Competitors Analysis in SEO
10 minute(s) read
Published on: Feb 26, 2021
Updated on: Jan 22, 2022
To be successful with our competitors in our field of activity and business, we must be able to analyze their activity learn from their strengths, and learn from their weaknesses not to make the same mistakes.
What does competitor analysis mean?
Competitors' activity investigation is done to be able to identify all the steps and activities they have taken and identify their strengths and weaknesses to use them to
improve the performance of our business
. Competitors analysis includes investigation of the site's SEO status, review of internal and external links of the site, the amount of traffic, and site traffic. In other words, instead of speculating or acting with hesitation, we use methods that have been tested by analyzing competitors' activity, and we are somewhat confident in their results. Therefore, analyzing the activities of competitors and using their strengths and weaknesses in a business can help business owners in making decisions and taking the right actions.
The importance and impact of competitor analysis
A very strong motivator and motivator to continue positive activities to
improve business performance
.Prevents undue self-confidence. Recognize your weaknesses. Enables business owners to take good and positive steps to achieve the desired result. Improves and improves business performance.
Competitor analysis can also help you answer some questions to determine which keywords are best to use by examining competitors' activities or what internal and external linking methods are and ...
The questions that can be answered by competitors' investigation are as follows:
What are the most popular topics, and what should I produce content on?
What are the best, most visited, and most effective keywords?
What keywords had the opposite and negative effect on SEO ?
What are the strengths and weaknesses of competitors and me?
What is the best way to produce content?
Who are my real rivals, and how can I defeat them?
1- Identify SEO Competitors:
Your competitors are not just sites that are in your field of activity but also sites that have used your techniques and methods to achieve
top rankings in search results
. There may be some very successful sites in your field that have a lot of traffic and traffic, but these types of sites are not your competitors. Some sites that use your target keywords or techniques and surpass you are considered your competitors. You need to identify such sites and take the necessary steps to compete and surpass them. Identifying such competitors is very simple; you just need to enter a few examples of your target keywords in the search engine and see examples of similar sites. Sites that rank better than you in search results are considered competitors, and you should analyze their behavior and activity and use analytics results to improve business performance.
2- Recognize and evaluate the difficulty of keywords and phrases objective:
In this stage of analysis, we must use automatic site analysis tools. We need to examine and analyze our competitors 'SEO to know the level and strength of our competitors' SEO or weakness.
Using the results of the
SEO site analysis
of the competitor site, we should obtain data to respond to the following and be able to obtain information about the following:
- Volume and amount of competitor site searches
- Social signals of a rival site
- The rank a competitor has earned in Alexa
- Complete information about backlinks and external links
- Domain validity and life
- How to be indexed in search engines
- The amount of traffic and input of the competitor site
By obtaining the necessary and sufficient information for the following, we can be informed about the strength or weaknesses of the competitor's SEO. Of course, it should be noted that after identifying competitors and identifying the level of strength of their site SEO, it is better to rank the competitors based on the level of strength. Because the stronger our competitor has SEO, the harder it will be to gain traffic and rank, so it is better to start with competitors who have a weaker site than other competitors. After this, it is better to optimize the keywords of the target that the competitor site has obtained by using that traffic and better ranking, so that the traffic and ranking of the competitor site is the desired one for your site and you are one of the competitors in ranking and presence in getting ahead of search results.
3- Using new keywords:
In addition to focusing on the target keywords of the competitor site, you should be able to predict what topics your competitor will work on shortly. If you can make this prediction correctly, you can use new keywords or generate content for related and new topics to overtake your competitors. In this case, you can produce content on a topic ahead of your competitor that the competitor was also thinking of producing content with that topic.
In every business and field of activity, some valuable keywords are used by very few business owners; it is better to identify such keywords and produce valuable content for them. By doing this, you can meet users' needs faster than your competitors and increase traffic and site visits.
4- Content SEO Content :
At this stage of the analysis, you should use site content analysis tools to access information about the competitor's website. Using these tools, you can check the content production structure of a competing site and the time intervals of content production and dissemination and use them to improve your site. In this way, you can identify the structure of its content production and the time interval of publishing the content by producing and presenting content faster than the competitor.
Try to understand what they do in the best way to follow their example and use those methods to improve and improve your site.
In the content-analysis stage of the site, pay more attention to the following:
- Content production structure
- Type of content produced (text, video, synthesis, etc.)Content length
- Keywords used in the content
- Internal and external links used in the content
- Relating topics
- Examine how much detail they have given
- Discover their naming strategies
5- Analyzing competitors' linking:
Linking is one of the most important and effective measures on websites. You need to use some tools to know how to link to your competitor's site. Getting information about competitor site linking can help you outperform your competitor. In this way, you can find out the sites your competitor has backed up or know the number and how to get backlinks and use these methods and tricks to link to your site.
6- Evaluating the structure and user experience of the site:
It is worth mentioning that the site user experience has a great impact on the site ranking, and according to Google's updated algorithms, search engines and optimization pay more attention to the site user experience and give them points. They also give more.
High site loading speed and SERP upgrade are among the items related to the user experience and have a significant impact on the site ranking according to Google's new algorithms.
Suppose a site has a problem with loading speed or user experience. In that case, it is better to pay attention to the following and follow them to easily solve the problems of site loading speed and user experience.
-Make sure that the site works based on the search goal, and if this is not the case, take steps to act based on the search goal.
- Prioritize landing pages and site speed optimization.
- Optimize your sitemap for better crawling.
7- Examining the strategy of competitors' activities in social networks:
Today, the presence and use of social networks are necessary to improve their performance and increase the amount of traffic and visits. So even if you do not use social networks, it may not be possible to
have strong SEO
or more hits. The reason is that by using social networks, the interaction and communication between users and business owners become deeper and more, and you can easily increase social site traffic and strengthen the site's SEO by using social networks. Therefore, you should examine the behavior and the presence and performance of your competitors in social networks so that you can model their strengths and weaknesses and use them to improve your performance.
By examining the activities of your competitors in social networks, you can get the answers to the following questions:
How popular are your competitors with users?
What kind of content do they produce and publish on social networks?
How do they communicate with their users?
How do they influence and influence their users?
How are they branded?
What platforms and social networks have they chosen for their activities?
8- Checking their advertising activities:
Some site owners may use paid methods to
increase traffic and visits
, in which case you should be aware of the process of their advertising activities. If you have tried all the available methods to overtake your competitor and you have not achieved the desired result, consider the possibility that your competitors may use monetary tricks to increase their site traffic. In this case, you should examine their advertising methods and use this information to launch click ads, banner ads, Google ads, or other advertising methods to not lag behind your competitors.
In this article, you are familiar with the methods of analyzing the activity of competitors, and you can use them to analyze the behavior of your competitors and surpass them. Still, the important thing is to do all these steps continuously so You can achieve the desired result. Of course, these methods may seem impossible and complicated, but with some tools, all these methods have become very simple and easy, and you can use a variety of tools to easily perform these methods.Click to analyze your wesbite SEO