The effects of using backlinks on sites
8 minute(s) read
Published on: Nov 05, 2021
Updated on: Dec 14, 2021
Linking is a very broad and valuable topic in SEO sites, and its effects on SEO are very strong and tangible. Backlinks are, in fact, the process of receiving links from external sites for our site. We do this to increase site traffic and traffic to do some of the site traffic for ourselves. In other words, we can say that backlinks are the same as advertising and introducing sites and businesses, and by doing so, we can easily receive many visits to our site.
When we put a link on the text or a photo, or in other words, an external link or backlink, Google engines, and spiders follow the same link to examine the link path.
What are internal and external linking?
The discussion of linking is divided into two parts. One is internal linking, and the other is external linking.
To create and build links within site and between different attributes is internal linking. In this case, by clicking on the link, we will be transferred to one of the pages of the same site. That is why this process is called internal linking.
A user who links from one page on one site to another page and transmits the user is called external linking. This process also actually transfers users from one site to another.
What are Nofollow and Dofollow backlinks?
In addition to the fact that links can be divided into internal and external links, they can also be divided into Dofollow and Nofollow sections from another perspective. In general, backlinks created for external sites are of the Dofollow type. But if we change the HTML code of Dofollow backlinks, we will convert them to Nofollow. But it is worth noting that if you see Nofollow links, the Google search engine will not transfer credibility and value to the target site. The site has been of great value and importance. In this case, the more backlinks used for a site, the greater the impact. But with the passage of time and the updating of search engine algorithms, this tactic faded and disappeared. In this way, the quality of backlinks using their quantity became more effective. This means that now, according to the update of search engine algorithms, the higher the quality of backlinks, the more effective they will be. Two quality backlinks are much more effective than twenty low-quality backlinks.
Anchor Text means the word on which the link was placed, and by clicking on that word or phrase, we were transferred to the desired page. For example, we can say that in the past, to link, a sentence such as "Click here" was written, and the link was placed on the word "here." By clicking on that word, we would be transferred to the desired page on the desired site.
The search engine is also sensitive to Anchor Text and has specific sensitivities and algorithms for selecting the right word to link. Even the effect of choosing Anchor Text on your traffic will be noticeable. In this case, if you write a text and do a link on the site design word, users may come across that link that they searched for the keyword site design and development in search engine.
In creating texts and linking phrases, it is better to pay attention to the points and combinations listed below:
- Select an effective word or keyword related to SEO, such as site design and development or application design and development - Insert brand name such as design and development of DOTNEK company site - Combining brand name and keywords such as DOTNEK site design and development - Insert some general phrases such as source and pages
- Phrases and sentences with meaning and user guide like here
You should pay attention to the points listed in this section and observe the balance between them in the link. Because otherwise, Google may detect your behavior as abnormal and fine you incorrectly.
How is the value of backlinks determined by Google?
Backlinks that refer to our site from different sites do not have the same credibility as Google. Google search engine gives them credits based on certain factors. Below are the factors that Google lists for backlinks and how.
- Domain Authority:
Several factors can determine the validity of your site domain. Factors include domain life, domain type, number of backlinks used, outbound links, activity in social networks, etc.
- Therefore, we know that some of the factors listed above can determine the domain's credibility. The higher the credibility of the domain, the greater the value and impact of the backlinks used on the site SEO and the number of visitors.
- Page Authority:
Page validation is the same as domain validation, but with the difference that the validity is only for a specific page of the site. In this case, the validity of the site domain may be high, but still, the validity of a particular page of the site is low.
As we said, this credit is for a specific site page. The validity of the page depends on the links made to that page. If the linking is done externally for a page, it may have higher validity than the internal linking.
But it is also worth noting that if we do internal linking for a page well, they will have more impact and good results. In other words, this does not mean that external linking is always superior to internal linking. But in general, due to the external linking, the number of views may be more than the internal linking.
The pages in the first and main menu of the site are known as the site's top pages and can have high credibility. We can use some tools to check the validity of pages and domains. The Serpchecker tool introduced by mangools.com and the open site explorer tool introduced by moz.com is some of the most powerful tools that can be used to check domain and page validation.
- Number of outbound links:
Sites that link to you as backlinks, in addition to you, can also link to other sites. As the number of sites that the same site links to increases, credit will also decrease. Therefore, it is better to cooperate with sites and get backlinks from them with fewer linking sites. This can give a lot of credibility to your site and, as a result, improve the SEO performance of your site ( in German: Verbessern Sie die SEO-Leistung Ihrer Website.).
- The relevance of the site to your field of work:
One of the most important and effective things that Google pays attention to and always monitors in rankings is the relationship between the field and work. You need to work with a relevant site in terms of subject matter and area of activity. If this connection is established between the scope of work, the effects that you will have from the backlinks will be great, and Google will not penalize you.
- Location of backlinks:
The place where the links are placed is important. There may be a link to the text inside the text and content, footer, or site sides. But the link placed inside the text and content is much more effective than other links placed in the footer or side of the site.
The links that are placed next to the sites are called Sitewide. The location of the link in the pages of the sites can play a role in its impact. In addition, your link shouldn't appear on all pages of a site, in which case you may be fined according to Google algorithms.
In general, the impact of backlinks on your site SEO is calculated according to the factors listed below:
- Linking domain validity
- Thematic connection of sites
- Anchor text
- Link location
- Number of page output links and linking site
- Follow or be a follower of the link
Linking can increase the number of visits and traffic to other sites and improve your SEO and business. But it is better to be familiar with its techniques before using linking than to do it right and score points from search engines like Google, rather than be fined.