Fake traffic and how google understand it from session duration and bounce rate

DotNek Software Development 3 minute(s) read

Last updated: Dec 27, 2020

Traffic, one of the most engaging things that everybody wants more for sure. More traffic means that there are great chances to generate more leads and have great earning potential.

Indeed, all the traffic is not equally created, or you may say not original. Some companies are attracting more of their clients with the trick of fake traffic , and many of them facilitate resellers to resell the fake traffic.

Fake Traffic:

Therefore, the question arises what fake traffic is.

Such traffic is generated through fake clicks farms, bots, and software’s , not by a human. Fake traffic is used artificially to produce an immense amount of fake impressions on a website used to make fake revenue for a website owner. Such an astonishing amount of impression on a website served as a visitor.

Nowadays, all the advertising networks have restricted policies towards such fake traffic providers, so if they detect any kind of fake impression and traffic on your website, they have the right to suspend the publisher advertisement account and also restrict their amounts because of the fake traffic violation.

Identification of fake traffic:

Identifying fake traffic is not as simple as it seems to be. However, Google has the power to check and tackle fake traffic. Following are the factors upon which Google Analytics understand and caught the fraudulent traffic.

Bounce Rate:

Bounce rate calculates the percentage of a single page session with no interaction with the page. Such sessions specify whether traffic is original or not. If the session amount is excessively high or extremely low, it is undoubtedly due to fake traffic.

Average Duration of Session:

The average session duration of a natural person on a website is from 30 seconds to several minutes. Anything different and unique refers to some suspicious activity, which you may consider a bot.

Page Session:

The variation of page sessions lies between 4 to 5 pages of reading and only a single page reading time. If you get the average of 1 page and nearer to a 1-page session, then this one is not a human.

Geos and Location Check:

One of the most important things is the audience's location and language. If you get most of the traffic from a single proxy or source, for sure, it is not human activity. Suppose that your website is in the English language, and suddenly you notice there is a massive amount of sessions recorded.

Beware of Fake Traffic:

There are plenty of sponsored network providers working nowadays. You should beware of those fake service providers. Their deals sound too good to be true. But in reality, they use bot software to provide Fake traffic

Conclusion:

Fake traffic seems very attractive, but it severely damages your website and restricts your advertisement accounts. In case you see any fake traffic, we recommend you to reach out to your hosting provider and tell them to block that particular IP through which you are receiving fake traffic. That helps a lot.