Use the correct image alt & Image title for SEO
3 minute(s) read
Published on: Oct 01, 2020
Updated on: Dec 14, 2021
Alt text, short for alternative text, defines a web page image. It is present in the HTML code and usually does not appear on the page itself. Adding images encourages people to read, and well-chosen images can back up the messages and rank well in image search results. But you still have to remember to give good alt attributes: that reinforce your article's message with the spiders of the search engine and improve access to your website.
Alt-text is important as it improves accessibility and thematic relevance. It can rank you in Google Images and link text for image links. You must be considering whether you need to add this to all images. The answer is no, and this is a common mistake. If the image is for attractive purposes only and does not contain important information, you will not need to add alt text.
Significance of Using Correct Alt and Title for SEO
Image optimization is very important; however, some people may not know how to optimize their image attributes to completely improve SEO and the alternative text and image titles.
Image alt text defines the literal character of the image so that search engines and screen readers can understand what the image is. Using this correctly can improve SEO. The image title tag is used to provide an image with a title, but it is not important for SEO. The image alt text describes the image to search engines and screen readers. All images must contain alt text. The text should not be particularly long; One or two sentences are enough. The best strategy will ensure that your content will be useful for the users and the search engines, so avoid filling your image with keywords.
Here are some tips to write a good alt text.
1- Describe the image as precisely as possible.
2- Use your keywords
3- Avoid keyword stuffing
4- Do not use images as text
5- Don't overlook form buttons
Image title attribute does not affect keyword ranking because search engines do not follow it, so if you have to choose between optimizing alt text and alt titles, choose alt text. However, image titles are displayed when the mouse hovers over an image in some browsers (such as Firefox and Opera), which improves the user experience by getting an appropriate set of titles. Write an image title that complements what you've written for the alt text and name it a day. In this sense, the alt text gives you another possibility to include the target keyword. Since using keywords on a page continues to gain weight as a ranking factor of a search engine, it is good to create this describing the image and try to add a targeting keyword.
Here are some tips for a good image title for SEO
1- Pick a suitable file name for the image
2- Reduce file size
3- Use responsive images
4- Consider image structured data
5- Use descriptive captions
Use the correct image alt and image title for SEO. You will be amazed by the results.