How to find valuable keyword
8 minute(s) read
Mar 14, 2021
Following SEO principles is very important and everyone tries their best to be able to be master of SEO principles and get high rankings on the Google search results page.
Different factors affect the SEO of the site, such as constant updating of the site, quality and long form content, appropriate and content-related title, use of social networks and etc., which is one of the things that has a great impact on optimizing a site, the use of keywords is valuable due to the fact that it gains a lot of traffic to the site and these words can be used in the site title, meta descriptions, toolbar tags and etc., to attract more users to the site, it should be noted that in order to find keywords, you must follow the same principles, so that they can have a positive effect on site optimization, in this article, we will discuss the keywords and the method of selecting the appropriate ones.
What is Keyword Research?
To find keywords, you need to think about users and put yourself in their shoes, so you should think about how they might search and the words that they will search to reach your site content, once you have the probable questions that may come to users’ mind, it is time to analyze and find a list of keywords that are highly valued and can drive high traffic to your site .
The keywords you choose to use in the content of the site may be just one word, or it may be composed of several words, the important point is that the longer the keywords can drive more traffic to the site, there are many ways to find valuable keywords that match the content of your site, through which you can choose the best ones, this research can be done manually or through the tools available to find keywords, we are going to mention some of them below.
Steps to find keywords:
1. Improve your information by reading:
Finding valuable keywords is directly related to attracting a lot of visitors, so you need to spend a lot of time and energy to reach your goal, to find out what keywords are best to use, do a thorough study of your content related topics and analyze your content from all aspects, so that you can get a better view of your customers as well as the content related to your topic, as a result you should interact more with users and try to pay attention to the words they use, and as we mentioned before, do your best to think like your customers to find out what terms they used to introduce your site to their friends, so you can get more keywords.
2. Define your purpose in choosing keywords:
In order to be successful, you need to set a goal to manage all your plans according to that and finally reach your main goal, to determine it, you can write them down and specify the set of steps you need to take to achieve that goal, so that with a perfect planning, you will achieve success more easily.
3. Pay attention to the topics related to your content in more detail:
To find the right keywords, consider all the topics that may be related to your content, so that you can get more traffic to your website through valuable keywords related to those topics.
4. Choose keywords that can easily represent the content of your site:
Choosing difficult and complex words may not help you achieve your goal and take you away from it, the point is that users use the simplest words to search, so that you can use simple keywords to rank your site .
5. Get help from the available tools:
Once you've identified your goals, topics, and list of keywords, it's time to use keyword research tools to refine your search terms, and here we will mention a few simple keyword tools.
6. Get ideas from keywords used by your competitors:
Through the keyword search tool, you can find out the keywords that your competitors use and do your best to find the ones that they do not use and can be noticed by the audience, so that you can choose the right ones.
For using these tools, you have to enter your competitor's URL in the search box and see the results of the keywords used by your competitors, as well as the performance analysis of them.
Here are some tools you can use to find valuable keywords:
- Google Keyword Planner:
Google Keyword Planner is one of the tools that can help you in this direction, you can use this tool for free, and it works in the field of the keywords related to your topics, which gives you a lot of useful information which by using this information you can do a complete planning, and you can also use this tool to estimate the number of times a keyword is searched per month and use them to participate in advertising campaigns which helps you in attracting more users to your site.
- Keyword Tool:
Keyword Tool is one of the best tools that can be used to select valuable keywords which many people have been able to achieve their goal through the use of this tool, the important thing about this tool is that it is available to people for free, and they can use it easily without creating an account, so it is practical for a lot of people.
- Keyword Explorer Ahrefs:
This tool is very useful for content creators as well as business owners and helps them to reach the top ten rankings on the search results page .
This tool gives you a small number of keywords, which are widely used, so that you can select valuable ones, this tool also analyzes keywords and identifies the traffic associated with each keyword, it also has other features, all of which have attracted many users to use this tool.
- Long Tail Pro:
As mentioned earlier, the use of long tail keywords increases the chance to achieve success, and as a result, a tool that is able to show us these kinds of keywords can become a powerful tool.
Using Serpstat is free for a few times, but if you want to use it more, you have to pay for it, through this tool, you can find the difficulty of the words as well as the keywords that are being used the most, and through the information that you get from it, you can have the best choice among the keywords, in order to achieve the desired result.
- Moz Keyword Explorer:
How to work with Moz Keyword Explorer is very simple and can quickly suggest the right keywords for you, this tool is initially provided to users for free and on a trial basis, so that if they want to use it more, they will have to pay a fee and use the whole facilities that this tool provides them.
- Alexa Pro:
Alexa Pro is a tool that provides features which identifies your keyword usage problems compared to competitors’ sites, in addition, this tool introduces keywords that attract customers to the site and ultimately increase site traffic, so that you can use those words in your content and increase your site ranking .
Kwfinder is one of the best tools that can drive high organic traffic to the site, which is free to use for ten days, and then if you want to use it more, you have to pay for it.
choosing the right keywords, if is done correctly and in accordance with the principles, can create the desired results for the site, in this article, we tried our best to help you in this direction and introduce you the tools that you can get help from them to reach your goal, and their pros and cons which will help you choose the best one, we have also mentioned that in addition to these tools, there are other ones through which you can choose valuable and useful keywords which increase the ranking of your site .Click to audit your website SEO