Measure the ranking of the website
9 minute(s) read
Published on: Feb 17, 2021
Updated on: Dec 14, 2021
Nowadays, with the creation of a large number of websites in different fields, each of which is doing its best to attract more visitors, it is so difficult to stand out more among other websites, and website owners must be constantly careful not to lose their ranking.
All the effort of website owners is to rank at the first page of Google search results and maintain their position as well. To achieve this goal, they must constantly evaluate their performance and see how far they have to go to reach their goal.
As you know, the website which has a high ranking on Google is able to attract more visitors, so that it can also achieve more success; as a result, knowing the ranking of a website helps us a lot and if you want to be successful you should always check the ranking of your website as well as competitors website, and if your ranking is lower than the others, you can do the necessary strategies to increase it. In this article, we will discuss different methods and tools of measuring the ranking of a website and identify the good ones to use.
- Google PageRank:
Page Rank was developed by Google co-founders Larry Page and Sergey Brin at Stanford. In fact, page rank is calculated by analyzing the inbound links to a website; Larry Page described the way he examines each link on a website, considered each one as a score, and stated that having links from popular websites is more valuable than regular ones.
In general, page rank is not a good way to evaluate a website because it is not constantly updated, and with the new updates of Panda and Penguin algorithms, page rank has gradually lost its importance. But you shouldn't ignore it because Google is trying to reuse page rank to measure a ranking. In the past, the PageRank shown in the toolbar was easily manipulated, but using other tools such as Rankerizer, Free Monitor for Google, and Pro Rank Tracker, the security was improved.
- Wincher Rank Tracker:
Wincher Rank Tracker is a very simple and cost-effective keyword tracker that has features that make it one of the best tools for measuring ranking; by using this tool, you can track the number of domains and keywords that you want to check a ranking.
Through this tool, in addition to measuring the ranking, you can also analyze competitors. In addition, you can analyze ads with Serpstat to find out what type of ads are the most interactive and which one you should get help from to get the desired result.
LinkAssistan is a completely free tool that provide a lot of features for you and through which you can access a lot of information, including the tasks that can be done through the 23 tools in this collection like tracking a large number of keywords and, most importantly, you can control the SERP ranking of your website and competitors, all of which make this tool one of the best ones available.
If we want to mention one of the best ranking tracking tools, it is definitely Zutrix, which has lots of features that meet all your needs. In fact, this tool, with an engine equipped with artificial intelligence, can rank keywords quite accurately, and more importantly, this tool allows you to see any changes in your ranking through a message in Telegram, Email and etc.
Rankerizer is one of the best tools to check the ranking of a website, which; by using this software, you can track your website ranking for free, and you can also see the downward or upward trend of your ranking.
- Pro Rank Tracker:
Pro Rank Tracker is a tool for tracking the top rankings, which provides users with the latest changes and developments in the ranking of sites and videos, and also users can view their rank and manage their own account through this program.
Alexa can help you a lot in measuring your site rank, in order to use this tool, you should go to the Alexa site and enter your site address there, then you will see your site score and traffic in full detail. Alexa also allows you to view other sites, and as a tool for ranking different sites, it should be noted that the ranking in Alexa is estimated and cannot be completely trusted.
Quantcast is an American company founded in 2006 and used to measure site rankings, but in general, it may not be a good option for analyzing sites because it receives all of its information from the Internet.
- Rank Tracker:
Rank Tracker is a keyword research and rank tracking tool. It allows you to benefit from multiple keyword research modules at once, using your Google Analytics and Search Console accounts’ data as well as the developer’s proprietary methods, including Autocomplete Tools, Related Searches, Related Questions, Keyword Combinations, and more. You get to find keywords used by your closest competitors with the help of the Keyword Gap module and Competitor Research options. All the keywords can be tracked and analyzed in one place using the Target Keywords tab. Here you can observe the ranking progress in dynamics, study SERP details for each keyword and record SERP history for accessing quick stats in future.
- Google Trends:
Google Trends analyzes sites and the amount of keyword searches, and another feature of this tool is that it allows you to compare two sites at the same time.
Another site that can be used to determine the site ranking is Ranking.com, through which you can see the top 1 million sites in the world, so you can enter your domain name on this site if You have been notified that your domain name does not exist, it means that your site is not in the top 1 million sites.
- Majestic SEO:
One way to measure a site ranking is to use Majestic SEO, which can act as a search engine, analyze and crawl websites. Simply put, this site is one of the tools to measure the site rank by analyzing the number and quality of backlinks.
The way to understand the site rank in Majestic SEO is that you enter the site and submit your site to it for analysis; after your complete analysis, you can see a summary of the website status in the first tab, and to see more details you can go to different sections such as CITATION FLOW and TRUST FLOW, the first of which indicates the score that this site considers according to the number of received links and the number of domains referring to your site, and the second is a score that is determined based on the number of clicks made from reputable sites to your site. On this site, you can see other information about your site, which in general has caused this site to become a suitable tool for determining the site ranking.
The way to understand the site rank in Majestic SEO is that you enter the site and submit your site to it for analysis; after your complete analysis, you can see a summary of the website status in the first tab, and to see more details, you can go to different sections such as CITATION FLOW and TRUST FLOW, the first of which indicates the score that this site considers according to the number of received links and the number of domains referring to your site, and the second is a score that is determined based on the number of clicks made from reputable sites to your site. On this site, you can see other information about your site, which in general has caused this site to become a suitable tool for determining the site ranking.
SiteChecker is a tool that checks the website ranking in terms of usability as well as loading speed in both desktop and mobile versions, the information you get through this tool helps you to be aware of your website ranking and in case of low ranking, try to make the necessary changes in your website to make it more suitable for mobile, so that users get a positive user experience by using your website.
- Google Search Console:
Through Google Search Console you can see a complete report of your website performance. This tool is completely free, and it provides you information such as the number of clicks on your site, your website ranking for a particular topic, your site trend over a period of time and etc.
-In general, the tools used to measure a site ranking are not completely reliable, and given that all of these tools collect information from a variety of sources, it is possible that your website is ranked high in a tool, but it has a low ranking in another one.
- To understand the ranking of a site, you can also use the search volume of keywords in the content of it; as we mentioned above, there are some tools that use keywords for website ranking.
In this article, we have tried to explain the different ways in which you can view your ranking; it is up to you which one do you want to use to achieve your goal, but in general, do not underestimate measuring site ranking and try to do it regularly for your website and your competitors' site, due to the advantages that we have mentioned this task is necessary for every website owner who wants to reach high ranking in Google search results.Click to audit your website SEO