Google Trends Tutorial
9 minute(s) read
Published on: Feb 27, 2021
Updated on: Dec 14, 2021
One of these tools is Google Trends, which provides a lot of information for keyword search and can help you choose the right and relevant keywords according to users' level of interest and desire.
What are Google Trends?
It is a tool used to inform the interests and desires of users on various topics. In choosing the right keywords, we may make a mistake and choose a keyword that is not compatible with users' interests or has not been searched by them. In this case, our page and content will not be seen. The solution is to use keywords that are mostly searched by users and are in their area of interest. Google Trends is a tool that provides accurate and useful information about keywords to site owners and helps them choose the best and most appropriate keyword.
When using this, you can restrict your country and location and select your country, in which case it will give you information about keywords within your country. Doing this will give you information about keywords within your country, and you will find out which keywords are most searched by users or which keywords are related to your keywords.
In other words, it shows the popularity and number of keyword searches in the defined geographical area so that site owners can more easily decide on the right keyword. It shows which topic and which keyword searched the most and the least by users in what period and geographical location.
What are the advantages of this?
Website owners can better understand their users and learn about the most popular and attractive keywords and phrases.
- Review and analyze competitors and gain sufficient knowledge of them
- Ability to compare two words and key phrases according to their popularity
- Ability to improve your local SEO according to the possibility of geographical area
- Get acquainted with related keywords
- Choosing the right and effective keyword
- Improving site SEO and producing quality content, according to gaining knowledge of users' interests
- Increase site traffic and better ranking by producing content for the most searched keywords
How to work with it?
Working with this tool is very simple and easy, and of course, this tool is available for free and easily to all people and site owners. People can easily enter this site by logging in to Google Trends and having an email address. And use good tools.
After entering the site, enter your desired keyword in the search bar and wait for the results.
- Search for keywords and find out how popular they are:
After entering the keyword, you will see results, including the chart results. A chart will show you the popularity and search keyword you entered at different time intervals. You can use this tool to find out the popularity of the keyword at different time intervals. The results can be limited and more accurate based on some filters.
Some of the filters are as follows:
- Local Search: By searching locally and restricting geography, you can find more detailed information about a keyword in a particular region and country. The information provided in this filter is within the geographical range that you specify. Using this filter, you can get more detailed information and improve your local SEO.
- Time Search:
Using this filter, you can search by period, find out the popularity and search for keywords in specific periods.
- Batch search:
Using this filter, you can search based on some categories and groups. For example, categories of art, cars, website design, etc. In this case, you can easily find out the popularity of keywords in specific areas and the information obtained from this filter to improve your performance in the relevant areas.
- Compare keywords and phrases with each other:
In addition to searching based on specific filters, you can use the Google Trends tool to compare several keywords to find out how popular and searchable they are compared to each other. In this case, you will encounter a chart with several color lines, each of which represents a keyword, and you can easily compare keywords at the same time and find out how popular they are at different time intervals.
- Identify users' needs and increase sales:
Using free and easy tools, you can increase sales of products. In this case, you can compare the keyword sales of the two products, and you can choose whichever has the most search and popularity and increase the inventory of that product to eventually increase sales. In this way, you identify users' needs and, to meet their needs and improve your business, sell products that more users are looking for.
- Correct the structure and shape of keyword writing:
Using the tool, you can also compare different shapes and structures of words. For example, you can put two terms, meta description, and metadescription, in the tool and compare them with each other to know which one is most searched by users to use that phrase. This will improve SEO, rank higher in search results, and increase traffic.
- Identify seasonal trends:
You can increase your sales by identifying seasonal trends and searching and generating content based on seasons in the tool. For example, if you analyze the keyword umbrella in the Google Trends tool, you will see that the most search statistics for this word are in June because it rains a lot this month, and users search according to the season and their needs.
- Popular keyword selection:
Before generating the content, the appropriate keyword must be selected, which can be selected using the tool's appropriate and popular keyword. For example, you can compare equivalent words to see which one is searched the most to produce content. For example, the word fidget spinner has more searches than the word yo-yo, which indicates that the popularity and demand for fidget spinner are higher than yo-yo, so you can do your content for the word fidget spinner to increase both traffic and sales.
- Use its calendar and special occasions:
You can even use the calendar by marking all the important occasions and dates to produce content related to each occasion at the right time. For example, the Oscars are held in March each year, and if you look at Google Trends, you will see that the search rate for the word Oscars in March is higher than in other months of the year. Therefore, you can allocate the most traffic to your site by marking specific dates and occasions in the calendar and producing related content.
- Hot and up-to-date content:
It allows users to view the ups and downs of a topic or keyword by viewing charts and time intervals. For example, the keyword of the World Cup, which is held every four years, peaks in the results chart but declines in other years. This means that the search volume for the World Cup keyword increases in the year of the event but decreases in other years.
- Specializing the search process:
Users can make the search process more specialized and professional so that they can easily access the content they want. Specializing and restricting the search process can be done through a web search, photo search, news search, Google Shopping, and YouTube search. By clicking and reviewing the results of these searches, users can access trends and view trended content and products.
- Related content and words:
Using the free tool, you can see other related keywords close to your keyword from the related queries section. This section will display keywords that are close to your keywords, and you can use these related and closely related keywords in your content to drive more traffic and visitors to your site content and pages. If on social networks such as YouTube and Instagram, content related to content that has been searched by the user is displayed, in it, similar keywords are displayed, related, and close to the keyword entered by the user.
- Geographical area:
Using the tool, you can identify areas and cities or countries that want your products and thus increase your sales. For example, if your products are cooling products, you can increase the sales of your products by identifying tropical areas and attracting users from those areas.
- Check the blind spots:
Use the Google Trends tool to always be one step ahead of our analytics. That is, by using this tool and examining the detailed information of the keywords in different time and place intervals, the content is more up-to-date, and we identify the unpopular content. To do this, it is better to examine long periods of time to easily see the peak and decline points and improve the weaknesses. Google Trends is one of Google's free tools that is used to check and analyze the popularity, interest, or dislike of users for keywords and provides detailed information about different types of keywords at different times and places for users. Using tools helps site owners to choose the best and most relevant keyword for their site content that will drive more traffic and visitors to the site.Click to audit your website SEO