4 Bad SEO Tactics That Has Negative effect on Your Site
9 minute(s) read
Feb 07, 2021
As time goes by and algorithms change, the SEO techniques of the site also change and improve. In order to have a good SEO, it is better to always be up-to-date and in line with new techniques, even if we are not familiar with new techniques and use old techniques, it will give us the opposite result and our site SEO will be greatly damaged. Here are some old techniques that have negative results and vice versa in site SEO to avoid using them.
Create pages with the same content
In the past, creating multiple pages with the same and similar content (content that points to a common theme) was very effective in increasing traffic, ranking and
having a good SEO
. In this case, Google would rank and rank such pages when optimizing. But by changing Google's techniques and algorithms to pages that have the same keyword, in addition to not ranking and yes, it causes them to enter into a close competition with each other, in the end none of them gets a good ranking.
For example, if the Google search engine optimizes two store sites that have all the same content and only different product names, it will notice that the contents are the same and compare them with each other and ultimately does not rank well for either. To prevent this from happening, it is better to change at least half of the site content or rebuild the site from scratch so that Google recognizes your content as new and unique.
Send bulk emails to get links
The key word is SEO and link backbone SEO and in having good SEO and high traffic , linking to other sites is a reasonable and effective option. There are many ways to create a good opportunity for linking, but you should be careful not to use outdated methods to do so because it may ultimately reduce the value of your work and the decline of your site. Sending multiple emails and messages to site and business owners for linking or guest posting has been common in the past, but today it is an obsolete and spammy method because of the large number of emails to business owners. Those who do not receive any benefit from linking will be bothered. So it is better to send a message and request linking to people who we are sure will do it for us, then we will get a better result.
Get more links to increase rankings
Links are very effective and important in having good SEO , linking in terms of Google algorithms means approving the content of your website and introducing it to users on another site. If you have a low ranking and your site content is not optimized or of low quality, no matter how much you use the linking technique will not have a good effect because it is better to focus on increasing the quality of content according to the new algorithms and techniques 2020 do. If you have low quality content on your website and use a lot of backlinks, not only will it not have a good effect but it may even cause your site to decline. So the use of a lot of backlinks has been effective due to the old techniques, but the new techniques are obsolete and will have negative effects if you use this technique.
Add marginal content to improve SEO
Having content is very important for having SEO, in other words, content is an important part of SEO and without content, there is no SEO. So according to this article, to have a good SEO, we must have good content. In the old techniques, to increase the ranking and better optimization, keywords were used in the margins or footer and pages, which Google considered them as content and had a good and high score in ranking and optimizing those sites. They were. But due to the change in Google algorithms and the advancement of SEO techniques , search engines will not be fooled by these tricks and will not have any good effect on the site ranking, so instead of using these deceptive tricks, it is better to focus on improving content quality, Because Google has become so smart that it recognizes what the purpose of your content is, who your content audience is and ....
Not paying attention to the important elements of On-Page SEO
According to what was mentioned in the previous sections, link building has a good effect on having a good SEO, but when other effective elements are not inside the site and focus on other important and effective points, link building alone cannot be an important factor and Be effective in having a good SEO. For better SEO of the site, all the elements should be considered and they should be used in combination and principles in the site.
Sometimes an attractive title can attract, retain the user and even turn him into a permanent audience. Writing a concise and excellent meta description can increase the number of clicks and site entries. Images, videos, infographics and visual content are very important in attracting the user and facilitating and accelerating the comprehension of the content. So it is better to use a combination of other elements to SEO the site and increase traffic.
Not solving SEO technical problems
Be sure to check your technical SEO at specific times to quickly identify and fix any problems. Technical problems may cause your site to not be optimized and ranked, or as a result of searches to be displayed.
Problems such as:
- Broken and unsuccessful links
- Improper redirects
- Copy and duplicate content
- Very low page loading speed
- Lack of response
- And being smartphone screens
- Low content readability
- Improper structure
Not optimizing photos
You know that images are one of the most popular visual content. When using images on the site, you should pay attention to how to increase site traffic and ranking through these images. So you need to identify the keywords that have the most search statistics for the image and use them more. To increase the ranking through images shared on the site, you need to know what to write in the tag and text of the alternative image to attract more users. Research to find out which keywords are most often used to search for images and which keywords are used less. If you use images, be sure to reduce their volume by maintaining their quality so as not to increase the loading speed of the site.
Importance to keywords over click
According to previous Google algorithms and old
, using a lot of anchor text would increase site traffic and ranking, but with the development of algorithms and changing techniques, using anchor text inside the post would have negative effects along with Yes, because in this case, the optimization engine thinks that this post is spam and prevents it from being introduced to other users, and you may also be fined by Google.
The solution is to use short descriptions instead of links instead of using anchor text and creating links between different pages. For example, instead of creating a link to explain the concept of SEO, linking, anchor text, etc., provide a brief explanation yourself.
Using directory, site registration and links, etc.
Excessive use of linking and directories on anonymous and invalid pages carries heavy penalties from Google. Some people claim that they can put your site in the most reputable search engines in the world with low and low costs, but these people reduce the site traffic by placing more links and anonymous directories and more than ranking. Better. Do not hesitate to encounter such people, because Google's algorithms have changed and become much smarter than before.
Many business owners believe that using click-through ads will
increase their site clicks and thus increase traffic
. But these people are sorely mistaken because by clicking on the ads, users are first referred to the advertiser's site and blog and then redirected to their site, and this actually increases the number of clicks on the ad site, not them. But the use of click-through ads can be effective in attracting and influencing the user.
Of course, the use of click ads will attract more users and retain it, but in practice it cannot be said that it can be effective to receive and attract visits to the ad site.
Building bait links without strategy and thinking
Many people are now using this old technique but do not realize that the techniques have changed and that using these techniques may have negative effects.
Content production is very important in digital marketing today, and because of this, many people are focused on attracting the user, not maintaining and satisfying the user. If you use this technique, people can only attract users in the first place, but they cannot keep them and become their permanent audience. Therefore, this method is considered as an outdated and old technique that will not have a very positive effect on increasing the ranking and ranking.