something that you might take lightly.

Although the SEO engine is playing its part to make your life easier, with Google mobile-friendly test tool , it becomes possible to determine in just a few seconds that either your website is mobile-friendly or not.

2. Google Trends

Google trend is a powerful tool that is mostly used by online marketers, which makes you able to touch on those topics that are very famous these days. In addition to its exploring feature insights, you could also run a search for any keyword or topic that comes to your mind.

It doesn’t always provide you with data that you could use in order to take advantage of it. But, if you think from the SEO perspective, you will realize that it is worth using daily while searching for the best keyword research.

3. Google Chrome

Google Chrome has many SEO extensions that will help you make better decisions about the online marketing strategy.

For instance, the SEO and Website Analysis extension is the best one thing you will ever find. With the help of this, you can immediately pull an SEO report for any site.

It not only gives you the opportunity to have a track about the impact of your online SEO strategy, but it also does the very same thing for your competitors. As a result of which you will have a good understanding of what you have to do so that you can move to the top of Google for your targeted keywords.

4. Google Alerts

The more you use Google Alerts , the more you will get creative. The best thing you can do is to set up a google alert for your top two to three competitors. BY doing this, you will get a notice each time whenever any online outlet is mentioning your competitors. This is important for your long-term SEO efforts and goals.

5. YouTube

Suppose you are planning to develop a comprehensive SEO strategy and online marketing . In that case, it is vital to get involved with the distribution and creation of the video.

There are many benefits to dedicating your video marketing resources to YouTube by keeping in mind that it has the largest audience among all video sharing services, and YouTube videos mostly rank higher in Google’s search engine results.

6. Google Page Speed Insights

This is one of the best SEO tools that you can use to check your website's usability and speed on various different devices. All you need to do is enter the URL, and this tool will check the performance for mobile and desktop and the loading time. Moreover, you will also be able to identify the opportunities to improve your site.

7. Google Analytics

With this google analytics tool, you will get to know all the statistics of your site and search for insights. Google Analytics also gives you insights into which ways visitors are using in order to land on your web pages.

You have to put the most comprehensive and famous google analytics tool. It is also important for your digital marketing strategy. It provides you with tracking on all the data that is relevant to your website by dividing it into Audience, Real-Time, Behavior, Acquisition, and Conversions.

8. Google Keyword Planner

This Google keyword planner tool is also among the best tools that help you know about what people search for. You only have to do is to enter a keyword into the tool, and in return, Google will provide you with all the relevant statistics such as competition, monthly search volume, and even recommended terms that you might not have considered before.

Google Keyword Planner is a keyword research tool by Google. You can use it to make new keywords ideas based on the seed keywords or from a website or URL.

However, the keyword planner also comes up with certain limitations like absolute search volumes. It will be quite useful for finding keywords ideas that might otherwise require to struggle a lot more in case if you use traditional keyword research tools.

9. Google Search Console

Google search console is a very helpful tool that comes straight from google. By using this tool, you will get to know security issues, how many pages you have indexed, or if you have any duplicate Metadata, and more. As an SEO checker tool , Search Console is especially useful for new websites because it lets web owners submit web pages for search indexing.

10. Google’s Rich Results Test Tool

Google is upgrading the Rich Results Test tool . With this upgraded tool now, website owners will be able to verify whether their article structured data markup is being implemented correctly or not. This tool also offers you an opportunity to rectify your markup errors prior to the article being published. So, once you add a verified mark up to your article, it will become ready to serve as a rich result.

Final Verdict

With time and increasing experience, you will get to know a lot more google tools that you might incorporate into your digital strategies like Structured Data Testing Tool, Google Tag Manager, Google Data Studio, and Surveys. With so many tools out there in the market, you might have run the risk of information overloading. But if you begin with these best google SEO tools that are free and easy to use and, you can save both your money and time.