Does domain age affect SEO?
8 minute(s) read
Published on: Feb 07, 2021
Updated on: Dec 14, 2021
The whole purpose of SEO is to optimize a website as much as possible; to achieve this goal, you can use different strategies. To decide which method to choose, you must first know whether that method has an effect on SEO or it is useless. Domain-age is one of the factors that there are different opinions about its effectiveness, which we will discuss in this regard.
What is the definition of a domain?
Simply put, a domain is the name of a website; it is an address through which Internet users can access different websites. Computers use IP addresses, which are a series of numbers. It is quite clear that memorizing a lot of numbers is so difficult; for this reason, domain names are a good alternative to IP addresses that were created and used to identify entities on the Internet.
The domain name can be a combination of numbers and letters and has different extensions, etc.
To design a website, having the right domain name is just one part, to set up a valuable website, you will need valuable content and other features too.
- Generic Top-Level Domain (gTLDs)
- Country Code Top-Level Domain (ccTLD)
- New top-level domain (nTLDs)
General opinions about the Impact of Domain-age on SEO?
Given that search engines try their best to find a high-quality or low-quality website as soon as possible, if a site can be shown up for a long time and not be penalized, it is a sign of your website value.
Simply put, time acts as a filter for websites; low-quality websites cannot be shown up for a long time.
Actually, it should be noted that the time of creating a domain is not that important, and we must calculate the age of the domain from the time that a website is indexed.
When you search for a phrase in a search engine,
top rankings websites
on the search results, a page is the old ones, especially in highly competitive markets.
So, Google prefers older domains, but there are still opinions that this factor is not that important.
There are different opinions regarding the impact of domain age. However, in general, the quality of a website is much more important in SEO than domain age because high quality is so important to get a high ranking.
Features of an older domain:
There are differences between SEO experts' criteria for domain-age and Google search engine criteria.
When SEO experts discuss the topic of domain age, they mention all the features that a website must have in order to be shown up on Google in the long run, including quality content, relevant titles, using a sitemap, creating a positive user experience, proper internal and external linking and many other features.
When you spend a lot of time analyzing different websites, you come to the conclusion that the age of the domain is effective in determining a higher and
better ranking for the website
The general idea is that Google prefers websites based on the time that it takes for them to be indexed. At the same time, the available results show that high-quality websites are more valuable to Google.
Does domain-age affect SEO?
If we consider the age of the domain as a quality indicator of the SEO of the website, we realize that the age of the domain has an effect on the SEO of the website.
In general, we should consider whether a site is optimized or not, because a website may be shown for a while despite the fact that it has low quality, so both factors of domain age and quality should be considered and checked together.
Do you need to buy an older-domain to get started?
If you want to start better and buy an old domain at the beginning of your career, you should consider the fact that not all older domains have the same quality.
It is certainly true that domain age can help launch a website better and bring it to a higher rank as soon as possible, but if you do not check the quality of it before choosing, it may be considered as Google's negative ranking factor.
In fact, you should not use a website domain when you have no idea about its quality, so you have to do all the necessary research on it, and it is necessary to check the quality of the items such as website pages, content, internal site links and etc., to make sure that there is no destructive content on the website that will prevent you from reaching your goals.
Here are some things to keep in mind when it comes to older domains:
Update your content:
If you have a website with an old domain, you should do some tips to help SEO; the first point is that the content should be up-to-date so that you do not lag behind your competitors
to get higher rank on google
When a user enters your website considering the fact that it is an as old one, he/she expects a lot of quality and up to date content from your website, and if he/she encounters the opposite situation, it will make them leave the website immediately. As a result, the bounce rate will increase, and eventually the
decreases, so in the long run, if you do not keep the content up to date, your website will face a huge decrease in its ranking.
Use existing techniques for website optimization:
For any type of domain,
must be done properly so that the website can reach the desired rank on the search results page.
Different techniques are used to optimize the website, which include improving website speed, proper internal and external linking, optimizing websites for being accessible on mobile devices, interacting with users, and using new technologies on the website.
If you follow all these available methods to optimize the website, you will be assured that you will
get a high ranking on the Google search results page
And it is possible to maintain your rank over a long time.
Use Google Analytics:
Google Analytics is a website analysis tool provided by the Google search engine that tracks and analyzes different website pages' traffic to see which pages are different from others, and have better performance and traffic, then invest in these pages and improve the quality of them to achieve better results.
Optimization of external links:
optimize a website
With an old domain, it is necessary to check backlinks frequently because the credit that backlinks generate for a website is undeniable; while checking backlinks, if you notice that the backlink on the page ended up in a 404 error, you should try to change the URL to fix the problem.
Comparison of the importance of domain-age with the history of a website in SEO:
So far, we have mentioned that if we consider the age of the domain as an indicator of SEO quality, the age of the
a domain is effective on the website SEO It should be noted here that in the following circumstances, the age of the domain may have a negative impact on SEO:
So far, we have mentioned that if we consider the age of the domain as an indicator of SEO quality, the age of the domain is effective on the website SEO.
It should be noted here that in the following circumstances, the age of the domain may have a negative impact on SEO:
Certainly, domains that have been spammed in the past due to the use of black hat SEO or other reasons such as the production of immoral content, cannot have a bright future.
Domain that has been registered in the past but has not been used.
Domains that have worked in different fields in the past, and now you want to use it in a different field.
In general, old domains need to spend a lot of energy
to create a positive impact on SEO
And if you are planning to start a business, considering all the above, it is better to put your effort into creating a professional SEO team. You shouldn't take too much risk by buying an old domain.
The whole purpose of a SEO expert is to be as successful as possible in website optimization, which; you should go a long way to achieve the goal of website optimization, which due to the different views on the impact of domain age on SEO, it is generally suggested not to spend too much time on this factor.